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Mobile Marketing

Apptentive logo at the top left with text on the right saying, How to Manage Your Brands Reputation through Mobile Channels. Background features angular red and dark blue shapes at the bottom.
  • Alchemer Mobile, Brand & Reputation Management, Mobile Marketing
How to Manage Brand Reputation on Mobile Channels
  • 23 min
Illustration of six diverse avatars in colorful overlapping circles, representing various genders and ethnicities. The background includes small decorative dots in green, blue, and red.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
Voice of the Customer Technology Buying: Turn Fear Into Power
Red icons on a white background show a flowchart with a person, organizational chart, documents with a profile, folders, and gears, indicating a process related to management or human resources. Dotted circular arrow surrounds the elements.
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing, Product Management
How Customer Emotion Impacts Customer Sentiment
  • 6 min
A smartphone screen displaying the DD Perks app with points and an offer for $1 off a dozen donuts. In the background, the exterior of a Dunkin Donuts store is visible.
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
Strategies to Help Food and Drink Brands Improve Customer Engagement
Text on an overlapping layered background reads: “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”—Annette Franz.
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
The Best Customer Experience Quotes
Illustration of hands on a laptop surrounded by graphs, charts, a magnifying glass, and smartphones displaying apps. A chat bubble with a heart, and a pair of glasses are also visible on the blue background.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
How to Improve App Ratings and Reviews
A person holds a smartphone displaying a rewards app. The screen shows user details, a progress bar for rewards, and account options. The app has a dark background with white text, and the phone is held in the persons left hand.
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs
  • 7 min
A drive-thru worker hands a Chick-fil-A bag and drink to a customer in a car. The transaction occurs through a window in a brick wall. A menu sign is partially visible on the right side.
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
Three QSR Brands with Innovative Mobile Ordering Ecosystems
  • 3 min
A smartphone displays a digital wallet app with various colored credit cards, including red, gold, blue, and green, hovering around it. The background features a dynamic, futuristic design with light streaks.
  • Alchemer Mobile, Mobile Marketing, Product Management
2019 Benchmarks for Finance Apps
  • 6 min
A graphic featuring various icons within circles, such as glasses, shopping carts, and dollar bills, repeated in different colors. Text in the center reads, 2019 Mobile Benchmarks, by App Category.
  • Alchemer Mobile, Mobile Marketing, Product Management
2019 Mobile Benchmarks, by App Category
  • 3 min
A bar graph shows Average Interaction Rate and Average Response Rate from 2016 to 2018. Interaction rate increases yearly, with 2018 highest. Response rate rises from 2016 to 2017, then drops slightly in 2018. Apptentive Benchmark is at the top.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
Mobile Customer Response Rates Grew by 20% Last Year: New Data from our 2018 Benchmark Report
  • 4 min
Illustration of a person with a heart-shaped backpack sitting beside a winding path. Signs along the path read Love, Rekindle, Heartbreak, and Crush, with mountains in the background. Text above the path says Customer Journey Experience.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
To Gauge CX, Measure Your Customers’ Journey Experience
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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