Loyalty & Retention

A person wearing glasses and a red plaid jacket uses a smartphone. They have a dark blue face mask and are standing in a shadowed area, with light highlighting part of their face and clothing.
Infographic showing stages of customer engagement: About to Churn with reduce revenue, Neutral with maintain revenue, Happy with grow revenue, and Superfan with supercharge revenue. Includes illustrative icons and graphics of people using phones.
Young person with short hair relaxes on a couch, smiling while looking at a smartphone. Theyre wearing a long-sleeved, peach-colored top. Blinds partially cover the window behind them, and a green plant adds to the cozy setting.
Image of a customer survey form with a red header. It asks, How likely are you to recommend? with a scale from 0 (not likely) to 10 (extremely likely). Below is a text box for explaining the chosen score. Background has blue and red dotted patterns.
A smartphone screen displaying the DD Perks app with points and an offer for $1 off a dozen donuts. In the background, the exterior of a Dunkin Donuts store is visible.
Text on an overlapping layered background reads: “You can’t transform something you don’t understand. If you don’t know and understand what the current state of the customer experience is, how can you possibly design the desired future state?”—Annette Franz.
A person holds a smartphone displaying a rewards app. The screen shows user details, a progress bar for rewards, and account options. The app has a dark background with white text, and the phone is held in the persons left hand.
A drive-thru worker hands a Chick-fil-A bag and drink to a customer in a car. The transaction occurs through a window in a brick wall. A menu sign is partially visible on the right side.
Funnel chart titled The Retention Problem showing iOS and Android user retention percentages: 100% at acquisition, 24% after 3 months, 14% after 6 months, 7% after 9 months, and 4% after 12 months. Source: Flurry Analytics & Estimates.
Illustration of six people with speech bubbles above their heads in various colors. The bubbles have star ratings ranging from one to five stars, indicating different levels of feedback or reviews.
Three green app screens: 1) Person on laptop with text Do your best work. 2) Person with mobile icons and text Take notes and find them on any device. 3) People working together with text Work together and get the job done. Each has a Get Started button.
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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