Customer Experience

Text on an overlapping layered background reads: “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”—Annette Franz.
A person holds a smartphone displaying a rewards app. The screen shows user details, a progress bar for rewards, and account options. The app has a dark background with white text, and the phone is held in the persons left hand.
A drive-thru worker hands a Chick-fil-A bag and drink to a customer in a car. The transaction occurs through a window in a brick wall. A menu sign is partially visible on the right side.
A bar graph shows Average Interaction Rate and Average Response Rate from 2016 to 2018. Interaction rate increases yearly, with 2018 highest. Response rate rises from 2016 to 2017, then drops slightly in 2018. Apptentive Benchmark is at the top.
Illustration of a person with a heart-shaped backpack sitting beside a winding path. Signs along the path read Love, Rekindle, Heartbreak, and Crush, with mountains in the background. Text above the path says Customer Journey Experience.
Illustration of a hand holding a smartphone displaying various colorful charts and graphs. Surrounding the phone are icons of a magnifying glass, light bulb, play button, bar graphs, a gift box, and a speech bubble, all set against a blue background.
Panel discussion promotional image featuring five speakers: Katie van Zyl, Ashley Etwein, Christopher An-Traumer Dumjovic, Dan McCone, and Christy Culp. The topic is Giving Customers a Seat at the Table to Create a CX Strategy That Stands Out.
A person holds a smartphone displaying a food app with images of desserts and a coffee cup. The screen shows categories like Featured and details under each image. The persons hands frame the device.
Illustration of six people with speech bubbles above their heads in various colors. The bubbles have star ratings ranging from one to five stars, indicating different levels of feedback or reviews.
A red infographic titled Apptentive Benchmark showing bar charts for average volume of reviews and star ratings per app for iOS and Android in 2016 and 2017. All metrics increased from 2016 to 2017.
Three green app screens: 1) Person on laptop with text Do your best work. 2) Person with mobile icons and text Take notes and find them on any device. 3) People working together with text Work together and get the job done. Each has a Get Started button.
Graph titled Silent Majority with a red bell curve. The x-axis shows engagement from less engaged to more engaged. The y-axis represents number of customers. Left: 1-time users. Right: Repeat users, 5-star reviews. Central area labeled Apptentive.
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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