Alchemer News and Press

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Alchemer offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Our mission is to give every customer and employee a voice, and to make every voice matter. Alchemer serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

Media Contact | Jeannie Zaemes | 800.609.6480

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In the News

logo-MarketingProfs
Knuckle Down in 2024: Three Predictions for Tough B2B Marketers

by Jeannie Zaemes, Senior Director, Growth and Demand Marketing at Alchemer

The bad news is that marketing isn’t going to get any easier in 2024. The good news is that your marketing output is sure to improve if you use these three predictions to work both smarter and harder in the new year.

Marketers can expect to push harder in three key areas: producing video content, collecting first-party data, and keeping the human in the chatbot loop. None of those will be easy, but enterprising marketers will reap the rewards for following those trends in 2024.

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01/23/2024

Top Tools: Survey Research

By Insight Platforms

Survey research is a long-established method for gathering quantitative or qualitative information that can be analysed to help make informed decisions. But these days, there are so many options for running surveys, where do you even start?!

Start here.

This is a list of some of the top tools for conducting survey research. Each software tool has its own strengths, and there is no implied hierarchy in the order. Here you will find options for:

Agile survey research: all-in-one solutions that are easy to learn, integrated with survey panels and deliver results quickly.

Full suite surveys: platforms that cater to advanced research designs, multi-modal data collection or integration with other systems…

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11/29/2023

Do More with What You Have in 2024: 3 Trends for Scrappy Data and Analytics Leaders

By Brandi Vandegriff, CTO at Alchemer
In times of tight budgets, you’ll need to find ways to get more from your existing assets. Here are three ways to optimize the value of your data.

Forget “do more with less.” In 2024, doing more with what you already have will be the hallmark for data analysts.

I have three recommendations for scrappy (read: agile) data and analytics leaders who want to prove their value without bringing on a new tool or (possibly) asking for additional funding. Understanding these trends will help leaders plot new tactics and prove their value to the business.

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11/29/2023

Alchemer Digital Is Launched, Allowing for Omnichannel Engagement

By Sherril Hanson
Alchemer has introduced Alchemer Digital, which allows companies to engage with their customers across multiple digital platforms. Built to provide engagement on both web and mobile channels, this platform will give customers more options on how and when they want to interact and provide feedback on their experience. Alchemer Digital will be part of Alchemer’s larger suite of feedback products.

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11/07/2023

New insights into banking apps from billions of installs
The banking industry needs to leverage customer feedback to improve app adoption and customer retention levels.

By Robi Ganguly GM of Alchemer Mobile
Banking apps are fundamentally different from other finance sectors, as shown in the Alchemer 2023 Mobile Customer Engagement Benchmark Report. Customers in the banking category have different motivations and usage patterns than other finance categories, such as fintech and insurance.

While banking customers are somewhat trapped by the effort and cost of changing banking apps, they still need help and the ability to provide input. Acting on their feedback gives banks and credit unions higher retention rates and better rankings and reviews—two key factors in whether an app is downloaded.

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09/06/2023

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Names of Note August 2023

Personnel changes in marketing and marketing research.

Feedback and data collection platform Alchemer has hired Brandon Hodges as chief revenue officer.

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09/06/2023

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What should I look for when automating survey building?
Tips for automating repetitive tasks in survey research

By Jeffrey Henning, Brad Patton of Researchscape International
If you do a lot of survey research, you should investigate automating repetitive tasks. Before automating, you need to implement time-usage tracking to understand what needs to be automated.

The first step is to implement time sheets for your staff, tracking those items you may wish to automate: in our case, we have tracking codes for questionnaire design, survey programming, fielding, data cleansing and analysis, among other common tasks.

The second step is to create a feature database, which can be as simple as a spreadsheet or as complex as a case management system. 

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09/05/2023

logo-MarketingProfs
Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels

By Chris Benham, CMO of Alchemer

We all know the challenge is more complex, mostly because service occurs in various channels at different points along any customer’s journey. The challenge for business leaders is to connect those moments of service into a continuous feedback loop so customers are as engaged with the brand as they’d like to be.

Mind the Gap

So, how are CX leaders doing now?
In short, the news is not great. There is a well-documented gap between how brands perceive their ability to deliver on CX promises and what customers think of the experience delivered.

In fact, 80% of companies believe they deliver “super experiences,” but only 8% of customers agree. The CX delivery gap is a chasm

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09/01/2023

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Alchemer hires exec to lead go-to-market operations

LOUISVILLE — Alchemer LLC, a provider of customer experience and voice-of-the-customer software, has hired Brandon Hodges as its new chief revenue officer.

Hodges, who previously worked for Qualtrics LLC and Oracle Corp., “will assume full responsibility for Alchemer’s go-to-market operations, including domestic and international sales, partnerships, new and expansion sales, customer retention and account management and sales operations,” the company said in a news release. 

Alchemer was founded in 2006 as SurveyGizmo. Its software helps businesses collect, analyze and leverage customer and employee feedback to drive engagement, retention and user experiences.

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09/01/2023

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Former Qualtrics Exec Takes CRO Role at Alchemer

Alchemer, the experience management and enterprise feedback tech company once known as SurveyGizmo, has appointed former Qualtrics and Oracle exec Brandon Hodges as Chief Revenue Officer (CRO).

Alchemer provides survey, workflow, audience, communication and analysis tools helping companies to ‘close the loop with their customers and employees quickly and effectively’. Tools on the platform include Alchemer Survey, Alchemer Workflow and Alchemer Mobile. The firm sold a majority stake to US-based private equity firm and GfK investor KKR in May last year, and at the start of this year acquired mobile CX specialist Apptentive.

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08/31/2023

CIO Drive
Alchemer Hires Former Qualtrics Sales Executive as Chief Revenue Officer

LOUISVILLE, Colo. — Alchemer – a global leader in experience management and enterprise feedback technology – today announced the hiring of Brandon Hodges as Chief Revenue Officer (CRO). Hodges most recently spent 18 years at Qualtrics and Oracle, companies recognized for having great sales-driven cultures. Hodges will assume full responsibility for Alchemer’s go-to-market operations, including domestic and international sales, partnerships, new and expansion sales, customer retention and account management, and sales operations.

“We are excited to add a sales leader of Brandon’s caliber to Alchemer,” said David Roberts, CEO of Alchemer. “After eight years at Qualtrics, he knows our industry and target buyers extremely well. He brings seasoned leadership and the right sales disciplines to help us grow even faster, following a year when Alchemer grew by 50%.”

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08/29/2023

Business of Apps logo
How to close the loop with customers where they are

By Robi Ganguly GM of Alchemer Mobile
If your customers interact with your brand from their mobile devices, that is the best place to close the loop with them. But most companies don’t. Most aggregate the data and drop it into a dashboard or report — very few reply to those customers who give feedback.

This is bad for business.

Companies that don’t close the loop (respond to feedback) increase their churn by a minimum of 2.1% every year. However, companies that close the loop with customers reduce their churn by a minimum of 2.3% annually (according to CustomerGauge).

Closing the loop is not easy

While nearly 90% of VoC and CX programs use surveys, according to Forrester, less than 40% have a formal process for closing the loop.

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08/16/2023

What We Learned About Banking Apps from Millions of Installs
Alchemer just released the 2023 Mobile Customer Engagement Benchmark Report

By Vanessa Bagnato, Director of Product Marketing, Alchemer
Alchemer just released the 2023 Mobile Customer Engagement Benchmark Report, and customers in Banking — banks and credit unions — have vastly different motivations and usage patterns than the rest of the Finance category. Fintech (credit score, mortgage, stocks and bonds, and loan consolidation.) and Insurance (auto, home, life, renters, and pet).

