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Product Management

Red poster titled The 30 Step Guide to Mobile App Launch with a rocket taking off. Icons of mobile app elements surround the text. Brought to you by Apptentive is written at the bottom.
  • Alchemer Mobile, Mobile Marketing, Product Management
The 30 Step Guide to Mobile App Launch
  • 3 min
Bar chart titled Average Numbers of Reviews (in Thousands) shows categories: Lifestyle (~100K), Entertainment (~70K), Shopping (~50K), Food & Drink (~40K), and Productivity (~25K). Icons: sunglasses, popcorn, shopping cart, drink, and gear. Apptentive logo below.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
The Average Mobile Apps’ Ratings and Reviews, by Category
  • 7 min
Illustration of a person labeled PM with hands on hips and various icons overhead, including a graph, speech bubbles, lightbulb, gears, and a target. A winding path leads through a stylized landscape with buildings and a tree.
  • Alchemer Mobile, Product Management
21 Best Mobile Product Management Resources
Infographic titled The Psychology of App Store Ratings & Reviews features a brief introduction about understanding consumer engagement with app ratings. A scale shows ratings 1, 3, and 5, likely indicating levels of satisfaction.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
Infographic: The Psychology of App Store Ratings and Reviews
  • 1 min
A table shows jumps in star ratings with expected increases in App Store conversion rates. Ratings range from 1 to 5 stars, with conversion increases from 4% to 770%, corresponding to different rating changes.
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews
Mobile Ratings: The Good, the Bad, and the Ugly
A hand holds a smartphone displaying a blueprint-like design of a mobile app interface against a blue gradient background. The screen shows basic layout features such as text and image placements with geometric shapes.
  • Alchemer Mobile, Mobile Marketing, Product Management
What Is Mobile Product Management?
A black kitten jumps high, catching a small football on a miniature football field with other kittens in the background wearing colorful collars.
  • Alchemer Mobile, Product Management
16 Metrics that Matter for Mobile Product Managers
Close-up of a persons hand holding a smartphone displaying a survey. The survey asks if the Travel Keeper app met expectations, with options for Below, Met, and Above Expectations. The Apptentive logo appears in the bottom left.
  • Alchemer Mobile, Mobile Marketing, Product Management, Targeting & Remarketing
Pull, Don’t Push: 5 Steps for Personalized App Marketing
Person holding a smartphone in one hand and a carton of eggs labeled 6 free range eggs in the other. The smartphone displays a shopping or coupon app. The person has red nail polish and is wearing a silver watch.
  • Alchemer Mobile, Mobile Marketing, Product Management
Brick and Mobile: A Shift in Retail Commerce & Engagement
The image shows a book titled The Mobile Shopper is Here, highlighting that 88% of survey respondents use retail mobile apps. It is published by Apptentive, 2015 edition. The cover features a blurred background with a hands holding a phone.
  • Alchemer Mobile, Mobile Marketing, Product Management
The Mobile Shopper Is Here: New Survey Finds 88% of Respondents Use Retail Mobile Apps
Smartphone screen showing a survey pop-up titled What should we build? It asks users to select up to 2 qualities most important for an app: Speed, Easy to use, Reliability, and Works offline. Each option has a checkbox. Powered by Apptentive.
  • Alchemer Mobile, Mobile Marketing, Product Management
Rethinking the Mobile Surveys vs. Web Surveys Debate
  • 11 min
A person holding a smartphone, focusing on the screen. In the foreground, there is a red speech bubble with a white heart symbol inside, partially covering the view.
  • Alchemer Mobile, Product Management
An Introduction to Mobile Product Management
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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