Since our humble beginnings, we’ve been dedicated to building an extensive library of resources on mobile marketing, app development, and customer communication. 2015 saw this library double in size, with 130 new posts on the Being Alchemer Mobile (formerly Apptentive) blog, 16 new eBooks, seven new case studies, and an assortment of editorial columns and press coverage across the web.
As we prepare for a new year, we want to look back at some of 2015’s most popular content to really understand what our readers care most about: What issues comes top of mind, what pain points they experience, and how we can make their lives a little easier. We analyzed the year’s 25 most popular blog posts (by measure of unique page views) and found a few themes that kept popping up, chief among these being “mobile marketing,” “customer experience,” and “organic acquisition.” These themes and associated posts reveal a snapshot of 2015 in mobile and an indication of what 2016 has in store for us all.
We’re dedicated to delivering timely content and thought leadership needed to propel your app to success, and are continually re-assessing our the interests of our readers and the evolving state of the mobile industry. We want to keep the conversation open in 2016 to better understand what you want to see on the Alchemer Mobile (formerly Apptentive) blog, and look forward to building upon a legacy of educational, actionable content in the new year.
Read on to revisit 2015 in mobile with our most popular content from the past year, and let us know in the comments below what we should cover in 2016.
The 25 Most Popular Posts of 2015:
#25: Using MaxDiff to Find Out What Respondents REALLY Think
The MaxDiff question forces survey takers to choose the best and worst option from your list, so you know you’re getting real preferences from respondents.
Tags: Features, Survey Tips
#24: App Indexing: How to Index Your App on Google
To mesh traditional web search with mobile search, Google introduced app indexing. Read on to learn how to make it work for your app.
Tags: Mobile marketing, organic acquisition, trends & breaking news
#23: Creating Experiences that Sell In the Experience Economy
Explore how the experience economy shapes customer expectations and business success with rich, meaningful experiences.
Tags: customer experience, customer communication, engagement
#22: Mobile Customer Acquisition Costs: Which Price Is Right?
Do you know how to calculate mobile customer acquisition costs? Check out the KPIs you need to know to maximize the ROI of your mobile app ad spend.
Tags: Mobile marketing, paid acquisition, marketing metrics
#21: How to Select the Right App Marketing Tools
We sit down with Nikisha Reyes-Grange to get her thoughts on how app marketers should approach selecting the right app marketing tools.
Tags: App marketing tools
#20: Get More Responses By Posting Your Survey On Social Media
Posting your survey on social media is a great way to find additional respondents. Learn how to post your survey to the right social network so that you get the best response rate possible.
Tags: Mobile marketing, organic acquisition, social media, trends & breaking news
#19: Exploring Data-Drive Customer Science in the Context of Great Customer Experience
Discover how data-driven customer science enhances customer experience, driving loyalty and satisfaction through personalized strategies.
Tags: brand experience, customer feedback
#18: You Had Me At #SwipeRight: What Tinder Can Teach Us About App Engagement
Tinder, the app that’s taking the dating world by storm, has seen some staggering engagement numbers. Follow these tips to replicate Tinder’s success.
Tags: Mobile marketing, customer experience, engagement
#17: How Do App Ratings and Reviews Differ Between iOS and Android App Stores
App store ratings and reviews universally hold value, but the competitive landscapes for iOS and Android apps are vastly different.
Tags: Mobile games, app store optimization, trends & breaking news
#16: 6 Ways to Market Your Mobile Game
The promotion of the app is critical to get right, and can be incredibly difficult to nail down for many mobile game developers. Here are six tips to help.
Tags: Mobile marketing, mobile games, customer experience, retention, marketing metrics
#15: The Psychology of App Store Ratings & Reviews
Our latest infographic highlights how ratings and reviews impact brand perception, and what you can do to improve brand perception through the app stores.
