Loyalty & Retention

A person is holding a smartphone in front of a laptop displaying a webpage. A model airplane made of wood and green-striped paper, labeled Apptentive, rests on the desk beside the laptop.
Split-screen showing a vacation rental listing. Left side: A traditional stone house with conical roofs, labeled Trullo of 1800 in the Itria Valley, with details like 3 rooms and 5 beds for $98/night. Right side: Reviews section highlighting a refund policy.
Line graph titled Customer Retention in Mobile Apps with data points: 40% at 1 month after download, 10% at 6 months, and 5% at 1 year. The graph shows a steep decline over time.
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A dashboard with sections Build, Style, Test, Share, Results, and Tools. It shows test project details, including estimated length of 11 minutes, fatigue score, and accessibility. Buttons offer options to generate test data and invite others.

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