The Report compiles data from more than 1.2 billion app installs from Alchemer Mobile customers and the people who use their apps. As it does every year, the report provides unique insights into mobile customer behavior and what gets people to act.

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06/14/2023

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Alchemer: Higher App Ratings Are Tied to Customer Satisfaction

By Alex Gaw, Contributing Analyst
A new study from Alchemer, the Colorado-based provider of an enterprise online survey and CX platform, shows that higher app ratings, reviews, and retention are directly tied to closing the loop with customers. In its eighth annual Mobile Customer Engagement Benchmark Report, the company formerly known as Apptentive presents analysis and key findings of trends unfolding in the mobile app landscape during the past year. The findings are based on data from more than 1 billion mobile app installations supplied by customers of Alchemer Mobile, a part of Alchemer’s customer feedback platform that also includes Alchemer Survey and Alchemer Workflow. The report covers various industries, including media and entertainment, finance, food and drink, healthcare, personal services, shopping, travel, utilities, business services, and education.

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05/24/2023

Closing the Loop with Customers Boosts Retention Rates
Denver-based customer feedback software provider recognized for culture, leadership, flexibility, and vision

By Angelina Maksimovic
To help businesses improve their mobile customer engagement strategies, Alchemer has released its Mobile Customer Engagement Benchmark Report for the eighth year in a row. This report provides an analysis of the latest trends in mobile-app usage and behavior across 11 different industries over the past year.
“The business landscape for app publishers is evolving quickly and continuously. Year over year, the Benchmark Report has consistently shown that when app publishers ask for customer feedback and immediately action that feedback, major improvements in key metrics are the result.”

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05/09/2023

CRM Solutions Review
Closing the Loop with Customers Using Your Current Infrastructure
Part of Solutions Review’s Expert Insights Series

By Jeannie Zaemes
Almost every company collects feedback from customers because it’s good for business. Most do this through customer experience (CX) or customer service programs, which exist solely to improve customer relationships and grow their business. But did you know that every time you ask people to take a survey, unless you respond to them, you reduce the likelihood of them taking another one? The reason is that most companies collect information to compile, anonymize, and share it as a sign of progress when the aggregate scores go up or as an issue when they don’t.

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05/08/2023

Impact Newswire
Alchemer Named to Denver Post’s Top Workplaces for 2023
Denver-based customer feedback software provider recognized for culture, leadership, flexibility, and vision

Alchemer – a global leader in experience management and enterprise feedback technology – today announced that it has been named one of The Denver Post’s Top Workplaces. 150 companies in the greater Denver area were recognized for their excellence in culture, leadership, flexibility, and vision.

The Denver Post’s 2023 Top Workplaces rankings are based solely on employee feedback from an anonymous survey that measures 15 culture drivers including alignment, execution, coaching, engagement, connection, and performance. Additionally, the survey measures “the basics” such as pay, benefits, and training.

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05/05/2023

MarTech logo
Alchemer Releases 2023 Mobile Customer Engagement Benchmark Report
Data from more than one billion mobile app installs shows higher app ratings, reviews, and retention are directly tied to closing the loop with customers

Alchemer – a global leader in experience management and enterprise feedback technology – today launched the eighth-annual Mobile Customer Engagement Benchmark Report. This study presents the analysis and key findings of trends seen in the mobile-app landscape and across 11 industries during the past year.

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05/02/2023

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Alchemer Launches Workflow Product to Help Companies Close the Loop
New Product Allows for Cross-Enterprise Data Usage and Triggered Actions

By Sherril Hanson, Senior Analyst
Alchemer has introduced Alchemer Workflow, a workflow feedback engine aimed at helping enterprises close the loop with customers, build engagement, and provide efficiencies across an organization.

Dash Research spoke with Vanessa Bagnato, Director of Product Marketing at Alchemer, to learn more about the product launch and its applications.

“For the customer-brand relationship to be successful, customers need to feel connected to the company and heard…”

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03/07/2023

MarTech logo
Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees
First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy.

Alchemer – a global leader in experience management and enterprise feedback technology – announced the launch of Alchemer Workflow. Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees. “Alchemer Workflow solves the biggest problem in our industry – how to respond and act on the feedback that’s collected.”

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02/14/2023

Researchscape International Announces ResearchStory Enterprise Productivity Suite for Alchemer Platform Users

SARASOTA, Fla., Feb. 8, 2023 /PRNewswire/ — Researchscape International, a survey-research consultancy and SaaS firm, has introduced a new edition of ResearchStory Enterprise for Alchemer platform users that automates many aspects of survey research.

Where ResearchStory finds the story in survey data, ResearchStory Enterprise is a productivity suite that automates survey programming, data review and translation of open-ended responses. Questionnaires are drafted as outlines or in SurveyShorthand, a custom markup language. The system then programs the questionnaire using best practices.

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02/08/2023

KKR-backed customer feedback company Alchemer acquires Seattle startup Apptentive

Alchemer, a Louisville, Colo.-based survey software platform, acquired Apptentive, a Seattle startup that helps mobile app-makers gather customer feedback.

Terms of the deal were not disclosed. Alchemer raised capital from private equity firm KKR & Co. in May, in part to find a startup to acquire.

“Our board and investors are excited about the outcome and what it means for our next chapter,” CEO and co-founder Robi Ganguly told GeekWire.

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01/04/2023

MarTech logo
Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform
Acquisition expands Alchemer’s ability to help brands close the loop with their customers

Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. This acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives Apptentive customers access to survey and workflow functionality across communication channels and within platforms such as Salesforce, Microsoft Teams, and Slack.

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01/04/2023

Forbes logo
Why Technical Maturity Is Critical In 2023

Brandi Vandegriff, Forbes Technology Council Member

It’s Q4 2022, and smart tech leaders are planning budgets for next year that include allotments for technical maturity. Your challenge is to generate enough support and resources from the C-suite for a topic often overlooked.

My prediction is that technical maturity projects will gain prominence in 2023 as software companies understand the safety and customer-experience implications of a declining stack as well as the value of unlocking the revenue potential in data they have already collected.

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11/22/2022

DashNetwork Logo
Alchemer Integrates with Microsoft Teams

Insights & Feedback News from Alchemer, Alida, Limeade, Rison Software, and Others

By Sherril Hanson, Senior Analyst
Alchemer has expanded its list of available integrations, announcing the launch of a Microsoft Teams integration. This will allow the automation of customer and employee feedback directly into Teams channels. Closing the loop is easy and fast, with the ability to automatically send alerts within Teams channels.

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11/7/2022

Customer Think logo
Three Methods to Close the Loop with Customers

By Ryan Tamminga
In uncertain economic times, smart business leaders know that the path to loyalty and retention is paved with CX. Closing the loop with customers is critical to drive loyalty and retention, and there are multiple approaches that have specific benefits. This article will demonstrate three ways business leaders close the loop with their customers, as told by three companies doing great CX work and maintaining relevance with their customers.

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09/27/2022

Quirk's Media Logo
How marketing research and insight professionals stay relevant in 2022

By Chris Benham
Abstract: Researchers at full-service firms, consultancies, and tech providers can all benefit by boosting their skills in these two key areas: marketing and communicating insights.
Marketing research is a fast-paced business requiring researchers to stay relevant – relevant on survey methodology, research technology, and industry news or events in their focal area.