Tags: Mobile marketing, organic acquisition, app store optimization, app store ratings, trends & breaking news, marketing metrics
#14: What Tinder Can Teach Us About App Engagement
The success of a mobile app can depend on how well it implements gestures into its UX. We sit down with Tinder to talk gesture best practices.
Tags: App development, customer experience, engagement
#13:Voice of the Customer (VoC) on Mobile
Discover why the Voice of the Customer on mobile is crucial. Learn how to enhance app success and customer satisfaction through VOC insights.
Tags: Alchemer Mobile, customer experience, trends & breaking news
#12: Rating Prompts Don’t Have to Suck
Poorly implemented rating prompts showed us how easily a mobile experience can be ruined. We believe that prompts and other messages don’t have to suck.
Tags: Mobile marketing, customer experience, customer communication, app store ratings, engagement
#11: 6 Ways to Market Your Mobile Game
Promotion is both critical to an app’s success and incredibly difficult to nail down for many app developers. Here are six tips to help.
Tags: Mobile marketing, organic acquisition, mobile games, customer communication, social media
#10: The Mobile Marketer’s Guide to App Store Ratings & Reviews
Check out our free guide for everything today’s mobile marketer needs to know about app store ratings, reviews, and rankings–and how to improve them!
Tags: Mobile marketing, organic acquisition, customer communication, app store optimization, app store ratings, marketing metrics
#9: Quick Tips for Marketing Your Mobile App in the App Store
Quick and simple tips for acquiring and retaining mobile customers for your iOS app.
Tags: Mobile marketing, organic acquisition, app store optimization, app store ratings
#8: 10 Inbound Marketing Tips for Mobile Apps
Use inbound marketing for your mobile apps to drive more installs and awareness. Learn tips from the experts in mobile customer experience.
Tags: Mobile marketing, organic acquisition, customer experience, app store optimization, app store ratings, social media
#7: 30 Customer Loyalty Quotes To Leave You Inspired
30 of our favorite customer loyalty quotes to inspire a culture of customer-centricity in the workplace this Customer Loyalty Month and beyond.
Tags: Mobile marketing, customer experience, customer communication
#6: Top 10 Tips to Giving Awesome Customer Service
10 straightforward and actionable rules to giving great customer service. Follow these 10 tips and you’ll have happier customers.
Tags: Mobile marketing, customer experience, engagement, retention
#5: The Data Behind Customer Acquisition & Retention for F2P Mobile Games |
Three data-backed tips for monetizing your mobile game: Drive acquisition, know your metrics, and boost retention by interacting with your players in app.
Tags: Mobile marketing, organic acquisition, paid acquisition, mobile games, retention, marketing metrics
#4: Outsmart the 2015 iTunes Connect Annual Holiday Shutdown
What is the App Store Holiday Shutdown, and what does it mean for you? We break down the myths and share tips for emerging as winners this holiday season.
Tags: Mobile marketing, organic acquisition, customer experience, app store optimization, app store ratings, trends & breaking news
#3: 5 Pillars of a Successful Facebook App Install Ad Campaign
Five things every mobile marketer needs to know to cut Facebook app install ad costs while driving mobile app loyalty and engagement.
Tags: Mobile marketing, paid acquisition, social media
#2: The Six Mobile Marketing Metrics That Matter Most
The days of measuring an app’s success by downloads and ratings are long behind us. Here are five smarter mobile marketing metrics to use instead.
Tags: Mobile marketing, paid acquisition, customer experience, customer communication, engagement, retention, trends & breaking news, marketing metrics
And what was the single most popular post of 2015?
…
#1: 15 Mobile App Development Trends To Look Out For In 2015
What did 2015 hold in store for mobile app developers? Have a look at the year’s 15 greatest mobile app development and monetization trends.
Tags: App development, trends & breaking news
Think we missed something? Let us know what your favorite pieces were from 2015–or what we should increase coverage of in 2016.
Thanks for being a part of our year, and thanks for Being Alchemer Mobile (formerly Apptentive)!