Answers to Frequently Asked Panel Questions

December 21, 2022

When you need insights on your products or services, you need respondents from the right audience. Panel respondents are the solution. By using Panel Services, organizations like yours can reach their desired target audience faster and more efficiently than ever before.

And based on the response to our recent panels webinar, there is a lot of interest surrounding how to reach the right audience with surveys. So we want to make it easier for you to understand the panel process and get started with your own panel sooner.

The webinar is available on-demand on the Panel Services page. Watch it at any time to learn the basics about panels.

During the webinar, we answered a few of your questions, but did not have time to cover all of the questions that came in. Keep reading to learn the answers to those questions and more.

Q: How many people are in a panel?

A: Through our technology partners we have access to over 100 million respondents in over 100 countries. You define the audience you’d like to reach and we provide you with data that meets your requirements.

Q: Are panel contributors compensated in any way?

A: Panel respondent compensation varies based on length of survey and respondent demographics required for each panel study. This is the main driver of the costs to Alchemer customers for panel study fulfillment.

Q: Which sample provider do you use?

A: Through our technology partners we have access to most major sample providers.

Q: Can you find survey respondents in a certain state or city?

A: We can use any geographical parameters to find your ideal audience, including state, city, and zip code. Audience depth will vary proportional to the population of the defined geography.

Q: How does random sampling occur with a targeted population, e.g. adults with over $100K in assets?

A: Respondents are randomly chosen across our mix of trusted suppliers and always sent in a census balanced way for the given country. Sample can also be sent in a way that mirrors a particular market (in which case this may deviate from gen pop census).

Q: What is your criteria for accepting a panel company into your portfolio of panels?

A: Through our technology partners we have access to scores of panel sample providers. They are vetted for quality and continually monitored.

Q: How often do you clean or update your panel? How do you prevent “gamers” — people who rush through a survey?

A: Through our technology partners we have access to hundreds of panel suppliers worldwide. We only work with suppliers with a proven track record of high data quality. Respondents who are either reported as providing a careless session, or fail an automated attention/competency check in the survey (recommended) are reported back to our suppliers. Suppliers with a low quality score are subsequently removed from our network. ReCAPTCHAs, red herrings, and survey timers are all automated methods we can use on the survey level to catch respondents who rush their session.

Q: Can you give examples of cost? What factors contribute to it?

A: Panel respondent compensation varies based on length of survey and respondent demographics required for each panel study. This is the main driver of the costs to Alchemer customers for panel study fulfillment. High incidence (high percentage) consumers typically start at $2 per complete (with bulk N count discounts available). Business professionals start at $9 per complete, with specific pricing for decision makers, certain industries, etc. Please note, there is a project minimum cost (not a project management fee, simply the N count multiplied by the cost per complete). Prepaid agreements are available that provide a discounted rate, priority access to the fulfillment team, and a lower individual project minimum.

If you have additional questions about panels, please get in touch.

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