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Category: Customer Acquisition

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Illustration with text The Ultimate Guide for Improving Mobile Customer Experience by Apptentive. Features a hand holding a smartphone with a speech bubble, set against a background with various icons.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews, Targeting & Remarketing

The Ultimate Guide for Improving Mobile Customer Experience

For many customers, their first interaction with a brand happens on a mobile device, so...

Close-up of a smartphone screen displaying app icons such as Health and App Store, with the phone showing a 5G signal and battery icon at the top. The background is blurred.
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  • Alchemer Mobile, Customer Acquisition, Customer Emotion & Sentiment, Mobile Marketing, Ratings & Reviews

Why App Ratings are Critical to ASO Marketing Strategy

When it comes to App Store Optimization (ASO), most brands think about keywords, compelling copy,...

A person is holding a smartphone above a payment terminal, possibly making a contactless payment. The terminal is on a wooden surface, and the image captures the act of a digital transaction in progress.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews

Shopping Apps: 2022 Mobile Customer Engagement Benchmarks

The following data and information on Shopping apps is from our 2022 Mobile App Customer...

A person with curly hair sits in an airport terminal, smiling at a phone. They are wearing a green sleeveless top and black pants, with a suitcase nearby. The background shows large windows and seating, indicating a waiting area.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews

Travel Apps: 2022 Mobile Customer Engagement Benchmarks

The following data and information on Travel apps is from our 2022 Mobile App Customer...

A person holds a smartphone with an image of a check visible on the screen. A laptop and a blurred document are in the background on a wooden surface.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews

Finance Apps: 2022 Mobile Customer Engagement Benchmarks

The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories...

A woman wearing a mask is sitting indoors and having a video call on her smartphone. She is holding the phone in her left hand, and the screen displays a person on the other end of the call. The room has a TV and a sofa in the background.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews

Healthcare Apps: 2022 Mobile Customer Engagement Benchmarks

Healthcare App Subcategories: Medical, Fitness, Health Insurance In our 2022 Mobile Customer Engagement Benchmark Report,...

A person wearing a white shirt and blue jeans holds a smartphone while resting their hand on a railing. The background is blurred, showing a green bridge and lights, suggesting an outdoor setting.
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  • Alchemer Mobile, Customer Acquisition, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Targeting & Remarketing

The Five Stages of Product Adoption

We’ve broken the concept of product adoption into five key stages, outlined product adoption metrics,...

A woman and a man are smiling while looking at a smartphone outside. The woman has long braids, and the man has a beard. They are standing in front of lush green foliage.
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  • Alchemer Mobile, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Product Management, Product Roadmap

The Business Impact of Customer Experience

“Customer experience” is a ubiquitous phrase. But in a world filled with jargon and buzzwords,...

A woman in a wheelchair is smiling and using a smartphone while sitting at a desk with a laptop. She is wearing a white shirt and is inside a well-lit room with another person blurred in the background.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Loyalty & Retention, Mobile Marketing, Ratings & Reviews, Targeting & Remarketing

Mobile App Marketing Strategies for Every Stage of the Funnel

Marketers are familiar with the traditional marketing funnel and the tactics that align with each...

Advertisement for a webinar titled The State of Mobile Consumer Engagement 2021 with Christy Culp, Chief Customer Officer at Apptentive. Includes a Watch Now button and a picture of Christy Culp with a blue background and chat bubble design.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Digital Transformation, Loyalty & Retention, Mobile Marketing, NPS & CSAT, Product Management, Product Roadmap, Ratings & Reviews, Targeting & Remarketing

Watch: The State of Mobile Consumer Engagement 2021 Webinar

Alchemer Mobile (formerly Apptentive)’s annual Mobile App Engagement Report serves as a baseline to help...

Image of a graphic titled 2021 Mobile App Engagement Benchmark Report from Apptentive. It mentions data from one billion app installs, covering 10 app categories and 20 subcategories. The background features geometric blue and teal patterns.
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  • Alchemer Mobile, Brand & Reputation Management, Customer Acquisition, Customer Emotion & Sentiment, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management, Product Roadmap, Ratings & Reviews

2021 Mobile App Engagement Benchmark Report

2020 reset the mobile app engagement playing field. In response, teams across all industries need...

Illustration of a hand holding a smartphone displaying various colorful charts and graphs. Surrounding the phone are icons of a magnifying glass, light bulb, play button, bar graphs, a gift box, and a speech bubble, all set against a blue background.
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  • Alchemer Mobile, Customer Acquisition, Customer Experience, Mobile Marketing, Product Management

4 Factors to Consider Before Paying for Customer Acquisition

Launching your platform and initializing your monetization strategy is only the beginning. Sure, once your...

Illustration of six people with speech bubbles above their heads in various colors. The bubbles have star ratings ranging from one to five stars, indicating different levels of feedback or reviews.
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  • Alchemer Mobile, Customer Acquisition, Customer Experience, Loyalty & Retention, Mobile Marketing, Product Management

More Mobile Customer Feedback = More Revenue

Data shows that customers expect to be interacted with, and those interactions heavily influence retention....

A smartphone with various app icons displayed on its screen, including social media and utility apps, is placed on a white surface next to the corner of an open silver laptop.
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  • Alchemer Mobile, Customer Acquisition, Product Management, Product Roadmap

10 Steps for Beta Testing Your Mobile App

Many businesses invest in apps but oftentimes, they hit the audience straight away without going...

Illustration of a red megaphone on a blue background, projecting symbols of social media platforms like Twitter, Facebook, LinkedIn, Pinterest, and Google+. Various circles float around, depicting interaction and communication.
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  • Alchemer Mobile, Customer Acquisition, Mobile Marketing, Ratings & Reviews

5 Ways to Increase App Downloads

You’ve made your app, it’s completely functional, easy to understand, and you believe it has...

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