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Mobile Marketing

A tablet displaying a graph with engagement on the x-axis and the number of customers on the y-axis. The graph features a large orange area labeled Silent Majority and smaller gray and green sections for Vocal Minorities.
  • Alchemer Mobile, Mobile Marketing, Product Management
Most Brands Hear from Less Than 1% of Their Customers
  • 4 min
Illustration of a hand holding a smartphone displaying various colorful charts and graphs. Surrounding the phone are icons of a magnifying glass, light bulb, play button, bar graphs, a gift box, and a speech bubble, all set against a blue background.
  • Alchemer Mobile, Customer Acquisition, Customer Experience, Mobile Marketing, Product Management
4 Factors to Consider Before Paying for Customer Acquisition
Panel discussion promotional image featuring five speakers: Katie van Zyl, Ashley Etwein, Christopher An-Traumer Dumjovic, Dan McCone, and Christy Culp. The topic is Giving Customers a Seat at the Table to Create a CX Strategy That Stands Out.
  • Alchemer Mobile, Customer Experience, Mobile Marketing
Use CX to Give Customers a Seat at the Table
Funnel chart titled The Retention Problem showing iOS and Android user retention percentages: 100% at acquisition, 24% after 3 months, 14% after 6 months, 7% after 9 months, and 4% after 12 months. Source: Flurry Analytics & Estimates.
  • Alchemer Mobile, Loyalty & Retention, Mobile Marketing
Boost Mobile Customer Retention in 4 Steps
A person holds a smartphone displaying a food app with images of desserts and a coffee cup. The screen shows categories like Featured and details under each image. The persons hands frame the device.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
8 Steps to a Better Mobile Customer Experience
Illustration of six people with speech bubbles above their heads in various colors. The bubbles have star ratings ranging from one to five stars, indicating different levels of feedback or reviews.
  • Alchemer Mobile, Customer Acquisition, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
More Mobile Customer Feedback = More Revenue
  • 6 min
A red infographic titled Apptentive Benchmark showing bar charts for average volume of reviews and star ratings per app for iOS and Android in 2016 and 2017. All metrics increased from 2016 to 2017.
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing, Product Management
How To Measure Mobile Customer Sentiment: Benchmarks for 2018
  • 9 min
Three green app screens: 1) Person on laptop with text Do your best work. 2) Person with mobile icons and text Take notes and find them on any device. 3) People working together with text Work together and get the job done. Each has a Get Started button.
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
7 Onboarding Techniques to Boost App Engagement
Graph titled Silent Majority with a red bell curve. The x-axis shows engagement from less engaged to more engaged. The y-axis represents number of customers. Left: 1-time users. Right: Repeat users, 5-star reviews. Central area labeled Apptentive.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
The Customer Centricity Checklist
  • 2 min
Split-screen showing a vacation rental listing. Left side: A traditional stone house with conical roofs, labeled Trullo of 1800 in the Itria Valley, with details like 3 rooms and 5 beds for $98/night. Right side: Reviews section highlighting a refund policy.
  • Alchemer Mobile, Customer Experience, Customer Stories, Loyalty & Retention, Mobile Marketing, Product Management
Travel App Success: How Airbnb, Delta, Expedia, Choice Hotels, & MGM Resorts Created Apps Customers Want to Use
  • 16 min
A notebook labeled Marketing Plan on a wooden desk surrounded by a smartphone, sunglasses, a calculator, and a cup of coffee. The page also has sketches and graphs.
  • Alchemer Mobile, Mobile Marketing
How To Select the Right App Marketing Tools
  • 5 min
A digital illustration showing a globe on the left with lines connecting to five smartphones on the right. Each phone displays a different countrys flag: Japan, China, India, Brazil, and Mexico, symbolizing global communication.
  • Alchemer Mobile, Mobile Marketing
3 International Mobile App Marketing Strategies
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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