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Mobile Marketing

A balance of stones on a wooden plank against a sea backdrop with the text: BUILD vs BUY: Evaluating Third-Party Mobile SDKs. Apptentive logo at the bottom labels them as the sponsor.
  • Alchemer Mobile, Mobile Marketing
Build vs. Buy: Evaluating Third-Party Mobile SDKs
Illustration of a Mobile App Marketing Funnel. Stages: Exposure/Discovery, Consideration, Conversion, Customer Relationship, Retention. Each stage includes strategies like organic and paid channels, trust signals, customer engagement, and retention.
  • Alchemer Mobile, Mobile Marketing
The Mobile App Marketing Funnel
  • 12 min
Graph depicting app install ad performance over months. Red area represents Cost Per Install (CPI), and beige area signifies Average Revenue Per User (ARPU). Positive Return on Ad Spend (ROAS) occurs when ARPU exceeds CPI; negative when ARPU is lower.
  • Alchemer Mobile, Mobile Marketing
Return on Ad Spend: A New Metric For 2016’s Mobile Ecosystem
  • 7 min
A white skull above two crossed swords on a black background, perfectly capturing the essence of a classic pirate flag.
  • Alchemer Mobile, Mobile Marketing
App Marketing Metrics for Pirates: Commandeering the Purchase Funnel
Close-up of a persons hand holding a smartphone displaying a survey. The survey asks if the Travel Keeper app met expectations, with options for Below, Met, and Above Expectations. The Apptentive logo appears in the bottom left.
  • Alchemer Mobile, Mobile Marketing, Product Management, Targeting & Remarketing
Pull, Don’t Push: 5 Steps for Personalized App Marketing
Person holding a smartphone in one hand and a carton of eggs labeled 6 free range eggs in the other. The smartphone displays a shopping or coupon app. The person has red nail polish and is wearing a silver watch.
  • Alchemer Mobile, Mobile Marketing, Product Management
Brick and Mobile: A Shift in Retail Commerce & Engagement
The image shows a book titled The Mobile Shopper is Here, highlighting that 88% of survey respondents use retail mobile apps. It is published by Apptentive, 2015 edition. The cover features a blurred background with a hands holding a phone.
  • Alchemer Mobile, Mobile Marketing, Product Management
The Mobile Shopper Is Here: New Survey Finds 88% of Respondents Use Retail Mobile Apps
A smartphone with various app icons emerging from the screen, including a red bird, a cow with a UFO, and other colorful graphics, suggesting dynamic app interactions.
  • Alchemer Mobile, Guest Post, Mobile Marketing
6 Ways to Market Your Mobile Game
Red image with two hands displaying thumbs up and down. The text DID YOU VALIDATE? is in the center. Background features sketches and diagrams related to business and networking concepts.
  • Alchemer Mobile, Guest Post, Mobile Marketing
Validation: Check Yourself Before You Wreck Yourself
  • 8 min
A smartphone screen displaying a social media news feed. The main section features an ad for a game called Tiny Village with colorful dinosaur graphics and a button to Install Now. The ad promotes building a prehistoric village.
  • Alchemer Mobile, Guest Post, Mobile Marketing
5 Pillars of a Successful Facebook App Install Ad Campaign
  • 11 min
Smartphone screen showing a survey pop-up titled What should we build? It asks users to select up to 2 qualities most important for an app: Speed, Easy to use, Reliability, and Works offline. Each option has a checkbox. Powered by Apptentive.
  • Alchemer Mobile, Mobile Marketing, Product Management
Rethinking the Mobile Surveys vs. Web Surveys Debate
  • 11 min
Text App Discovery over a background filled with various app icons displayed in grid format.
  • Alchemer Mobile, Guest Post, Mobile Marketing
Reasons and Solutions for a Broken App Discovery
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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