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Alchemer News and Press

Alchemer at a Glance

Alchemer (formerly SurveyGizmo) transforms customer feedback into operational gold to create customer-centric organizations. Alchemer provides a customer-experience platform and pre-packaged solutions that enable businesses to collect and act on feedback to find, get, and keep more customers and employees. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.

Media Contact | Sherri Walkenhorst | 801.373.7888

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In the News

CMS Wire
Why Most Companies Stink at Customer Feedback

By Phil Britt
The majority of companies are ineffective at working customer feedback into corporate decisions, according to a recent Forrester report on the effectiveness of CX and VoC programs.
Only 24% of respondents to the survey said customer feedback is effectively addressed.
Why is there such a disconnect? And what can brands do to address it?
“VoC and CX programs are broken because they’re not well designed to respond to the customer feedback they collect,” said David Roberts, CEO of Alchemer, which sponsored the Forrester report.

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05/11/2021

Yahoo! Finance
New Alchemer Study Finds the Vast Majority of CX and VoC Programs Fail to Respond to Customer Feedback

Survey of Customer Insights and CX Strategy Leaders Reveals That Despite Major CX Investments Only 24% Believe Customer Feedback is Effectively Addressed
Alchemer, formerly SurveyGizmo, today announced the results of a new study conducted by Forrester Consulting to determine the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs. The study, Smoke and Mirrors: Why Customer Experience Programs Miss Their Mark, surveyed 305 respondents with decision-making responsibility for their organization’s customer insights and/or CX strategy.

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05/04/2021

Customer Think logo
Are Customers Culturally Part of Your Business?

By Ryan Tamminga
Most companies would agree that customers are the lifeblood of their organization. The customer archetype has gone through several iterations in its shift in the modern digital business world. Shouldn’t how we interact with customers shift with the changes in their needs and values? In a world where customers have more options than ever before, it’s critical to meet them where they are to ensure the success of the company.
Becoming customer centric requires a transition on two fronts: A cultural shift as well as an operational transition.

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04/10/2021

Loyalty 360
Why Loyalty and Retention are Not Synonyms

By Jeannie Zaemes, Director of Growth Marketing at Alchemer
There is a reasonable amount of confusion about loyalty and retention, but the two are not the same. Loyalty is personal and emotional for your customer, while retention is how your company measures its ability to retain customers over time. One is external to your business; the other is internal. What’s the big difference?

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03/17/2021

Digitalization World
Three strategies to create a customer centric culture and build a loyal customer base

By Ryan Tamminga, VP of Customer Success at Alchemer
Customer-centric organizations that deliver superior customer experiences have one important success factor in common, they have loyal customers. These brands recognize that a world class customer experience strategy creates loyalty within their customer base, which in turn leads to growth and success. The best of the best brands empower their frontline leaders to impact the customer experience at the individual customer level.

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03/15/2021

logo-MarketingProfs
Five Steps to Becoming a More Customer-Centric Company

By Chris Benham, CMO at Alchemer
Every organization collects customer feedback, and in doing so creates an expectation with the customer that something will be done with that feedback.
However, most customer feedback goes straight into a company’s analytics and reporting software after it’s collected.
If the feedback is used at all, it’s often by an analyst who aggregates the data and pulls it into a graph in a report, which results in marketers’ leafing through reports filled with pages of graphs and percentages. And although such information is useful on a broad scale, the actual voice of the customer will have been lost in translation.

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03/10/2021

Sales & Marketing Management logo
Customer-Centric Selling–Understanding and Embracing the Heart of Your Customers

By Mary Beth Addison, SVP of Sales at Alchemer
During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. As we move deeper into 2021, we can all see that “a return to normal” is probably not on the horizon, so we need to define and strategize on our new normal for growth and loyalty.

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03/08/2021

Yahoo! Finance
Alchemer Empowers Sales Teams to Deliver Customer-Centric Selling Throughout the Customer Journey

The Customer Engagement for Sales Solution Creates Hyper-Personalized, Superior Customer Relationships that Immediately Impact Sales Results
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has launched Customer Engagement for Sales, an integrated software solution that empowers sales teams to create a customer-centric selling model, integrating the voice of prospects and customers into hyper-personalized messaging for key interactions.

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03/02/2021

contact-center pipeline logo
Changes in Customer Experience: What Does 2021 Hold?

