- Features, Survey Tips
How to Calculate Confidence Intervals
What is a Confidence Interval? Confidence intervals are an essential part of inferential statistics, upon...
- Features, Survey Tips
How to Perform a SWOT Analysis
What is a SWOT Analysis? The purpose of a SWOT analysis is to gain a...
- Features, Survey Tips
Using Survey Data to Perform Psychographic Segmentation
What is Psychographic Segmentation? Successful businesses constantly leverage various types of segmentation to learn about...
- Features, Survey Tips
Using Survey Data to Perform Demographic Segmentation
Using Survey Data to Perform Demographic Segmentation Demographic segmentation is a cornerstone of modern marketing....
- Features, Survey Tips
An Introduction to Variance, Covariance & Correlation
When diving into statistics, understanding the concepts of variance, covariance, and correlation can seem like...
- Features, Survey Tips
Using Text Analysis to Enhance Survey Data Insights
What is Text Analysis? Text analysis is a valuable tool. It quantifies and transforms responses...
- Features, Survey Tips
The Benefits of Running R Scripts on Survey Data
What is R? R is a cost-effective tool that can be tailored to perform all...
- Features, Survey Tips
How Cross Tabulation
Makes Your Data More Actionable
Cross tabulation is used to quantitatively analyze the relationship between multiple variables. Cross tabulations —...
- Features, Survey Tips
3 Reasons Why You Need a Data Cleansing Tool
Defining Data Cleansing Once you’ve administered a survey and are ready to analyze and take...
- Features, Survey Tips
How To Run a TURF Analysis on Survey Data
What is TURF Analysis? TURF stands for Total Unduplicated Reach and Frequency. It’s a method...
- Features, Survey Tips
How To Conduct Conjoint Analysis on Survey Data
What is Conjoint Analysis? Conjoint analysis is a statistical method used to determine how customers...
- Features, Survey Tips
An Introduction to Cluster Analysis
What is Cluster Analysis? Cluster analysis is a statistical method used to group similar objects...