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09/06/2022

Spiceworks logo
Beyond Resume Roulette: Personalized Candidate Screening at Scale
Heather Rollins, vice president of Human Resources, Alchemer, outlines the risks and a few best practices for effective candidate screening.

By Heather Rollins VP Of Human Resources, Alchemer
Selecting the right job candidate for a position can feel like playing a game of resume roulette. Hire the wrong candidate, and you miss out on an opportunity to boost your company’s productivity, culture, and bottom line. Pick the right one, and you gain a team player who embraces your company’s values for years to come. 

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08/09/2022

Spiceworks logo
Prediction: Marketers Discover a NPS Goldmine and Put It to Work
Companies often collect NPS and other customer feedback data and leave it there instead of leveraging it.

By Jeannie Zaemes, Director Of Growth Marketing, Alchemer
Many companies collect Net Promoter Score (NPS®), but few leverage this customer feedback or other feedback like Customer Satisfaction (CSAT) and Customer Effort Score (CES). Businesses begin the NPS process with the best intentions, and some review the score and feedback each quarter. But far too few businesses regularly leverage NPS for improved return on investment (ROI).

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07/22/2022

HR.com
How To Hire For Customer-Centricity
3 strategies to guide you and your company to a more customer-centric future

By Heather Rollins
Customer-centricity is not only what Alchemer’s technology solution is centered around, but it is also at the core of our company culture. We know that hiring customer-centric employees starts with an outside-in mindset rather than an inside-out perspective.
Truly customer-centric hires will live and breathe this mindset. They will constantly be thinking about the needs and buyer values of customers, and they will engage them in a way that reinforces that understanding. As a result, customers end up feeling heard and served. This pays off for everyone involved.

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07/18/2022

Customer Think logo
Turn Customer Experience (CX) into an Insights Machine: Four Stages to Connect Customer Feedback with Company Revenue

By Ryan Tamminga
CX Professionals will be in a stronger position by aligning CX initiatives with business results. Use these four steps to mature your process and turn your customer feedback channels into insight and action generators.
One of the stickiest challenges facing department heads these days is incorporating the Voice of the Customer (VoC) into their daily business and how to report that value back to the business. 

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07/11/2022

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Improving your current customer feedback process
Are you closing the customer feedback loop? Closing the feedback loop before analysis can increase response rates and improve customer satisfaction.

By Jeannie Zaemes, Director of Growth Marketing at Alchemer
Decoupling acting on feedback from analyzing it. “If you don’t close the loop, they don’t give feedback the next time,” said the project manager heading up an internal customer experience (CX) program at a large pharmaceutical company. This team has decoupled acting on feedback from analyzing it so they can act on the feedback and close the loop while the data is being analyzed as part of the overall satisfaction rating.

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07/11/2022

Destination CRM logo
The Top Sales Trends for 2022: A New Normal Emerges Post-Pandemic

By Paul Korzeniowski, technology writer
Companies sell products in the global market, so they need to recognize that two people with different cultural backgrounds would not respond in the same way,” says Ryan Tamminga, senior vice president of products and services at Alchemer, an online survey tools provider. “Enterprises need to teach their data models to address each properly so they avoid any misunderstandings.”

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06/30/2022

Destination CRM logo
Why VoC and CX Cannot Be One-Size-Fits-All

By Vanessa Bagnato, director of product marketing, Alchemer
Recently we’ve had the opportunity to speak with several companies about their voice-of-the-customer (VoC) and customer experience (CX) programs. They each take very different approaches to gathering insight into how their customers perceive their products and services.
In a business-to-business (B2B) relationship, not all voices are equal. The strategies to address a senior executive’s concerns at a large organization are different from those to address a day-to-day contact’s concerns.

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05/23/2022

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KKR Invests in Customer Feedback Software Provider Alchemer
Louisville, Colo.-based Alchemer plans to improve its customer reach and expand its platform’s capabilities

By Suman Bhattacharyya
Private-equity firm KKR & Co. Wednesday made a majority investment in Alchemer LLC, a software provider that helps companies collect and analyze customer sentiment data.
Terms of the deal weren’t disclosed.
The 16-year-old company, formerly SurveyGizmo, helps businesses collect and analyze customer and employee feedback. Its 13,000 customers include Verizon Communications Inc. and FedEx Inc., according to Alchemer.

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05/19/2022

KKR Buys Alchemer in First Deal From $5 Billion Mid-Market Fund
-Purchase was completed with capital from KKR’s Ascendant fund
-Bloomberg News first reported plans of Ascendant in March

By Kamaron Leach
Buyout firm KKR & Co. has acquired a majority stake in Alchemer, a provider of customer experience and consumer data collection services, with money from its recently launched Ascendant fund focused on midsize companies.
Capital from the investment will be used to scale the business through mergers and acquisitions, marketing, partnerships and product innovation, the companies said in a statement reviewed by Bloomberg News. Financial terms of the agreement weren’t disclosed.

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05/18/2022

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Five Questions with David Roberts, CEO of Alchemer
Shifting the Conversation Toward Customer Engagement and the Democratization of Feedback

The Dash Network team recently caught up with David Roberts, CEO of Alchemer,(formerly SurveyGizmo), and enjoyed a demo from Vanessa Bagnato, Director of Product Marketing. Alchemer is a provider of customer feedback management platform and survey software, serving more than 15,000 global customers, and 30% of the Fortune 500, across all departments and industries.

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04/27/2022

Insider Intelligence
Spotlight: Reinvigorating the Voice of the Customer
Converting Data Into Actionable Insights

Report by Patty Soltis
Executive Summary: Despite significant investment in voice of the customer (VOC) programs, most are not reaching their full potential, resulting in poor customer experience (CX) and unsatisfactory financial gains. This muted performance puts $3.572 trillion in global consumer spending—9.5% of sales—at risk every year, according to September 2021 research from Qualtrics XM Institute.
KEY STAT: Poor CX in the US puts $1.859 trillion at risk—almost 11% of total sales.

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04/26/2022

Intelligent CIO logo
Get to Know: Michael Kleck, CISO, Alchemer

By Mark Bowen
On the lighter side of things, we ask Michael Kleck, CISO at Alchemer, what makes him tick.
What would you describe as your most memorable achievement?
The fact that I have effectively transitioned back and forth between being an individual contributor and being in leadership situations many times over the years is very satisfying for me. I have enjoyed a successful technical career that spans a wide variety of disciplines where I have been fortunate enough to contribute to a lot of successful companies.

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04/25/2022

CIO Drive
Alchemer Expands Best-in-Class Security Controls with AI-driven Anti-phishing Protections

Alchemer’s commitment to data privacy and security incorporates multiple layers of internal and third-party technologies, features, and controls
LOUISVILLE, COLORADO, April 19, 2022 – Alchemer – a global leader in Customer Experience (CX) and enterprise-feedback technology – announced today that it has expanded its enterprise-strength data security to include enhanced, proactive protection against phishing, providing customers and survey respondents with greater protection against suspicious data gathering efforts.  

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04/19/2022

Authority Magazine
Michael Kleck Of Alchemer On Five Things Every Business Needs To Know About Storing and Protecting Their Customers’ Information

As a part of our series about “Five Things Every Business Needs To Know In Order Properly Store and Protect Their Customers’ Information” , I had the pleasure of interviewing Michael Kleck.
Michael Kleck is a Chief Information Security Officer at Alchemer. Michael specializes in information Security, LAN/WAN/Telecom, Systems Design, Policy and Procedure, Process Design, Product Design, PCI, HIPAA, HITRUST, and IT Leadership.