By Ryan Tamminga, VP of Customer Success at Alchemer
Individual personalized experiences with empowered CSRs will drive loyalty and business success.
Meaningful customer experiences are more important than ever. With fewer interactions happening in person, businesses need to work even harder to keep their customers at the heart of their business. Being laser-focused on customer-centricity will help your business to stand out from, or beat, the competition while building a loyal and engaged customer base.

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03/01/2021

Programmable Web logo
7 APIs for Surveys

Have you been asked to take a survey lately? Your answer is likely, yes. A business or organization may want to survey people to conduct broad market research, drill down specifics about a customer, or spot trends. And in recent years, a Digital Transformation has changed the way surveys are conducted.
A Surveys API is an Application Programming Interface that enables developers to programmatically interact with survey data, or insert survey services into their own applications.

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02/28/2021

Customer Think logo
Are You Listening for Customer Experience Signals?

By Vanessa Bagnato, Director of Enterprise Solutions for Alchemer
Without capturing customer feedback, a business will find it difficult to adapt to changing customer needs or be a truly customer-centric company. While that may seem pretty straightforward, there’s more to this concept than you might think.

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02/23/2021

Thrive Global Logo
Ryan Tamminga of ‘Alchemer’: “Build a personalized experience”

By Tyler Gallagher, CEO and Founder of Regal Assets
Build a personalized experience: Use digital tools to build a personalized experience for your customers throughout their online buying journey.
This is also a key driver for turning them into repeat and long-term loyal customers. As part of my series about the five things a business should do to create a Wow! customer experience

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02/17/2021

Alchemer Hires Head of Sales

Customer experience (CX) and DIY survey firm Alchemer, formerly known as SurveyGizmo, has appointed former SAP exec Mary Beth Addison as SVP of Sales.
The company, which changed its name last autumn, and has recently announced a partnership with UK-based Voxpopme adding video feedback to its offer, offers a customer experience platform and pre-packaged solutions for customer and employee feedback, then integrates this directly into the client’s systems and applications.

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02/08/2021

Yahoo! Finance
Alchemer (formerly SurveyGizmo) Adds Former SAP Executive to Senior Management Team

New SVP of Sales Brings Decades of Customer-Centric Expertise to Alchemer
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today the hiring of Mary Beth Addison as Senior Vice President of Sales. Addison previously held executive positions at SuccessFactors, SAP, and Visier and was recently Vice President of Global Sales at Evolv.

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02/04/2021

5 Tips To Achieve Customer-Centric Marketing in 2021

By Chris Benham, CMO, Alchemer,
2021 brings marketers new opportunities. A customer-centric approach is the right strategy for organizations wanting to build loyalty, revenue, and retention effectively. The tips below by Chris Benham, CMO, Alchemer, provide marketers with initiatives that will enable them to transform their organizations.

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02/03/2021

How to Boost Customer Focus: 3 Steps

IT leaders need to make customer feedback accessible and transparent, for starters
By Dave Barr, CTO, Alchemer
The global pandemic has fundamentally changed the way customers engage with businesses. More than ever, they’re engaging digitally – even traditional brick-and-mortar retail businesses are increasingly relying on technology to connect with, sell to, and support their customers.

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01/28/2021

Yahoo! Finance
Alchemer Recognized in the First Gartner Magic Quadrant for Voice of the Customer

Selection was based on Alchemer’s completeness of vision and ability to execute
Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology, announced today that it has been named in the first Gartner Magic Quadrant for Voice of the Customer.

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01/14/2021

3 Steps Customer-Centric Organizations Take to Create Loyal Customers

By Chris Benham, Alchemer CMO
I’ve been fortunate to visit all the Disney theme parks around the world, and I can personally attest to the consistency of their customer-centric approach. They want their customers to be happy. It’s their claim – “Welcome to the happiest place on earth” – and they work hard to deliver on that promise.

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01/13/2021

HR.com
How To Embrace The Shifts That Occur As We Return To A New Normal Workplace

By David Roberts , CEO, Alchemer
2020 has been an amazing and challenging year for employers and employees. Some people have lost their jobs and others have struggled to balance their personal and professional responsibilities. Technology has allowed us to continue to work effectively (e.g., through Zoom, Slack, Teams, etc.), but there is most definitely something missing.

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01/09/2021

Authority Magazine
Ryan Tamminga of ‘Alchemer’: 5 Ways To Create a Wow! Customer Experience

Build a personalized experience: Use digital tools to build a personalized experience for your customers throughout their online buying journey. This is also a key driver for turning them into repeat and long-term loyal customers.

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01/05/2021

NetworkComputing logo
Get Your Technology Teams Thinking Like the Customer

By David Roberts
CIOs must bring customer metrics into their technology teams and wire the voice of the customer into the business processes that they design and automate.

