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Research Solutions

Brand Health Tracker

Make faster, smarter decisions with an always-on
brand tracker program

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Brand Health Tracker dashboard example displaying real-time brand perception metrics and insights.

Brand Health

Always-On Brand Insights at Your Fingertips 

Tracking your brand’s health continuously has never been easier or more within reach, regardless of your company’s size. With ongoing access to expert research, a straightforward survey platform, and ample survey capacity, you can refine your marketing strategy with confidence and precision.

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Actionable insights

Unlock continuous, actionable data on your brand performance

Unlike one-time studies, our always-on feedback collection platform and expert research team deliver the ongoing insights and recommendations you need to make timely, data-driven decisions—with full ownership and access to all your data.

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Faster decisions

Agile responses to market shifts

Our agile approach ensures your brand tracking evolves as fast as your market does, keeping you ahead of the curve.

This comprehensive program empowers you to:

  • Get up and running quickly
  • Address stakeholder concerns instantly
  • Pivot strategy based on shifting perceptions
  • Capitalize on emerging market dynamics
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What’s included?

A comprehensive brand health tracker program to help you make fast, data-driven decisions

Flexible, powerful survey platform ​

Flexible, powerful survey platform ​

Annual full access license to Alchemer Collect, providing a powerful survey platform and direct access to your ongoing survey data and reports.
Learn more about Survey

High quality monthly panel ​

High quality monthly panel ​

Our tailored panels and data quality guarantee deliver consistent, high-quality data you can depend on.
Learn more about Panel Services

Monthly brand scorecards​

Monthly brand scorecards​

A concise summary of key metrics and trends personalized for your brand’s needs and specific KPIs, making it easy to track progress and share updates with stakeholders.

Quarterly brand health review​

Quarterly brand health review​

A comprehensive analysis of trends and findings conducted by our in-house research experts, helping you uncover deeper insights and refine strategies.
Not ready for a full brand health tracker program? We can still help.
Request a free consultation
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Research expertise

In-house market research experts work as an extension of your team

With decades of experience running brand tracker programs for Fortune 100 clients across the globe and a PhD-level researcher on staff, our in-house team delivers insights you can rely on to drive confident, informed decisions.

Learn more about Research Solutions
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Related Resources

Screenshot of a Gartner article titled Use Gartner’s Maturity Model to Evolve Your Customer Experience, dated 10 May 2024. Includes key findings and a sidebar with a link to become a Gartner client.
Research

Gartner® Market Guide for Brand Health Tracking Providers

Read the new Gartner report to learn about your options for brand health tracking providers...

Two people working together at a wooden desk with open laptops. One person is using a pencil to point at notes on a paper. The scene suggests a meeting or collaborative work session.
Blog

What CMOs need to know for their next brand health tracking study

Brand health tracking delivers critical insights into consumer perceptions, brand loyalty...

Blog

Using Surveys to Track Brand Awareness

Brand awareness studies are an important tool when it comes to providing context for...

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