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Category: Alchemer Mobile

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Blog
  • Alchemer Mobile, Mobile Marketing

Your guide to digital voice of the customer (VoC): templates, tools, and best practices 

Voice of the Customer (VoC) is more than just a buzzword – it’s a strategic...

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Blog
  • Alchemer Mobile, Mobile Marketing, Product Management

7 Key App Marketing Strategies

Even seasoned marketers recognize that app marketing represents a distinct arena, featuring its own players...

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Blog
  • Alchemer Mobile, Guest Post, Mobile Marketing

App Indexing: How To Index Your App on Google

The market for mobile apps is constantly growing, and there are currently more than 8.9...

A book cover titled The Complete Guide to Mobile Customer Lifecycle Management features a vibrant red and black color scheme. Below the title, a large crowd of people raises their hands in celebration. The book is presented by Apptentive.
Blog
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Targeting & Remarketing

The Complete Guide to Mobile Customer Lifecycle Management

Customer lifecycle management is a well-established process, but the recognition of the “relationship” component beginning...

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Blog
  • Alchemer Mobile, Customer Experience, NPS & CSAT, Product Management, Product Roadmap, Ratings & Reviews, Targeting & Remarketing

How to Collect More In-App Feedback (and What to Do With It)

Your customers are already on their phones – meet them where they’re at through in-app...

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Blog
  • Alchemer Mobile, Mobile Marketing

Mobile Marketing Metrics: What to Measure and How to Do It

The days of measuring an app’s success by downloads and ratings are long behind us....

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Blog
  • Alchemer Mobile, Mobile Marketing

Tips for Writing Effective Mobile Survey Questions

The best decisions are informed by an abundance of data from a representative cross-section of...

Blog
  • Alchemer Mobile, Product Management

Product Management Quotes to Leave You Inspired

Let’s be real: product management can be challenging. Between interfacing with multiple teams, coordinating release...

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Blog
  • Alchemer Mobile, Customer Experience, Mobile Marketing, NPS & CSAT, Product Management

Tips for Writing Effective Mobile Survey Questions

To make informed decisions, gather abundant data from a representative cross-section of your customer base....

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Blog
  • Alchemer Mobile, Customer Acquisition, Customer Emotion & Sentiment, Mobile Marketing, Ratings & Reviews

Why App Ratings are Critical to ASO Marketing Strategy

When it comes to App Store Optimization (ASO), most brands think about keywords, compelling copy,...

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Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Mobile Marketing, NPS & CSAT, Product Roadmap

3 Great Examples of Brands Using Voice of the Customer Solutions

Voice of the customer solutions encompass several key steps. Firstly, they involve capturing data related...

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Blog
  • Alchemer Mobile, Customer Experience, Digital Transformation, Loyalty & Retention, Mobile Marketing, Targeting & Remarketing

Mobile Marketing Strategy: Overview, Examples, Metrics, and More

85 percent of Americans now own a smartphone, up from just 35 percent a decade...

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Blog
  • Alchemer Mobile, Brand & Reputation Management, Customer Emotion & Sentiment, Customer Experience, Digital Transformation, Loyalty & Retention, Mobile Marketing, Product Management, Ratings & Reviews, Targeting & Remarketing

This One Question Drives Higher In-App Response Rates and Product Engagement

It all starts with a simple question: “Do you love our app?” This phrase has...

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Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Digital Transformation, Mobile Marketing, Ratings & Reviews

How Do App Ratings and Reviews Differ Between iOS and Android App Stores?

App ratings and reviews are important metrics to understand when determining what drives customer acquisition....

A person holds a smartphone close to a payment terminal, likely using a mobile payment app. The scene conveys a modern, contactless transaction. The person wears a black sleeve, and the terminal is gray with blue accents.
Blog
  • Alchemer Mobile, Loyalty & Retention

27 Customer Loyalty Statistics You Might Not Know

The majority of consumers tend to spend more with brands that offer mobile customer loyalty...

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Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, NPS & CSAT, Product Management, Product Roadmap, Targeting & Remarketing

The 6-Step Checklist to Improve Your Mobile Feedback Strategy

At the end of the day, many customers feel that providing feedback is simply too...

Two people are examining documents at a table. The text on the image reads, E-GUIDE: Break Out of the Product Management Echo Chamber Using the Voice of the Customer.
Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing, Product Management

How to Use Voice of the Customer Data to Improve Your Product

When brands listen to and act on the voice of the customer (often referred to...

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Blog
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management

Five Steps to Create a Holistic Mobile Customer Feedback Solution

As investment in digital transformation continues, mobile apps have become a primary channel of communication...

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Blog
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management

How to Use Feedback to Improve Mobile Customer Experience in 4 Steps

From adding features to modifying the user interface, the directions you can take your mobile...

A woman with short dark hair is smiling while using a smartphone. She is wearing a dark shirt and standing in front of a bright backdrop with vertical blinds.
Blog
  • Alchemer Mobile, Loyalty & Retention, Mobile Marketing, NPS & CSAT, Product Management, Product Roadmap, Targeting & Remarketing

Mobile Surveys and Interaction Rates: 2022 Customer Engagement Benchmarks

The following data on mobile surveys and interaction and response rates is from our 2022...

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