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12/17/2020

Destination CRM logo
How to Build a Customer-Centric Culture

By David Roberts , CEO, Alchemer
Today, focusing on the customer is imperative. Business is dynamic, and COVID-19 has pushed us to an increasingly digital experience. Customers can easily move across their buying options.

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12/08/2020

Tools to Help Import/Export Businesses Communicate with Customers

You know how to start an import/export business, but do you know how to get inside the minds of your customers? If you want to get a better idea of what your customers are thinking, then Alchemer can help you.

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11/05/2020

CMS Wire
What Is Voice of the Customer and What Does it Mean for Customer Experience?

Ryan Tamminga, VP of customer success at Alchemer, was quoted in this story.
Voice of Customer (VoC) programs have been shown to improve the customer journey when brands use VoC metrics to obtain actionable insights, but only when those insights are used to make positive changes to a product, service, or business. Yet many leaders do not understand the benefits of a VoC program, what it entails, and how it can be used.

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10/15/2020

Yahoo News logo
SurveyGizmo Announces Corporate Name Change to Alchemer to Reflect Focus on Creating Customer-Centric Organizations

Alchemer transforms customer feedback into actionable gold
SurveyGizmo – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has changed its company name to Alchemer. The new name change better reflects the company’s mission in helping businesses transform into customer-centric organizations.

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10/13/2020

Destination CRM logo
SurveyGizmo Rebrands As Alchemer

SurveyGizmo, a provider of customer experience (CX) and voice-of-the-customer (VOC) technology, has changed its company name to Alchemer to better reflect the company’s mission of helping businesses transform into customer-centric organizations.
“SurveyGizmo served us well. It was fun and whimsical. It communicated clearly that we provide survey software and that our software is approachable and easy to use,” said David Roberts, CEO of Alchemer, in a statement. “Today, our customers count on us for mission-critical insights and business operations, and our new name sends that message to the market.”

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10/13/2020

Search & Performance Marketing Daily logo
SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform

SurveyGizmo rebranded to Alchemer on Tuesday. The company, which began more than a decade ago collecting data from clients’ customers to understand their needs, now supports about 15,000 clients — many of them Fortune 500 companies.
The name change reflects the company’s mission to help businesses transform into customer-centric organizations, according to CEO David Roberts.

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10/13/2020

BizWest logo
SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software rm, is now known as Alchemer.
The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics rm to an enterprise-focused, customer-centric rm with a wider array of services.

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10/13/2020

After a decade in business, Colorado’s SurveyGizmo rebrands

After more than a decade in business and with customers across the Fortune 500 list, Colorado-based SurveyGizmo is rebranding.
CEO David Roberts said the old name served the company well at the start, easily communicating its product in a way that was fun and whimsical. But, as SurveyGizmo grew, its name became a hinderance.

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10/13/2020

NewsBreak Logo
SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software firm, is now known as Alchemer. The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics firm to an enterprise-focused, customer-centric firm with a wider array of services.

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10/13/2020

Daily Camera logo
SurveyGizmo rebrands as Alchemer

LOUISVILLE — SurveyGizmo LLC, a Boulder-founded consumer-feedback collection and integration software rm, is now known as Alchemer.
The rebranding, which went into effect this month, is meant to reflect the firm’s evolution from a survey analytics rm to an enterprise-focused, customer-centric rm with a wider array of services.

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10/13/2020

OA Online logo
SurveyGizmo Announces Corporate Name Change to Alchemer to Reflect Focus on Creating Customer-Centric Organizations

SurveyGizmo – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has changed its company name to Alchemer. The new name change better reflects the company’s mission in helping businesses transform into customer-centric organizations.

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10/13/2020

SurveyGizmo wins Expert’s Choice on FinancesOnline

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo is a flexible platform that enables more efficient data collection and analysis for businesses. The platform offers a variety of pre-configured surveys, workflows, and feedback collection tools that can help teams get the information needed from internal and external sources. In addition to the standard product offering, SurveyGizmo offers preconfigured solutions.

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9/11/2020

This Boulder tech company’s key to Covid-19 survival: Staying ‘mission-critical’ for its customers

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Boulder-based SurveyGizmo was in the middle of exploring a rebrand when the coronavirus pandemic put everything on pause.
“We’re much more than surveys and much more than a gizmo,” CEO David Roberts told Denver Business Journal.

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5/13/2020

SurveyGizmo is an advanced data collection software, with support for survey logic and data export to R and SPSS.

