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Mobile Marketing

Illustration of five hands holding smartphones. Each screen displays a unique image: a globe, magnifying glass with a graph, blank screen, gears, and a lightbulb. The background is blue, and the hands display diverse skin tones with colorful sleeves.
  • Alchemer Mobile, Mobile Marketing
6 Essential Mobile App Marketing Metrics
A person wearing glasses and a red plaid jacket uses a smartphone. They have a dark blue face mask and are standing in a shadowed area, with light highlighting part of their face and clothing.
  • Alchemer Mobile, Loyalty & Retention, Mobile Marketing, Targeting & Remarketing
The Role of App Marketing in Digital Transformation
Google Play logo featuring a triangular play button in blue, green, yellow, and red with the words Google Play below. The logo is centered on a white background with a thin border that blends from green to red.
  • Alchemer Mobile, Brand & Reputation Management, Mobile Marketing, Product Management, Ratings & Reviews
Google Play In-app Ratings and Reviews API Changes: What’s New and How to Adapt Your Strategy
  • 5 min
A man wearing a gray hoodie, black mask, and black pants sits on a curved wooden bench while looking at a smartphone. A black bag is next to them, and the ground is paved with large gray tiles.
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing
Customer Emotion is the Heart of a Successful Post-pandemic Digital Transformation Plan
Infographic showing stages of customer engagement: About to Churn with reduce revenue, Neutral with maintain revenue, Happy with grow revenue, and Superfan with supercharge revenue. Includes illustrative icons and graphics of people using phones.
  • Alchemer Mobile, Loyalty & Retention, Mobile Marketing
How To Calculate Customer Churn Rate
Young person with short hair relaxes on a couch, smiling while looking at a smartphone. Theyre wearing a long-sleeved, peach-colored top. Blinds partially cover the window behind them, and a green plant adds to the cozy setting.
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
Visualizing COVID-19’s Impact on Daily App Usage (DAU)
Bar graph titled Average Interaction Rate showing rates from 2016 to 2019. 2016: ~11%, 2017: ~23%, 2018: ~23%, 2019: ~23%. Each year after 2016 shows steady interaction rates around 23%.
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management
Average Interaction and Response Rates for In-app Mobile Communication
Infographic showing distribution of star ratings. iOS 2019: 73% 5-star, 13% 4-star, 8% 3-star, 2% 2-star, 4% 1-star. Android 2018: 62% 5-star, 14% 4-star, 16% 3-star, 4% 2-star, 4% 1-star.
  • Alchemer Mobile, Mobile Marketing, Product Management
Mobile App Ratings and Reviews: 2020 Benchmarks
A woman with red lipstick looks intently at her smartphone. She has her hair tied back and is wearing a striped shirt. The background features abstract blue and teal shapes.
  • Alchemer Mobile, Customer Experience, Mobile Marketing
To Connect with Digital Customers, Brands Must Listen First
A person in a blue polka dot shirt is sitting at a table, smiling while looking at a smartphone. Behind them is a wall with an abstract design. The setting appears to be a modern, brightly lit room.
  • Alchemer Mobile, Mobile Marketing, Product Management, Product Roadmap
Tips for a Successful Mobile App Launch
A smartphone displays a feedback survey pop-up with blurred text, showing options for No and Yes. Behind it, a screen shows a chart with a circular graph and star ratings.
  • Alchemer Mobile, Brand & Reputation Management, Customer Experience, Mobile Marketing, Product Management, Ratings & Reviews, Targeting & Remarketing
Mobile App Ratings Reflect Your Customer Relationships – Here’s How to Improve Them
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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