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Category: Market Research

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  • Market Research

From findings to follow-through: Market research that moves the needle 

Collecting data is the easy part. The real challenge is turning insights into impact.  Across...

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Blog
  • Market Research

Top 6 things to look for in survey software for market research

The right platform helps you uncover opportunities, spot trends early, and make confident, data-backed decisions....
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Blog
  • Market Research

Maintaining trust in market research: Our commitment to data quality 

Recent news of a $10 million survey fraud scheme is sending shockwaves through the market...

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Blog
  • Brand Health, Market Research

Unlocking Brand Success with Alchemer’s Brand Health Tracker 

Unlocking Brand Success with Alchemer’s Brand Health Tracker  If you ask any brand marketer, they...

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Blog
  • Market Research

6 Steps for Accurate Survey Responses in Market Research 

How to gather reliable, complete, consistent, and accurate data  In the world of market research,...

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Blog
  • Company News, Market Research, Onboarding, Panels, Product Enhancements, Solutions

Introducing Alchemer Research Solutions: Transform Market Research

Markets and behaviors are changing faster than ever—which means market research matters more than ever....

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Blog
  • Alchemer Mobile, Market Research, Mobile Marketing

The 2023 Mobile Customer Engagement Benchmark Report  

Engagement benchmarks based on data from 1.2 billion installs from Alchemer Digital customers The 2023...

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Blog
  • Market Research, Survey Tips

How to Make Sure Your Survey Emails Reach Your Respondents

The deliverability of your emails (how often emails reach your contacts' inboxes) requires continual effort...
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Blog
  • Market Research, Survey Tips

Understanding the Different Biases in Surveys 

The biggest challenge is that researchers might not be aware that they’ve created a biased...
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Blog
  • Customer Story, Market Research

Running Against Census in Food Retailing

Getting to the truth by focusing on actual buyers  By Anne-Marie Roerink, Founder of 210 Analytics  One industry...

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Blog
  • Market Research, Survey Tips

Imagine images as Data: Accelerate Responses with Visual Answers

Alchemer. Emoticons assist survey administrators in collecting meaningful responses swiftly, as a respondent can provide...
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Blog
  • Market Research, Survey Tips

Top Peer Review Sites for Market Researchers

Knowing where to turn when you need more information is often the hardest part of...

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Blog
  • Market Research

The 2022 Buyer’s Guide to Market Research Software

The fast-paced world of market research is evolving. Use this comprehensive guide to discover which...
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Blog
  • Customer Feedback, Market Research

Getting to Know You

In August we ran a survey of our customer base to get to know who...
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Blog
  • Brand Experience, Market Research, Panels

Running Brand Awareness Studies

Brand Awareness Studies enable marketing teams to understand where they stand today and how their...
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Blog
  • Customer Story, Market Research, Panels

Gaining an Insight Edge with Alchemer Panels and SPSS

How 210 Analytics keeps the Food Industry in front of shopping trends  The U.S. food retail...

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Blog
  • Features, Market Research, Product Enhancements

Adding Video Feedback: Put a Face to Feedback and Hear the Story Behind the Metrics

By Kristin Vroman, Senior Manager, Product Management Getting valuable feedback requires collecting a variety of...

Blog
  • Brand Experience, Market Research

How to bridge the gap between market research and brand development

Brand managers face a tough job. They must cut through the noise to position a...

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Blog
  • Brand Experience, Market Research, Survey Tips

Using Surveys to Track Brand Awareness

Brand awareness studies are an important tool when it comes to providing context for the...

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Blog
  • Market Research, Product Feedback, Survey Tips

Focus groups vs. online surveys: Which is better?

Market research is an essential component of business strategy for companies looking to understand their...

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