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo is one of the most powerful survey design platforms available. The software has a very advanced suite of survey logic tools, which can be further customized with Javascript code. The question types available in SurveyGizmo are nearly unrivaled, while its data analytics capabilities allow this software to work seamlessly with R and SPSS.

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5/15/2020

Authority Magazine
Inspirational Women in STEM and Tech: “It is a myth that women in STEM are robots or have little to no personality” with Desiree Robinson of SurveyGizmo

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Authority Magazine interviewed SurveyGizmo Director of Information Security and Compliance, Desiree Robinson about the myths surrounding women in STEM. “I’ve been fortunate to meet so many different types of women in my field — we definitely don’t have a stereotype…”

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2/21/2020

8 HR technology trends CHROs should investigate in 2020

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
No list of current CHRO trends would be valid without mentioning workforce experience tools. Tools such as Qualtrics or SurveyGizmo represent the types of technologies that can help you gather feedback…

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2/14/2020

Customer Feedback Will Be More Actionable and Better Managed in 2020

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
Chris Benham, SurveyGizmo CMO was asked what he sees as changes for 2020 to the management of customer experience data in order to drive individualized action and data governance.

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2/7/2020

SurveyGizmo Launches Activated NPS

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo launched Activated NPS to help companies collect and respond to Net Promoter Score (NPS) feedback immediately and directly.

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1/30/2020

SurveyGizmo Launches a Net Promoter Score Tool

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo launched Activated NPS, which integrates directly with companies’ CRMs to create a closed-loop product solution.

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1/29/2020

SurveyGizmo Debuts NPS Feedback Solution

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The new Activated NPS Solution provides a suite of pre-configured survey questions, integrations, and reports through which customers can set up, manage and monitor their company’s response to customer feedback.

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1/29/2020

CEO Series: Interview with David Roberts, CEO of SurveyGizmo

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
An interview with David Roberts, the CEO of SurveyGizmo on the challenges of scaling a SaaS platform, the evolving role of CX in organizational strategy and success, and the future of data privacy.

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1/28/2020

Democratized Software: Empowering the Business

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
We are witnessing the next wave of software; one that democratizes its use and allows all parts of a business to participate in making it work.

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1/24/2020

Democratized Software: Empowering the Business

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
We sat down with Desiree Robinson, Governance, Risk, and Compliance Manager at SurveyGizmo, to discuss the importance of data governance, what organizations can do to ensure employee information is protected and how to motivate everyone to take an active role in data security.

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1/24/2020

The Rise Of Democratized Software

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The rise of democratized software is dramatically affecting both the performance and security of enterprises of all sizes. It’s no coincidence this rise coincides with the advances of the millennial generation in these same organizations.

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12/4/2019

PlaceSpeak And SurveyGizmo To Launch Partnership

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
SurveyGizmo and PlaceSpeak announce their partnership which will support organizations in making informed decisions, and empower citizens to make a meaningful impact on their communities.

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9/15/17

How To Incorporate Charisma Into Your Business Communication Strategy

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
The Huffington Post calls out SurveyGizmo as their suggested tool to collect employee feedback and help make your employees feel heard.

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8/27/2017

The 50 Best Cloud Services For SMB

(SurveyGizmo is now Alchemer. This article was written before the name changed.)
PC Magazine mentions SurveyGizmo as their Editor’s Choice for best online survey tool.

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8/10/2017

Media Contact
Sherri Walkenhorst | 1-801-373-7888 | email

Press Releases

New Study Finds the Vast Majority of CX and VoC Programs Fail to Respond to Customer Feedback
Survey of Customer Insights and CX Strategy Leaders Reveals That Despite Major CX Investments Only 24% Believe Customer Feedback is Effectively Addressed

LOUISVILLE, COLORADO, May 4, 2021 – Alchemer, formerly SurveyGizmo, today announced the results of a new study conducted by Forrester Consulting to determine the effectiveness of Customer Experience (CX) and Voice of the Customer (VoC) programs.  The study, Smoke and Mirrors: Why Customer Experience Programs Miss Their Mark, surveyed 305 respondents with decision-making responsibility for their organization’s customer insights and/or CX strategy.

GO TO ARTICLE

05/04/2021

Alchemer Empowers Sales Teams to Deliver Customer-Centric Selling Throughout the Customer Journey
The Customer Engagement for Sales Solution Creates Hyper-Personalized, Superior Customer Relationships that Immediately Impact Sales Results

LOUISVILLE, COLORADO, March 2, 2021 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has launched Customer Engagement for Sales, an integrated software solution that empowers sales teams to create a customer-centric selling model, integrating the voice of prospects and customers into hyper-personalized messaging for key interactions.