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03/27/2022

CIO Drive
Amdocs Leverages Alchemer for its Global Voice of the Customer Program

Alchemer’s highly flexible enterprise feedback platform helps Amdocs drive actionable insights from all customers in over 50 countries and across multiple communications channels
LOUISVILLE, COLORADO, February 24, 2022 – Alchemer (formerly SurveyGizmo) – a global leader in Customer Experience (CX) and Voice-of-the-Customer (VoC) technology – announced today that Amdocs, leading global software and services provider to communications and media organizations, uses Alchemer to deliver its best-in-class Voice of the Customer program.  

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02/24/2022

Customer Think logo
Three Predictions for CX Success in 2022

By Ryan Tamminga
As the world comes to live with COVID, it is worth looking ahead at how customer behavior has changed and how customer experience (CX) leaders can best anticipate the challenges to come in 2022.
COVID accelerated digital transformation trends already taking place in the market. Enterprise and smaller brands alike must prepare accordingly for the post-pandemic era and the opportunities that will present themselves.
Our three CX predictions for 2022 revolve around accessing caches of data, collecting appropriate additional customer data, and then integrating that data into the operating systems that run organizations.

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01/30/2022

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What’s in Store for CRM in 2022?

Well, 2021 happened… But we enter 2022 cautiously optimistic that, as the predictions indicate, a new normal is settling into place. 
“In 2022, CX programs will grow far more comprehensive in scope. Executives have been trying (and largely failing) to integrate customer feedback in a meaningful and profitable way that allows for quick customer interaction and issue resolution, not just data collection. That real-time relationship building has been difficult or impossible in the past, but no longer. Technical advances will finally allow CX managers to contribute meaningfully to relationships in real time.” —Ryan Tamminga, vice president of customer success at Alchemer

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01/19/2022/

MarTech Series logo
Alchemer Raises Commitment to Security and Privacy, Completes SOC 2® Type 2 Examination

Global leader in survey, customer experience, and VoC technology completes rigorous audit demonstrating commitment to security, privacy, and regulatory compliance
Alchemer (formerly SurveyGizmo) announced today the successful completion of its Service Organization Control (SOC) 2 Type 2 examination, which demonstrates compliance with the leading industry standards for managing enterprise data. Alchemer requested this voluntary audit to further affirm its long-standing commitment to information and data security and privacy practices, ensuring policies, procedures and operations not only meet, but exceed the industry standards for security, availability, and confidentiality.

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01/12/2022

Yahoo! Finance
Alchemer Named the Fastest, Easiest, and Best Feedback Platform According to G2 Winter 2022 Reports

Awards based on ratings and reviews from CX, EX, and Market Research Professionals “Earning these awards demonstrates that we’ve successfully made business-critical technology very accessible by making it easy to set up, administer, and use,” said Chris Benham, Chief Marketing Officer at Alchemer. G2 users also ranked Alchemer #1 in six feature categories – Question Types, Reporting and Analytics, BI Tools Integrations, Branching and Skip Logic, Templates, and Permissions.

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12/07/2021

Alchemer Named to the 2021 Gartner® Magic Quadrant™ for Voice of the Customer for Second Consecutive Year

“Customers rely on Alchemer to deliver a wide range of data collection channels, strong dashboard analytics, and streamlined integration with multiple third-party applications,” said David Roberts, CEO of Alchemer. “Our solution provides rapid speed to value. Customers are able to easily configure the platform to their specific use case with little to no IT involvement, meaning organizations can collect and act on feedback from customers and employees almost immediately.

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12/07/2021

toolbox-hr
Return to the Workplace During COVID-19: 3 Lessons for Reopening Success

By Heather Rollins
A successful return to the office includes flexibility, gathering feedback and listening, and planning for change management. The following tips help an organization gain trust and build rapport during their return-to-the-workplace transition, explains Heather Rollins, vice president of human resources, Alchemer.

Vaccines haven’t ended the pandemic quite yet. Our summer of freedom turned into a summer of false hopes. Now, with the Delta variant raging, businesses are examining their return-to-the-workplace plans.

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11/11/2021

Forbes logo
Many Customer Experience Programs Are ‘Big Hat And No Cattle’

By David Roberts
Many businesses collect customer feedback data, but surprisingly few act on that data.
Alchemer CEO David Roberts addresses a critical challenge for customer experience (CX) leaders: How to align CX and customer facing (CF) teams to understand issues and then take action quickly? His solution is easy to understand, but has proven difficult for practitioners to put into place.

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10/15/2021

toolbox-hr
Virtual Hiring: 3 Strategies To Make It More Effective

By Heather Rollins
Heather Rollins talks about how HR can simplify the process of virtual onboarding and shares tips to overcome the challenges.
Virtual hiring has limitations. It’s harder to read expressions and body language. Tailoring online applications to specific roles will make conversations more about establishing a personal connection rather than just assessing experience and expertise. You’ll hire qualified candidates faster and onboard them sooner says, Heather Rollins, VP of human resources, Alchemer.

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08/23/2021

Intelligent CIO logo
Get to Know: Brandi Vandegriff, CTO at Alchemer

By Mark Bowen
On the lighter side of things, we ask Brandi Vandegriff, CTO at Alchemer, what makes her tick.
If you could go back and change one career decision, what would it be?
I can’t go back and think about that. I’ve left positions where if I’d stayed a little longer, I would have made more money. Or if I’d left sooner, I would have taken a different job. Every one of those decisions along the way got me to where I am today, and I’m very proud of it. So, I wouldn’t choose anything to change.

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08/24/2021

Why These Two Colorado Companies Are Making the Shift to Site Reliability Engineering

By Colin Hanner
Both leaders agree that SRE could be the key to unlocking the full potential of DevOps.
The culture of DevOps has created success stories for engineering teams all over, yet the methods for implementing its principles have varied. In some cases, that’s created a messy division of labor and responsibilities, leaving some of the full potential of this system untapped. 
It’s the SREs who have become the facilitators for successful DevOps implementation, which is just how the situation turned out for two Colorado-based companies, Vendavo and Alchemer

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06/30/2021

Lodging
Feedback Loop: How the Hospitality Industry Can Improve Customer Experience Post COVID-19

By David Roberts
The hospitality industry may be the industry most heavily affected by COVID-19. People have not traveled; they have hunkered down at home while holiday destinations and business travel hubs have remained empty. Things are changing fast. People are ready to spend the money they’ve saved and are eager for a change of scenery. Try booking lodging in a desirable location this summer—it’s near impossible. 

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06/28/2021

MarTech Series logo
Alchemer (formerly SurveyGizmo) Adds Former KPA CTO to Leadership Team

Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today the hiring of Brandi Vandegriff as CTO. Brandi was previously CTO at KPA where she led their digital transformation and created a fully integrated journey for their more than 10,000 enterprise customers. Prior to KPA, Brandi had senior technology roles at Level 3 Communications and Location3 Media. Brandi is an annual speaker at Women in Technology (WIT) and is a twice-nominated CIO of the year.

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06/10/2021

Sales & Marketing Management logo
We Need To Put the ‘Customer’ Back in CRM

By David Roberts
Customer relationship management (CRM) software is critical to how companies market to, sell to and service their customers, but it’s inherently an internal tool focused primarily on process adherence and control. Although “customer” is in the name, it’s often not in CRM software’s DNA.
The challenge for the next evolution of CRM is to put customers at the center of the application by extending it and engaging customers or prospects in the core business processes that fuel the business.

