How to Create Impactful Reports With Data Visualization

January 27, 2017

You’ve created, implemented, and completed your survey, and now the most important (and in our opinion, the most fun) part – delivering the data in a way that can highlight the pressing business decisions at hand.

While the raw numbers may be exciting for you and your team, to really get the buy-in of stakeholders – including your boss – it’s important to present your findings in the absolute best light.

Data visualization is your number one tool for successful presentations that wow your audience and drive real change for your business.


Why is Data Visualization Important?

Lessons are revealed with great data visualization. Through charts, graphs, icons, diagrams, and other graphics, data visualization provides a way to compile, process and retain information in a manner that is engaging, and above all, makes the data easy to understand.

Below we’ve listed steps to launch you into creating a powerful report that will tell the story you are hoping to convey from the data. We also highlight how Alchemer in particular enables you to customize your reports.


Three Steps for Data Vis Success

1. First, go back to the beginning.

It’s easy to go down the rabbit hole of excessive amounts of data, so remember why you launched the survey and compare the data to the goals you set out to accomplish.

2. Create an outline of the results that will best tell your story.

For instance, even if your questions were in a particular order in the survey, they may not be the order you want to deliver the results in the report. Your report should read like a story – make sure you tell a good one.

To tell the best stories, sometimes you’ll have to reorder your questions within the report.

Additionally, you can make additional customizations by filtering data to include or exclude responses based off of the response status, question answers, response ID, or a custom logic rule. And you can compare groups of data by question answers, response status, response ID, date, or a custom logic rule. This is a great way to look at how different demographic groups answered your survey questions, how group preferences differ, compare different net promoter score groups.

All of these customizations allow you to deliver the most impactful data from your survey.

3. Think like a designer.

With the outline you created in the first step, look at each data point you want to convey along the outline and ensure you create a visual that best represents the data you are trying to convey.

Additionally, Alchemer allows you to customize the style of the report through adding a logo, change the colors of the background window, report page and chart. Reports can be customized to match your brand colors and fonts, font size and color can be changed for all text as well.

Sharing Your Final Report With the World (or Whoever Needs to See it Most)

Alchemer allows you to share a link to the report, view the report online, embed it on a website, or schedule an email delivery. You can also set up protections for the report customizing who can see the report.

If you are presenting your findings at the front of a meeting room, bring the report up on your monitor or projector, stand up tall, and share your findings. With the right visuals, you’ll share more than raw data – you’ll make the impact you and your business needs for success.

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