The WeatherBug-Alchemer Mobile Success Story

A small bug or friction point in a weather app can quickly spiral into a widespread issue—especially for those who rely upon accurate weather forecasts to safely perform their jobs. The WeatherBug team employed sophisticated unidirectional communication tools to reach their customers, but gathering large quantities of meaningful feedback proved more challenging. For example, manually scanning app store reviews identified one issue: slow loading times resulting in low ratings. The WeatherBug team needed to know if this was an isolated incident or an app performance issue that was impacting a larger percentage of their customer base.

Upon integrating Alchemer Mobile and activating the Love Dialog®, WeatherBug saw explosive growth in ratings and reviews volume. Jessica O’Rourke, WeatherBug Senior Product Marketer, noted, “In the span of a few months, we generated the ratings and review volume that would have taken us over three years to achieve organically.”

The increase in quantity and quality of open-ended feedback helped Jessica and the WeatherBug product team identify and prioritize product fixes and new features. With the use of Alchemer Mobile’s in-app mobile surveys, they were able to precisely target customers who expressed negative sentiment and then ask probing questions to understand the root cause of their negative experience—including if slow load times were to blame. “We still track the answers to this specific question on a weekly basis as a key performance indicator, looking for deviations or trends,” says Jessica. “It’s a quick pulse-check to tell us where we’re making improvements, and where we can do more.”