Engagement benchmarks based on data from 1.2 billion installs from Alchemer Mobile customers
The 2023 Mobile Customer Engagement Benchmark Report from Alchemer Mobile (formerly Apptentive) is now available. In it you will find statistics and recommendations for individual industries as well as for the Mobile App industry. The report includes data from hundreds of millions of consumers and more than 1.2 billion app installs across 1,000 iOS and Android apps, each with a minimum of 5,000 active users.
The 2023 Mobile Customer Engagement Benchmark Report is the eighth consecutive annual report on the Mobile App industry. In it, you will find statistics such as:
- 67% is the 30-day retention benchmark for Alchemer Mobile-based apps – 7 times the industry average, according to Business of Apps
.
- 83% Increase in Retention when consumers interacted with a Love Dialog in the first 30 days.
- 4.7 stars is the average rating for Alchemer Mobile apps.
- 13% in-app survey response rate for Alchemer Mobile apps, versus 5% industry average, according to Business of Apps
. - 180% increase in the number of surveys sent through Alchemer Mobile, with no drop in response rates
Inside the Benchmark Report you’ll find Marketplace trends for consumer sentiment, expressed sentiment, retention, interaction and response rates, ratings and reviews, and surveys.
The Benchmark Report has information specific to the following industries:
- Media and Entertainment (News, Telco, Technology, Games, Sports, Music)
- Finance (Fintech, Banking, and Insurance)
- Food and Drink (Restaurants, Food Services)
- Healthcare (Medical, Fitness)
- Personal Services (Home, Family, Tools)
- Shopping (Retail, eCommerce)
- Travel (Transportation, Hospitality and Tourism, Auto)
- Utilities
- Business Services
- Education
The Report also includes recommendations for how teams should respond. Three main feedback strategies emerged from this year’s report.
- Close customer feedback loops. Capturing the right feedback and taking action on it is just the first step. Close the loop by telling customers their voices were heard—and show them what improvements were made.
- Invest in retention early. Proactively engage with customers within the first 30 days to reduce the risk of churn and improve customer lifetime value.
- Be wherever your customers are. Know your customers well enough to predict their behavior, including where they’ll engage. Mobile is the best channel for in-app feedback, but a sophisticated feedback strategy should cover multiple channels.
The 2023 Mobile Customer Engagement Benchmark Report was created for companies seeking to understand how their customer feedback and engagement metrics stack up against their marketplace.
To read the whole report, click here.