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06/04/2021

Customer Think logo
Operational Transitions That Build Customer-Centric Organizations

By Ryan Tamminga
Shifting culture so that all employees believe in customer centricity and feel empowered to impact customer experience is one of the transitions required to become a Customer-Centric Organization. But what comes next? It’s the tools and processes required to operationally support employees so that the customer is central to all decision-making.
It’s simple to say that an organization needs to change what is operationally important to its north star. But who should benefit from these changes? Customers of course. Organizations that are Customer-Centric excel in establishing processes for how to operationally place the customer at the forefront of decision making.

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05/19/2021

CMS Wire
Why Most Companies Stink at Customer Feedback

By Phil Britt
The majority of companies are ineffective at working customer feedback into corporate decisions, according to a recent Forrester report on the effectiveness of CX and VoC programs.
Only 24% of respondents to the survey said customer feedback is effectively addressed.
Why is there such a disconnect? And what can brands do to address it?
“VoC and CX programs are broken because they’re not well designed to respond to the customer feedback they collect,” said David Roberts, CEO of Alchemer, which sponsored the Forrester report.

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05/11/2021

Yahoo! Finance
New Alchemer Study Finds the Vast Majority of CX and VoC Programs Fail to Respond to Customer Feedback

Survey of Customer Insights and CX Strategy Leaders Reveals That Despite Major CX Investments Only 24% Believe Customer Feedback is Effectively Addressed
Alchemer, formerly SurveyGizmo, today announced the results of a new study conducted by Forrester Consulting to determine the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. The study, Smoke and Mirrors: Why Customer Experience Programs Miss Their Mark, surveyed 305 respondents with decision-making responsibility for their organization’s customer insights and/or CX strategy.

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05/04/2021

Customer Think logo
Are Customers Culturally Part of Your Business?

By Ryan Tamminga
Most companies would agree that customers are the lifeblood of their organization. The customer archetype has gone through several iterations in its shift in the modern digital business world. Shouldn’t how we interact with customers shift with the changes in their needs and values? In a world where customers have more options than ever before, it’s critical to meet them where they are to ensure the success of the company.
Becoming customer centric requires a transition on two fronts: A cultural shift as well as an operational transition.

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04/10/2021

Loyalty 360
Why Loyalty and Retention are Not Synonyms

By Jeannie Zaemes, Director of Growth Marketing at Alchemer
There is a reasonable amount of confusion about loyalty and retention, but the two are not the same. Loyalty is personal and emotional for your customer, while retention is how your company measures its ability to retain customers over time. One is external to your business; the other is internal. What’s the big difference?

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03/17/2021

Digitalization World
Three strategies to create a customer centric culture and build a loyal customer base

By Ryan Tamminga, VP of Customer Success at Alchemer
Customer-centric organizations that deliver superior customer experiences have one important success factor in common, they have loyal customers. These brands recognize that a world class customer experience strategy creates loyalty within their customer base, which in turn leads to growth and success. The best of the best brands empower their frontline leaders to impact the customer experience at the individual customer level.

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03/15/2021

logo-MarketingProfs
Five Steps to Becoming a More Customer-Centric Company

By Chris Benham, CMO at Alchemer
Every organization collects customer feedback, and in doing so creates an expectation with the customer that something will be done with that feedback.
However, most customer feedback goes straight into a company’s analytics and reporting software after it’s collected.
If the feedback is used at all, it’s often by an analyst who aggregates the data and pulls it into a graph in a report, which results in marketers’ leafing through reports filled with pages of graphs and percentages. And although such information is useful on a broad scale, the actual voice of the customer will have been lost in translation.

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03/10/2021

Sales & Marketing Management logo
Customer-Centric Selling–Understanding and Embracing the Heart of Your Customers

By Mary Beth Addison, SVP of Sales at Alchemer
During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. As we move deeper into 2021, we can all see that “a return to normal” is probably not on the horizon, so we need to define and strategize on our new normal for growth and loyalty.

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03/08/2021

Yahoo! Finance
Alchemer Empowers Sales Teams to Deliver Customer-Centric Selling Throughout the Customer Journey

The Customer Engagement for Sales Solution Creates Hyper-Personalized, Superior Customer Relationships that Immediately Impact Sales Results
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has launched Customer Engagement for Sales, an integrated software solution that empowers sales teams to create a customer-centric selling model, integrating the voice of prospects and customers into hyper-personalized messaging for key interactions.

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03/02/2021

contact-center pipeline logo
Changes in Customer Experience: What Does 2021 Hold?

By Ryan Tamminga, VP of Customer Success at Alchemer
Individual personalized experiences with empowered CSRs will drive loyalty and business success.
Meaningful customer experiences are more important than ever. With fewer interactions happening in person, businesses need to work even harder to keep their customers at the heart of their business. Being laser-focused on customer-centricity will help your business to stand out from, or beat, the competition while building a loyal and engaged customer base.

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03/01/2021

Programmable Web logo
7 APIs for Surveys

Have you been asked to take a survey lately? Your answer is likely, yes. A business or organization may want to survey people to conduct broad market research, drill down specifics about a customer, or spot trends. And in recent years, a Digital Transformation has changed the way surveys are conducted.
A Surveys API is an Application Programming Interface that enables developers to programmatically interact with survey data, or insert survey services into their own applications.

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02/28/2021

Customer Think logo
Are You Listening for Customer Experience Signals?

By Vanessa Bagnato, Director of Enterprise Solutions for Alchemer
Without capturing customer feedback, a business will find it difficult to adapt to changing customer needs or be a truly customer-centric company. While that may seem pretty straightforward, there’s more to this concept than you might think.

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02/23/2021

Thrive Global Logo
Ryan Tamminga of ‘Alchemer’: “Build a personalized experience”

By Tyler Gallagher, CEO and Founder of Regal Assets
Build a personalized experience: Use digital tools to build a personalized experience for your customers throughout their online buying journey.
This is also a key driver for turning them into repeat and long-term loyal customers. As part of my series about the five things a business should do to create a Wow! customer experience

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02/17/2021

Toolbox marketing logo
5 Tips To Achieve Customer-Centric Marketing in 2021

By Chris Benham, CMO, Alchemer,
2021 brings marketers new opportunities. A customer-centric approach is the right strategy for organizations wanting to build loyalty, revenue, and retention effectively. The tips below by Chris Benham, CMO, Alchemer, provide marketers with initiatives that will enable them to transform their organizations.

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02/03/2021

The Enterprisers Project logo
How to Boost Customer Focus: 3 Steps

IT leaders need to make customer feedback accessible and transparent, for starters
By Dave Barr, CTO, Alchemer
The global pandemic has fundamentally changed the way customers engage with businesses. More than ever, they’re engaging digitally – even traditional brick-and-mortar retail businesses are increasingly relying on technology to connect with, sell to, and support their customers.

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01/28/2021

Yahoo! Finance
Alchemer Recognized in the First Gartner Magic Quadrant for Voice of the Customer

Selection was based on Alchemer’s completeness of vision and ability to execute
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology, announced today that it has been named in the first Gartner Magic Quadrant for Voice of the Customer.

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01/14/2021

Loyalty 360 logo
3 Steps Customer-Centric Organizations Take to Create Loyal Customers

By Chris Benham, Alchemer CMO
I’ve been fortunate to visit all the Disney theme parks around the world, and I can personally attest to the consistency of their customer-centric approach. They want their customers to be happy. It’s their claim – “Welcome to the happiest place on earth” – and they work hard to deliver on that promise.

