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Category: Product Management

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Two product managers stand in front of a glass wall covered in sticky notes. They seem to be discussing or organizing tasks for different quarters (Q1, Q3, Q4) as labeled on the wall. The scene suggests a planning or brainstorming session.
Blog
  • Customer Feedback, Product Feedback, Product Management

The product manager’s guide to customer obsession

“We’re not competitor-obsessed, we’re customer-obsessed. We start with what the customer needs and we work...

A woman with shoulder-length hair and a black top sits at a glass table, focused on her laptop. A stylish lamp and various office supplies are on the table. The background features a minimalist white wall and a large window.
Blog
  • Alchemer Digital, Alchemer Mobile, Customer Experience, Loyalty & Retention, Product Management

Product Team’s Guide to Closed-loop Feedback

Picture this: customers who feel truly heard aren’t just passive participants—they become excited advocates for...

Smartphone showing a screen with multiple app icons, including social media apps like Facebook, Instagram, and Twitter, as well as Spotify, Netflix, and YouTube. The phone is angled on a light surface.
Blog
  • Alchemer Mobile, Guest Post, Mobile Marketing, Product Management

Mobile App KPIs: The Top Metrics to Measure App Performance

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out...

A person with long teal hair and red lipstick is wearing a black shirt, sitting while holding a smartphone. The background is softly blurred with dark brown elements, possibly steps or furniture.
Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Loyalty & Retention, Mobile Marketing, NPS & CSAT, Product Management, Product Roadmap

How to Drive Mobile Customer Engagement and Increase Product Feedback

Have you ever been looking for a recipe online but had to scroll all the...

A person wearing headphones stands on a subway platform, looking at their smartphone. The background is blurred, showing train tracks and bokeh lights from the train and station lights.
Blog
  • Alchemer Mobile, Mobile Marketing, Product Management, Product Roadmap

Build vs. Buy: When to Buy Software or Build It Yourself

“Should we buy this software or should we build it?” The build vs. buy software...

A man wearing a beige sweater is standing in a modern building. He holds a coffee cup in one hand and looks at his smartphone in the other. A black bag is slung over his shoulder.
Blog
  • Alchemer Mobile, Mobile Marketing, Product Management, Ratings & Reviews

App Ratings Prompts: When and How to Ask for a Mobile App Rating

Over the past few years, many people in the development community have sounded off about...

A young woman and an elderly woman sit on a bench outdoors, looking at a smartphone. The young woman shows something on the phone, and the elderly woman appears engaged and surprised. They are smiling, with a park setting in the background.
Blog
  • Alchemer Mobile, Guest Post, Mobile Marketing, Product Management

How to Build and Design a Successful App

Building a successful app can mean big business. But, it also requires a proper plan...

A person in a blue and white striped shirt stands on a city street, intently looking at a smartphone. The sun shines brightly, casting light on the buildings and creating a soft, warm atmosphere. Cars and buildings are visible in the background.
Blog
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Product Management, Targeting & Remarketing

6 Tips to Avoid App Uninstalls

When it comes to apps, the competition is fierce. Nearly five million apps fight for...

A woman with short blonde hair stands in a kitchen, holding an eggplant and a green knife. She is wearing a beige shirt. Nearby, a carton of eggs sits on the countertop. The kitchen is bright and modern.
Blog
  • Alchemer Mobile, Customer Experience, Product Management

How to Gather More Mobile Customer Feedback

Gathering and implementing mobile customer feedback is the best way to truly understand how you...

Illustration with text The Ultimate Guide for Improving Mobile Customer Experience by Apptentive. Features a hand holding a smartphone with a speech bubble, set against a background with various icons.
Blog
  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews, Targeting & Remarketing

The Ultimate Guide for Improving Mobile Customer Experience

For many customers, their first interaction with a brand happens on a mobile device, so...

Man in an orange fleece jacket sits on a park bench, smiling while looking at his phone. Hes wearing jeans and has a yellow backpack. Blurred trees and buildings are in the background, suggesting an autumn day.
Blog
  • Alchemer Mobile, Customer Experience, Mobile Marketing, Product Management

The Top Mobile In-App Feedback Tools of 2022

I’m going to take a wild guess and assume that you already understand the importance...

A woman with long hair is sitting at a desk engaged in a video conference on her laptop. Another laptop displays colorful charts. The background includes sticky notes on a wall and a potted plant, creating a casual office setting.
Blog
  • Alchemer Mobile, Product Management

Challenges of Product Management and How to Overcome Them

Product management is a challenging role, no matter what industry you work in. But with...

A bearded man in a chair works at a desk with a large monitor. He wears a dark blue shirt and is seated near a window with sunlight streaming in. A potted plant is visible in the background.
Blog
  • Alchemer Mobile, Mobile Marketing, Product Management

7 Key App Marketing Strategies

Even seasoned marketers recognize that app marketing represents a distinct arena, featuring its own players...

A book cover titled The Complete Guide to Mobile Customer Lifecycle Management features a vibrant red and black color scheme. Below the title, a large crowd of people raises their hands in celebration. The book is presented by Apptentive.
Blog
  • Alchemer Mobile, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Targeting & Remarketing

The Complete Guide to Mobile Customer Lifecycle Management

Customer lifecycle management is a well-established process, but the recognition of the “relationship” component beginning...

Person outdoors wearing a black hoodie and green leggings, holding a phone with earphones plugged in. A rolled-up yoga mat is slung over their shoulder.
Blog
  • Alchemer Mobile, Customer Experience, NPS & CSAT, Product Management, Product Roadmap, Ratings & Reviews, Targeting & Remarketing

How to Collect More In-App Feedback (and What to Do With It)

Your customers are already on their phones – meet them where they’re at through in-app...

Blog
  • Alchemer Mobile, Product Management

Product Management Quotes to Leave You Inspired

Let’s be real: product management can be challenging. Between interfacing with multiple teams, coordinating release...

A woman with long hair wearing a white sweater is holding and looking at her phone. She is standing against a neutral, light-colored background.
Blog
  • Alchemer Mobile, Customer Experience, Mobile Marketing, NPS & CSAT, Product Management

Tips for Writing Effective Mobile Survey Questions

To make informed decisions, gather abundant data from a representative cross-section of your customer base....

A person in a coral shirt is sitting and holding a smartphone in both hands. The background includes a blurred view of blue weights and a light wooden structure, suggesting a relaxed or casual setting.
Blog
  • Alchemer Mobile, Brand & Reputation Management, Customer Emotion & Sentiment, Customer Experience, Digital Transformation, Loyalty & Retention, Mobile Marketing, Product Management, Ratings & Reviews, Targeting & Remarketing

This One Question Drives Higher In-App Response Rates and Product Engagement

It all starts with a simple question: “Do you love our app?” This phrase has...

A man in a dark t-shirt is writing on a notepad at a standing desk. There are computer monitors and yellow sticky notes in the foreground, and the office has bright lighting with people and furniture blurred in the background.
Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, NPS & CSAT, Product Management, Product Roadmap, Targeting & Remarketing

The 6-Step Checklist to Improve Your Mobile Feedback Strategy

At the end of the day, many customers feel that providing feedback is simply too...

Two people are examining documents at a table. The text on the image reads, E-GUIDE: Break Out of the Product Management Echo Chamber Using the Voice of the Customer.
Blog
  • Alchemer Mobile, Customer Emotion & Sentiment, Customer Experience, Mobile Marketing, Product Management

How to Use Voice of the Customer Data to Improve Your Product

When brands listen to and act on the voice of the customer (often referred to...

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