Why Alchemer?

We changed our name from SurveyGizmo to Alchemer. Why? Because we’ve always been a lot more than just survey software and so much more comprehensive than our name implied.

Surveys is still a core thing we offer. But it’s just one of many things, not the only thing. It starts with gathering feedback. But with Alchemer, we turn the voice of your customers into the right response from your organization. We make you truly customer-centric. Not by replacing your Marketing Automation, CRM, and support solutions, but by enhancing and extending them.

So you can know the heart of your customers, not just their voice.


Gather feedback your way, from any source.


Your customers’ voices trigger instant action, to make an impactful difference.


Necessary security guardrails to keep IT happy.


The Fortune 500 relies on the power of Alchemer, enterprise wide.

Alchemer is the answer for customer-centric transformation.

You might want to run a simple survey. You might want to change the world. Alchemer is the only solution that helps you transform into a truly customer-centric company. By making sure the voice of the customer is heard loud and clear across every decision you make in every department. Hyper-personalized and actioned around the customer – from finding them to keeping them. With Alchemer, you gather customer feedback and data your way, but in a way that ensures your customers feel truly heard.


The root and backbone of any survey software is allowing you to collect customer data (survey). Nobody has the expertise within this foundational function like we do at Alchemer. But only Alchemer allows you to do it your way. Within the systems you already use. From the simple to the ambitious. With flexibility and security.

Alchemer survey dashboard examples on tablet and desktop overlaid on an image of a person looking closely at their computer screen


We allow you to workflow what you collect. Around your entire enterprise. Workflow based on logic, based on integration, based on whatever your needs. And while there are standalone workflow products on the market, we collect and workflow feedback to make sure your customers are at the center of your business. With Alchemer, their voices flow between departments and systems to make sure everyone hears the same voice and responds to it according to their relationship with it.

Alchemer data collectors dashboard overlaid on an image of a man typing on a computer


We help you to identify, access, and manage your audience. And we integrate lots of ways to let you do this. We partner with panel providers like Cint and Lucid. But we also allow you to connect with Salesforce to grab a customer list or into Hubspot to grab a prospect list. We allow you to access. And manage. And communicate.

Responsive Tracking on screen example with person looking at it on screen in background


We have lots of different ways of communicating with your audiences. We provide email tools, SMS text tools, video, and audio tools. So you can communicate back and forth – and interactively – with either the people providing the feedback or with those who are analyzing it.


We believe the most powerful way to analyze your customer is in combination with other organizational data. To put it another way, we’re not here to create one more analytic silo. We think it’s better to combine and leverage the Business Intelligence applications, sales software, analytics tools, and dashboards that your company already loves and uses – in a seamless way.

overlay of Alchemer software over image of woman looking at computer screen

Make your feedback transformative by doing something with it. Today.

Alchemer is a robust and powerfully transformative voice of the customer tool that’s also flexible and secure. You can survey. You can workflow. You can manage privacy and democratize at the same time as you control.


Customer identification. First you have to find them. So this is about helping marketing and market research do their thing with more power. Flexibility. And security. To do more than just listen. To act.


Customer acquisition. You found them, now you have to get them. This is where we help sales and sales operations build customer relationships. Authentically and powerfully.


Customer Success. We think every customer ought to be a best customer. So we help customer success and customer experience connect and respond. So you can keep your customers. Heard and seen.

Are you ready to turn feedback into gold?

Start a free trial