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01/13/2021

HR.com
How To Embrace The Shifts That Occur As We Return To A New Normal Workplace

By David Roberts, CEO, Alchemer
2020 has been an amazing and challenging year for employers and employees. Some people have lost their jobs and others have struggled to balance their personal and professional responsibilities. Technology has allowed us to continue to work effectively (e.g., through Zoom, Slack, Teams, etc.), but there is most definitely something missing.

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01/09/2021

Authority Magazine
Ryan Tamminga of ‘Alchemer’: 5 Ways To Create a Wow! Customer Experience

Build a personalized experience: Use digital tools to build a personalized experience for your customers throughout their online buying journey. This is also a key driver for turning them into repeat and long-term loyal customers.

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01/05/2021

NetworkComputing logo
Get Your Technology Teams Thinking Like the Customer

By David Roberts
CIOs must bring customer metrics into their technology teams and wire the voice of the customer into the business processes that they design and automate.

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12/17/2020

Destination CRM logo
How to Build a Customer-Centric Culture

By David Roberts , CEO, Alchemer
Today, focusing on the customer is imperative. Business is dynamic, and COVID-19 has pushed us to an increasingly digital experience. Customers can easily move across their buying options.

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12/08/2020

CMS Wire
What Is Voice of the Customer and What Does it Mean for Customer Experience?

Ryan Tamminga, VP of customer success at Alchemer, was quoted in this story.
Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet many leaders do not understand the benefits of a VoC program, what it entails, and how it can be used.

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10/15/2020

Yahoo News logo
SurveyGizmo Announces Corporate Name Change to Alchemer to Reflect Focus on Creating Customer-Centric Organizations

Alchemer transforms customer feedback into actionable gold
SurveyGizmo – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has changed its company name to Alchemer. The new name change better reflects the company’s mission in helping businesses transform into customer-centric organizations.

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10/13/2020

Destination CRM logo
SurveyGizmo Rebrands As Alchemer

SurveyGizmo, a provider of customer experience (CX) and voice-of-the-customer (VOC) technology, has changed its company name to Alchemer to better reflect the company’s mission of helping businesses transform into customer-centric organizations.
“SurveyGizmo served us well. It was fun and whimsical. It communicated clearly that we provide survey software and that our software is approachable and easy to use,” said David Roberts, CEO of Alchemer, in a statement. “Today, our customers count on us for mission-critical insights and business operations, and our new name sends that message to the market.”

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10/13/2020

Search & Performance Marketing Daily logo
SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform

SurveyGizmo rebranded to Alchemer on Tuesday. The company, which began more than a decade ago collecting data from clients’ customers to understand their needs, now supports about 15,000 clients — many of them Fortune 500 companies.
The name change reflects the company’s mission to help businesses transform into customer-centric organizations, according to CEO David Roberts.

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10/13/2020

BizWest logo
SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software rm, is now known as Alchemer.
The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics rm to an enterprise-focused, customer-centric rm with a wider array of services.

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10/13/2020

Denver Business Journal logo
After a decade in business, Colorado’s SurveyGizmo rebrands

After more than a decade in business and with customers across the Fortune 500 list, Colorado-based SurveyGizmo is rebranding.
CEO David Roberts said the old name served the company well at the start, easily communicating its product in a way that was fun and whimsical. But, as SurveyGizmo grew, its name became a hinderance.

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10/13/2020

NewsBreak Logo
SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software firm, is now known as Alchemer. The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics firm to an enterprise-focused, customer-centric firm with a wider array of services.

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10/13/2020

Daily Camera logo
SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software rm, is now known as Alchemer.
The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics rm to an enterprise-focused, customer-centric rm with a wider array of services.

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10/13/2020

Finances Online logo
SurveyGizmo wins Expert’s Choice on FinancesOnline

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo is a flexible platform that enables more efficient data collection and analysis for businesses. The platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams get the information needed from internal and external sources. In addition to the standard product offering, SurveyGizmo offers preconfigured solutions.

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9/11/2020

Denver Business Journal logo
This Boulder tech company’s key to Covid-19 survival: Staying ‘mission-critical’ for its customers

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Boulder-based SurveyGizmo was in the middle of exploring a rebrand when the coronavirus pandemic put everything on pause.
“We’re much more than surveys and much more than a gizmo,” CEO David Roberts told Denver Business Journal.

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5/13/2020

TechRadar pro logo
SurveyGizmo is an advanced data collection software, with support for survey logic and data export to R and SPSS.

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo is one of the most powerful survey design platforms available. The software has a very advanced suite of survey logic tools, which can be further customized with Javascript code. The question types available in SurveyGizmo are nearly unrivaled, while its data analytics capabilities allow this software to work seamlessly with R and SPSS.

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5/15/2020

Authority Magazine
Inspirational Women in STEM and Tech: “It is a myth that women in STEM are robots or have little to no personality” with Desiree Robinson of SurveyGizmo

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Authority Magazine interviewed SurveyGizmo Director of Information Security and Compliance, Desiree Robinson about the myths surrounding women in STEM. “I’ve been fortunate to meet so many different types of women in my field — we definitely don’t have a stereotype…”

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2/21/2020

Tech Target logo
8 HR technology trends CHROs should investigate in 2020

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
No list of current CHRO trends would be valid without mentioning workforce experience tools. Tools such as Qualtrics or SurveyGizmo represent the types of technologies that can help you gather feedback…

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2/14/2020

Sales and Marketing Management logo
Customer Feedback Will Be More Actionable and Better Managed in 2020

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Chris Benham, SurveyGizmo CMO was asked what he sees as changes for 2020 to the management of customer experience data in order to drive individualized action and data governance.

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2/7/2020

destination CRM logo
SurveyGizmo Launches Activated NPS

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo launched Activated NPS to help companies collect and respond to Net Promoter Score (NPS) feedback immediately and directly.

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1/30/2020

happy market research logo
SurveyGizmo Launches a Net Promoter Score Tool

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo launched Activated NPS, which integrates directly with companies’ CRMs to create a closed-loop product solution.

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1/29/2020

Mr Web logo
SurveyGizmo Debuts NPS Feedback Solution

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The new Activated NPS Solution provides a suite of pre-configured survey questions, integrations, and reports through which customers can set up, manage and monitor their company’s response to customer feedback.

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1/29/2020

Greenbook logo
CEO Series: Interview with David Roberts, CEO of SurveyGizmo

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
An interview with David Roberts, the CEO of SurveyGizmo on the challenges of scaling a SaaS platform, the evolving role of CX in organizational strategy and success, and the future of data privacy.

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1/28/2020

Information Week logo
Democratized Software: Empowering the Business

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
We are witnessing the next wave of software; one that democratizes its use and allows all parts of a business to participate in making it work.

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1/24/2020

Software Magazine logo
Democratized Software: Empowering the Business

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
We sat down with Desiree Robinson, Governance, Risk, and Compliance Manager at SurveyGizmo, to discuss the importance of data governance, what organizations can do to ensure employee information is protected and how to motivate everyone to take an active role in data security.

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1/24/2020

Forbes logo
The Rise Of Democratized Software

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The rise of democratized software is dramatically affecting both the performance and security of enterprises of all sizes. It’s no coincidence this rise coincides with the advances of the millennial generation in these same organizations.

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12/4/2019

PlaceSpeak logo
PlaceSpeak And SurveyGizmo To Launch Partnership

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo and PlaceSpeak announce their partnership which will support organizations in making informed decisions, and empower citizens to make a meaningful impact on their communities.

