- Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Digital Transformation, Loyalty & Retention, Mobile Marketing, NPS & CSAT, Product Management, Product Roadmap
What is the Voice of the Customer (VOC)?
When brands listen to and act on the voice of the customer (often referred to...
- Alchemer Mobile, Mobile Marketing
Happy Valentine’s Day from Team Alchemer Mobile (formerly Apptentive)
“Deliver Customer Love” is a core value at Alchemer Mobile (formerly Apptentive), and Valentine’s Day...
- Alchemer Mobile, Mobile Marketing, Product Management
30 Steps to Mobile App Launch
Unfortunately, “If you build it, they will come” does not hold true when it comes...
- Alchemer Mobile, Customer Emotion & Sentiment, Customer Stories, Loyalty & Retention, Product Roadmap, Targeting & Remarketing
Q&A: Key Lessons from Pilot’s Mobile Experience & Loyalty Program
As an essential business that remained critical during the COVID-19 pandemic, Pilot Flying J relied...
- Alchemer Mobile, Brand & Reputation Management, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing
15 of the Best Customer Trust Quotes
Customer trust is everything and brand dependability is more important than ever, especially during unpredictable...
- Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
Everything You Need to Know About the Apple App Store Connect Holiday Shutdown
‘Tis the season for the 2020 App Store Connect holiday shutdown. Every year, Apple implements...
- Alchemer Mobile, Mobile Marketing
6 Essential Mobile App Marketing Metrics
Almost everything in our digital world was questioned, if not flipped upside down, this past...
- Alchemer Mobile, Loyalty & Retention, Mobile Marketing, Targeting & Remarketing
The Role of App Marketing in Digital Transformation
As the weather gets colder and people brace for a potential second shutdown, mobile app...
- Alchemer Mobile, Loyalty & Retention
Customer Loyalty: How Mobile Has Transformed Loyal Customers
Mobile apps have completely changed the way rewards programs work to drive customer loyalty. They’re...
- Alchemer Mobile, Company News
The Time is Now: Find Your Voice and Use It
“Never forget that justice is what love looks like in public,” Cornel West, American philosopher...
- Alchemer Mobile, Brand & Reputation Management, Mobile Marketing, Product Management, Ratings & Reviews
Google Play In-app Ratings and Reviews API Changes: What’s New and How to Adapt Your Strategy
Google recently announced big changes to its Play Store in-app review API. The changes will...
- Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Product Management, Ratings & Reviews
Best Practices for Healthcare App Development and Telemedicine Apps
Healthcare is personal and often very emotional. We all know and understand this. However, when...
- Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing
Customer Emotion is the Heart of a Successful Post-pandemic Digital Transformation Plan
“Digital transformation” is the buzzword du jour – and for good reason. Globally, brands are...
- Alchemer Mobile, Customer Experience, Product Management
How to Create a Mobile Customer Journey Map
Customer funnels are a technique Marketing and Product teams have relied on for years, but...
- Alchemer Mobile, Customer Emotion & Sentiment, NPS & CSAT, Product Management
4 Ways to Measure Customer Emotion
As consumers, emotions drive us to make many of our decisions. When we experience emotion,...
- Alchemer Mobile, Loyalty & Retention, Mobile Marketing
How To Calculate Customer Churn Rate
Converting customers into fans is one of your greatest opportunities for reducing churn. Consumers have...
- Alchemer Mobile, Product Management
Lifestyle Apps: 2020 Mobile App Customer Engagement Benchmarks
Lifestyle mobile app downloads have seen a surge in the last few months due to...
- Alchemer Mobile, NPS & CSAT, Product Management, Product Roadmap
How to Create Better Mobile Surveys
Surveys enable companies to collect and analyze both qualitative and quantitative feedback. Mobile surveys are...
- Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management
Visualizing COVID-19’s Impact on Daily App Usage (DAU)
COVID-19 has undeniably impacted your app, industry, and competitors. In a matter of weeks, consumers...
- Alchemer Mobile, Product Management
Retail Apps: 2020 Mobile Customer Engagement Benchmarks
If you’re like me, your shopping habits have probably changed a bit (or a lot)...