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03/02/2021

Alchemer Adds Former SAP Executive to Senior Management Team
New SVP of Sales Brings Decades of Customer-Centric Expertise to Alchemer

LOUISVILLE, COLORADO, February 4, 2021 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today the hiring of Mary Beth Addison as Senior Vice President of Sales. Addison previously held executive positions at SuccessFactors, SAP, and Visier and was recently Vice President of Global Sales at Evolv.

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02/04/2021

Alchemer Recognized in the First Gartner Magic Quadrant for Voice of the Customer
Selection was based on Alchemer’s completeness of vision and ability to execute

LOUISVILLE, COLORADO, January 13, 2021 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology announced today that it has been named in the first Gartner Magic Quadrant for Voice of the Customer.

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01/13/2021

Alchemer Earns ISO 27001 Certification
Alchemer drives customer-centric transformation while safeguarding customer data

LOUISVILLE, COLORADO, DECEMBER 15, 2020 — Alchemer, one of the world’s leading customer experience (CX) and voice-of-the-customer (VoC) platform providers, today announced that it has earned ISO 27001 certification from NSF International.

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12/15/2020

Alchemer Partners with Voxpopme to Enrich Customer Feedback with Video

LOUISVILLE, COLORADO, DECEMBER 2, 2020 — Alchemer, one of the world’s leading customer experience (CX) and voice-of-the-customer (VoC) platform providers, today announced a partnership with video survey software specialists, Voxpopme. The partnership enables Alchemer customers to capture customer-recorded video feedback to help transform their businesses into customer-centric organizations.

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12/2/2020

Alchemer Surpasses Qualtrics as “Expert’s Choice”; Awarded 11th Consecutive “Most Implementable Enterprise Solution” Award

Alchemer (formerly SurveyGizmo) also earns “Highest User Adoption” and “Best Results” awards
LOUISVILLE, COLORADO, OCTOBER 21, 2020 – Alchemer – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it was awarded the 2020 “Expert’s Choice” award by FinancesOnline, surpassing last year’s winner, Qualtrics. FinancesOnline, a leading research platform for SaaS/B2B software with more than 2.5 million monthly readers, also awarded Alchemer their “Supreme Software” and “Great User Experience” awards for 2020.

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10/21/2020

SurveyGizmo Announces Corporate Name Change to Alchemer to Reflect Focus on Creating Customer-Centric Organizations

Alchemer transforms customer feedback into actionable gold
LOUISVILLE, COLORADO, OCTOBER 13, 2020
SurveyGizmo – a global leader in customer experience (CX) and voice-of-the-customer (VOC) technology – announced today that it has changed its company name to Alchemer. The new name change better reflects the company’s mission in helping businesses transform into customer-centric organizations.

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10/13/2020

SurveyGizmo Launches Enterprise Service Model

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
SurveyGizmo launched its new Enterprise Service Model. The model features a European Support Center, expanded telephone support, and an integrated learning platform that helps customers leverage the many features of the Alchemer Voice-of-the Customer platform..

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09/15/2020

SurveyGizmo Launches Activated NPS Solution

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
SurveyGizmo launched its Activated NPS Solution today, making it easy to respond to Net Promoter Score (NPS) feedback immediately and directly to drive higher customer engagement. The solution gives companies what they need to collect and act on feedback to close the loop with customers.

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01/29/2020

G2 Crowd Crowns SurveyGizmo an Industry Leader.

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
The G2 Crowd announced its Fall 2019 results, and SurveyGizmo won a total of six badges — Overall Leader, Small Business Leader, High Performer: Enterprise, High Performer: Mid-Market, Most Implementable: Enterprise, and Fastest Implementation: Enterprise.

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10/16/2019

G2 Crowd Recognizes SurveyGizmo As A High Performer In Enterprise Feedback Management.

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
SurveyGizmo has been recognized as a high performer in Enterprise Feedback Management (EFM) according to the G2 Crowd Fall Grid Report.

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10/30/2017

Design And Launch SurveyGizmo Campaigns Directly From Fuel Cycle.

(SurveyGizmo is now Alchemer. This press release was created before the name changed.)
New partnership expedites the speed and efficiency with which brands can gather customer feedback and insights from online communities.

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10/3/2017

Media Contact
Sherri Walkenhorst | 1-801-373-7888 | email