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9/15/17

Huffington Post logo
How To Incorporate Charisma Into Your Business Communication Strategy

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The Huffington Post calls out SurveyGizmo as their suggested tool to collect employee feedback and help make your employees feel heard.

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8/27/2017

PCMag logo
The 50 Best Cloud Services For SMB

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
PC Magazine mentions SurveyGizmo as their Editor’s Choice for best online survey tool.

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8/10/2017

Media Contact
Jeannie Zaemes | 1-800-609-6480 | email

Press Releases

Alchemer CTO, Brandi Vandegriff, Receives CIO of the Year Award from Colorado Technology Association
Vandegriff recognized for exceptional leadership of technology and teams, positively impacting Alchemer customers

LOUISVILLE, Colo.– Alchemer, a global leader in experience management and enterprise feedback technology, today announced that Brandi Vandegriff has won the Colorado Technology Association’s CIO of the Year Award. This award recognizes senior technology leaders who are driving innovation both within their organizations and across the broader technology community.

The Colorado Technology Association (CTA) is the state’s premier technology organization focused on advancing the Colorado technology ecosystem. Serving more than 300 member organizations and 18,000 technology leaders statewide, CTA provides a forum for business development, civic engagement, career advancement, and access to influential thought leaders driving innovation. Each year CTA hosts the Tech Summit and the awards are a highlight of that annual event.

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03/13/2024

Alchemer Recognized in 2024 Gartner® Magic Quadrant™ for Voice of the Customer Platforms for Third Consecutive Research Report
“Customers depend on Alchemer to make feedback meaningful to their business. We have focused on wiring the voice of the customer into the core business processes, digital properties, and application software that support those customers”

LOUISVILLE, Colo.– Alchemer — a global leader in experience feedback technology — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer Platforms research report for the third consecutive time. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute.

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02/06/2024

Alchemer Digital Delivers Omni-channel Customer Engagement Across Digital Properties
Digital leaders can listen to and communicate with customers through the digital channels where their customers choose to engage

LOUISVILLE, Colo.– Alchemer – a global leader in experience management and enterprise feedback technology – announces Alchemer Digital. Alchemer Digital includes Alchemer Mobile and Alchemer Web in a single platform, enabling digital leaders to leverage omni-channel engagement to drive higher value customer experiences.

Alchemer Digital allows organizations to engage with their customers across multiple digital channels, including SaaS applications, iOS and Android apps, and marketing websites. Alchemer Digital enables many customer interactions, including collecting feedback, sending messages and promotions, having direct conversations, and seamlessly measuring sentiment. Digital leaders can now connect with their customers through the digital channels they provide for them.

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11/02/2023

Alchemer Hires Former Qualtrics Sales Executive As Chief Revenue Officer
Key leadership addition positions Alchemer to continue impressive organic and acquisition momentum

LOUISVILLE, Colo. – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the hiring of Brandon Hodges as Chief Revenue Officer (CRO). Hodges most recently spent 18 years at Qualtrics and Oracle, companies recognized for having great sales-driven cultures. Hodges will assume full responsibility for Alchemer’s go-to-market operations, including domestic and international sales, partnerships, new and expansion sales, customer retention and account management, and sales operations.
 
“We are excited to add a sales leader of Brandon’s caliber to Alchemer,” said David Roberts, CEO of Alchemer. 

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08/29/2023

Alchemer Releases 2023 Mobile Customer Engagement Benchmark Report
Data from more than one billion mobile app installs shows higher app ratings,
reviews, and retention are directly tied to closing the loop with customers

LOUISVILLE, Colo. – Alchemer – a global leader in experience management and enterprise feedback technology – today launched the eighth-annual Mobile Customer Engagement Benchmark Report. This study presents the analysis and key findings of trends seen in the mobile-app landscape and across 11 industries during the past year.
 
Data from more than one billion mobile app installations was collected from Alchemer Mobile (formerly Apptentive) customers representing 1,000 different iOS and Android apps.

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05/02/2023

Alchemer Launches Alchemer Workflow – the Fastest, Easiest, Most Effective Way to Close the Feedback Loop with Customers and Employees
First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy.

LOUISVILLE, Colo. – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. Alchemer Workflow leverages Alchemer’s award-winning heritage to deliver the fastest, easiest, most effective way to close the feedback loop with customers and employees.

Alchemer Workflow is available immediately.

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02/14/2023

Alchemer Acquires Apptentive, Market-Leading Mobile Feedback Platform
Acquisition expands Alchemer’s ability to help brands close the loop with their customers

LOUISVILLE, Colo. – Alchemer – a global leader in experience management and enterprise feedback technology – announced today the acquisition of Apptentive, the industry leader in mobile feedback technology. This acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives Apptentive customers access to survey and workflow functionality across communication channels and within platforms such as Salesforce, Microsoft Teams, and Slack.

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01/04/2023

Alchemer Launches Microsoft Teams Integration
New Integration Streamlines Collaboration and Expedites Feedback Response

LOUISVILLE, Colo. – Alchemer – a global leader in Customer Experience (CX) and enterprise feedback technology – announced today the launch of its Microsoft Teams integration, which automates delivering customer and employee feedback directly into Teams channels. The integration set-up is easy and direct, eliminating the need for IT assistance. The Microsoft Teams integration expands Alchemer’s list of available integrations, which includes Salesforce, Slack, Tableau, and other leading business-critical software. Alchemer integrations automate and simplify the distribution of customer and employee feedback into the key systems widely used by organizations to help drive immediate action.

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10/12/2022

Alchemer Expands Partner Program Giving SaaS Providers, Market Research Firms, and Resellers Unique Offering to Drive More Business
Partners expand and enhance their products and services by offering the most intuitive and easy-to-implement feedback software that delivers “Experience-in-Context”

LOUISVILLE, Colo. – September 28, 2022 – Alchemer – a global leader in Customer Experience (CX) and enterprise feedback technology – announced today the launch of its expanded Partner Program. The program provides SaaS vendors and market research firms with new revenue streams, differentiated offerings, and additional features and functionality for their products and services. Traditional resellers can also leverage the Partner Program by adding Alchemer’s software to their portfolios.   

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09/28/2022

KKR Invests in Alchemer
Investment to accelerate growth of leading customer experience software provider

NEW YORK and LOUISVILLE, Colo. – May 18, 2022 – KKR, a leading global investment firm, and Alchemer (the “Company”), a global leader in Customer Experience (CX) and voice-of-the-customer (VoC) technology, today announced that KKR has made a significant majority investment in the Company. The investment will support the continued acceleration of Alchemer’s growth through marketing, product innovation, industry partnerships and strategic mergers and acquisitions. Financial terms were not disclosed.   

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05/18/2022

Alchemer Expands Best-in-Class Security Controls with AI-driven Anti-phishing Protections
Alchemer’s commitment to data privacy and security incorporates multiple layers of internal and third-party technologies, features, and controls

LOUISVILLE, COLORADO, April 19, 2022 – Alchemer (formerly SurveyGizmo) – a global leader in Customer Experience (CX) and enterprise-feedback technology – announced today that it has expanded its enterprise-strength data security to include enhanced, proactive protection against phishing, providing customers and survey respondents with greater protection against suspicious data-gathering efforts.  

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04/19/2022

Amdocs Leverages Alchemer for its Global Voice of the Customer Program
Alchemer’s highly flexible enterprise feedback platform helps Amdocs drive actionable insights from all customers in over 50 countries and across multiple communications channels  

LOUISVILLE, COLORADO, February 24, 2022 – Alchemer (formerly SurveyGizmo) – a global leader in Customer Experience (CX) and Voice-of-the-Customer (VoC) technology – announced today that Amdocs, leading global software and services provider to communications and media organizations, uses Alchemer to deliver its best-in-class Voice of the Customer program.  

