Customer Experience

Cover of a report titled Media Apps: 2020 Engagement Benchmarks by Apptentive. A tablet displaying app icons rests on a keyboard, suggesting a focus on digital media.
A woman with red lipstick looks intently at her smartphone. She has her hair tied back and is wearing a striped shirt. The background features abstract blue and teal shapes.
Image of a customer survey form with a red header. It asks, How likely are you to recommend? with a scale from 0 (not likely) to 10 (extremely likely). Below is a text box for explaining the chosen score. Background has blue and red dotted patterns.
A smartphone displays a feedback survey pop-up with blurred text, showing options for No and Yes. Behind it, a screen shows a chart with a circular graph and star ratings.
A person wearing a checkered shirt speaks into a microphone in front of a group of seated people at a long table. The setting appears to be an outdoor patio with string lights overhead. The audience is listening attentively.
Illustration of six diverse avatars in colorful overlapping circles, representing various genders and ethnicities. The background includes small decorative dots in green, blue, and red.
Red icons on a white background show a flowchart with a person, organizational chart, documents with a profile, folders, and gears, indicating a process related to management or human resources. Dotted circular arrow surrounds the elements.
A smartphone screen displaying the DD Perks app with points and an offer for $1 off a dozen donuts. In the background, the exterior of a Dunkin Donuts store is visible.
Text on an overlapping layered background reads: “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”—Annette Franz.
A person holds a smartphone displaying a rewards app. The screen shows user details, a progress bar for rewards, and account options. The app has a dark background with white text, and the phone is held in the persons left hand.
Start making smarter decisions
A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

Subscribe to our Blog