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Mobile Marketing

People are sitting and talking around a wooden table in a brightly lit room. Some have laptops open, while others engage in conversation. The atmosphere is casual and collaborative, with a mix of focus and interaction among participants.
  • Alchemer Mobile, Mobile Marketing
7 Customer Feedback Lessons from Our First Customer Love Summit
  • 10 min
Person interacting with a tablet, surrounded by floating digital icons representing emails, messages, and various applications, on a blue, blurry background.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
5 Steps to Create Engaging Content for Your Mobile App
  • 9 min
Line graph showing app retention over three months. The red line (proactively engaged) starts near 60% and declines to around 30%. The gray line (not engaged) drops from 30% to below 15%. A speech bubble states proactive users are 4x more likely to stay.
  • Alchemer Mobile, Brand & Reputation Management, Customer Experience, Mobile Marketing, Ratings & Reviews
When Your Reviews Aren’t About Your App
  • 7 min
Line graph titled Customer Retention in Mobile Apps with data points: 40% at 1 month after download, 10% at 6 months, and 5% at 1 year. The graph shows a steep decline over time.
  • Alchemer Mobile, Loyalty & Retention, Mobile Marketing
Mobile App Churn: Causes, Warning Signs, and Prevention
  • 10 min
Green background with a stylized rocket graphic on the right, launching upwards. Below, icons including a thumbs-up, speech bubble, wrench, gear, and cloud follow the rockets path, adding a sense of technology and progress.
  • Alchemer Mobile, Mobile Marketing, Product Management, Product Roadmap
30 Steps to Mobile App Launch Checklist
Red poster titled The 30 Step Guide to Mobile App Launch with a rocket taking off. Icons of mobile app elements surround the text. Brought to you by Apptentive is written at the bottom.
  • Alchemer Mobile, Mobile Marketing, Product Management
The 30 Step Guide to Mobile App Launch
  • 3 min
Bar chart titled Average Numbers of Reviews (in Thousands) shows categories: Lifestyle (~100K), Entertainment (~70K), Shopping (~50K), Food & Drink (~40K), and Productivity (~25K). Icons: sunglasses, popcorn, shopping cart, drink, and gear. Apptentive logo below.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
The Average Mobile Apps’ Ratings and Reviews, by Category
  • 7 min
Bar chart titled Survey Response Rate showing categories: Productivity (13%), Food & Drink (9%), Shopping (11%), Entertainment (18%), Lifestyle (12%), All App Categories (10%). Each category has an icon above its bar. Logo: Apptentive.
  • Alchemer Mobile, Mobile Marketing
Mobile Survey Response Rates: Averages and Benchmarks by App Category
  • 5 min
Infographic titled The Psychology of App Store Ratings & Reviews features a brief introduction about understanding consumer engagement with app ratings. A scale shows ratings 1, 3, and 5, likely indicating levels of satisfaction.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
Infographic: The Psychology of App Store Ratings and Reviews
  • 1 min
Illustration of a red megaphone on a blue background, projecting symbols of social media platforms like Twitter, Facebook, LinkedIn, Pinterest, and Google+. Various circles float around, depicting interaction and communication.
  • Alchemer Mobile, Customer Acquisition, Mobile Marketing, Ratings & Reviews
5 Ways to Increase App Downloads
  • 9 min
A table shows jumps in star ratings with expected increases in App Store conversion rates. Ratings range from 1 to 5 stars, with conversion increases from 4% to 770%, corresponding to different rating changes.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
Mobile Ratings: The Good, the Bad, and the Ugly
A hand holds a smartphone displaying a blueprint-like design of a mobile app interface against a blue gradient background. The screen shows basic layout features such as text and image placements with geometric shapes.
  • Alchemer Mobile, Mobile Marketing, Product Management
What Is Mobile Product Management?
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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