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02/24/2022

Alchemer Raises Commitment to Security and Privacy, Completes SOC 2® Type 2 Examination
Global leader in survey, customer experience, and VoC technology completes rigorous audit demonstrating commitment to security, privacy, and regulatory compliance

LOUISVILLE, COLORADO, JANUARY 12, 2022 – Alchemer (formerly SurveyGizmo) – a global leader in Customer Experience (CX) and Voice-of-the-Customer (VoC) technology – announced today the successful completion of its Service Organization Control (SOC) 2 Type 2 examination, which demonstrates compliance with the leading industry standards for managing enterprise data.  

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01/12/2022

Alchemer Named the Fastest, Easiest, and Best Feedback Platform According to G2 Winter 2022 Reports
Awards based on ratings and reviews from CX, EX, and Market Research Professionals

LOUISVILLE, COLORADO, DECEMBER 21, 2021 – Alchemer (formerly SurveyGizmo) – a global leader in Customer Experience (CX) and Voice-of-the-Customer (VoC) technology – announced today that G2.com awarded the company’s enterprise feedback platform the Best Meets Requirements, Fastest Implementation, Easiest Setup, Easiest Admin, and Easiest to Use awards in the G2 Reports for Winter 2022. 

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12/21/2021

Alchemer Named to the 2021 Gartner® Magic Quadrant™ for Voice of the Customer for Second Consecutive Year
Selection based on Alchemer’s completeness of vision and ability to execute

LOUISVILLE, COLORADO, December 7, 2021: Alchemer — a global leader in Customer Experience (CX) and Voice-of-the-Customer (VoC) technology, including its widely used enterprise feedback platform — announced today that it has been named to the Gartner Magic Quadrant for Voice of the Customer for the second year in a row.
“Customers rely on Alchemer to deliver a wide range of data collection channels, strong dashboard analytics, and streamlined integration with multiple third-party applications,” said David Roberts, CEO of Alchemer. 

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12/07/2021

Alchemer Adds Former KPA CTO to Leadership Team
Brandi Vandegriff joins executive team as CTO.

LOUISVILLE, COLORADO, JUNE 9, 2021 – Alchemer (formerly SurveyGizmo) – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today the hiring of Brandi Vandegriff as CTO. Brandi was previously CTO at KPA where she led their digital transformation and created a fully integrated journey for their more than 10,000 enterprise customers. Prior to KPA, Brandi had senior technology roles at Level 3 Communications and Location3 Media. Brandi is an annual speaker at Women in Technology (WIT) and is a twice-nominated CIO of the year.

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06/09/2021

New Study Finds the Vast Majority of CX and VoC Programs Fail to Respond to Customer Feedback
Survey of Customer Insights and CX Strategy Leaders Reveals That Despite Major CX Investments Only 24% Believe Customer Feedback is Effectively Addressed

LOUISVILLE, COLORADO, May 4, 2021 – Alchemer, formerly SurveyGizmo, today announced the results of a new study conducted by Forrester Consulting to determine the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs.  The study, Smoke and Mirrors: Why Customer Experience Programs Miss Their Mark, surveyed 305 respondents with decision-making responsibility for their organization’s customer insights and/or CX strategy.

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05/04/2021

Alchemer Empowers Sales Teams to Deliver Customer-Centric Selling Throughout the Customer Journey
The Customer Engagement for Sales Solution Creates Hyper-Personalized, Superior Customer Relationships that Immediately Impact Sales Results

LOUISVILLE, COLORADO, March 2, 2021 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has launched Customer Engagement for Sales, an integrated software solution that empowers sales teams to create a customer-centric selling model, integrating the voice of prospects and customers into hyper-personalized messaging for key interactions.

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03/02/2021

Alchemer Recognized in the First Gartner Magic Quadrant for Voice of the Customer
Selection was based on Alchemer’s completeness of vision and ability to execute

LOUISVILLE, COLORADO, January 13, 2021 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology announced today that it has been named in the first Gartner Magic Quadrant for Voice of the Customer.

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01/13/2021

Alchemer Earns ISO 27001 Certification
Alchemer drives customer-centric transformation while safeguarding customer data

LOUISVILLE, COLORADO, DECEMBER 15, 2020 — Alchemer, one of the world’s leading customer experience (CX) and voice-of-the-customer (VoC) platform providers, today announced that it has earned ISO 27001 certification from NSF International.

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12/15/2020

Alchemer Partners with Voxpopme to Enrich Customer Feedback with Video

LOUISVILLE, COLORADO, DECEMBER 2, 2020 — Alchemer, one of the world’s leading customer experience (CX) and voice-of-the-customer (VoC) platform providers, today announced a partnership with video survey software specialists, Voxpopme. The partnership enables Alchemer customers to capture customer-recorded video feedback to help transform their businesses into customer-centric organizations.

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12/2/2020

Alchemer Surpasses Qualtrics as “Expert’s Choice”; Awarded 11th Consecutive “Most Implementable Enterprise Solution” Award

Alchemer (formerly SurveyGizmo) also earns “Highest User Adoption” and “Best Results” awards
LOUISVILLE, COLORADO, OCTOBER 21, 2020 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it was awarded the 2020 “Expert’s Choice” award by FinancesOnline, surpassing last year’s winner, Qualtrics. FinancesOnline, a leading research platform for SaaS/B2B software with more than 2.5 million monthly readers, also awarded Alchemer their “Supreme Software” and “Great User Experience” awards for 2020.

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10/21/2020

SurveyGizmo Announces Corporate Name Change to Alchemer to Reflect Focus on Creating Customer-Centric Organizations

Alchemer transforms customer feedback into actionable gold
LOUISVILLE, COLORADO, OCTOBER 13, 2020
SurveyGizmo – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has changed its company name to Alchemer. The new name change better reflects the company’s mission in helping businesses transform into customer-centric organizations.

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10/13/2020

SurveyGizmo Launches Enterprise Service Model

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
SurveyGizmo launched its new Enterprise Service Model. The model features a European Support Center, expanded telephone support, and an integrated learning platform that helps customers leverage the many features of the Alchemer Voice-of-the Customer platform..

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09/15/2020

SurveyGizmo Launches Activated NPS Solution

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
SurveyGizmo launched its Activated NPS Solution today, making it easy to respond to Net Promoter Score (NPS) feedback immediately and directly to drive higher customer engagement. The solution gives companies what they need to collect and act on feedback to close the loop with customers.

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01/29/2020

G2 Crowd Crowns SurveyGizmo an Industry Leader.

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
The G2 Crowd announced its Fall 2019 results, and SurveyGizmo won a total of six badges — Overall Leader, Small Business Leader, High Performer: Enterprise, High Performer: Mid-Market, Most Implementable: Enterprise, and Fastest Implementation: Enterprise.

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10/16/2019

G2 Crowd Recognizes SurveyGizmo As A High Performer In Enterprise Feedback Management.

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
SurveyGizmo has been recognized as a high performer in Enterprise Feedback Management (EFM) according to the G2 Crowd Fall Grid Report.

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10/30/2017

Design And Launch SurveyGizmo Campaigns Directly From Fuel Cycle.

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
New partnership expedites the speed and efficiency with which brands can gather customer feedback and insights from online communities.

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10/3/2017

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