As a company that helps other brands understand, analyze, and act on customer feedback, we prioritize collecting lots of feedback from our own customers. Makes sense, right?
This feedback helps us understand what we are doing well and discover opportunities for improvement.
In our latest Alchemer Customer Research Survey, we uncovered some interesting statistics:
- 92% of customers reported their ROI, after implementation, met or exceeded expectations.
- 80% of customers agreed that implementing Alchemer was fast and easy.
- When asked, “What makes Alchemer special?”, 37% of customers selected “Ease-of-use” as the standout feature, surpassing other commonly picked options such as “Customization/Flexibility” (16%) and “Available Integrations” (12%).
At Alchemer, we proudly earn consistent recognition for our platform’s ease of use. From Gartner to G2, we regularly set a high standard for user adoption, fastest implementation, and high ROI for our customers. These outcomes enable our customers to exceed their business goals, while driving positive impact across their entire organization.
Who doesn’t love getting awards and positive feedback, but you might be wondering what actually makes Alchemer so easy to use? Let’s dive in.
Implementation in hours, not months
At Alchemer, we get you up and running in hours and days, not weeks and months. Our onboarding processes and intuitive products enable customers to quickly set up and start using their purchased products with minimal delay.
Here’s how we make it happen:
- User-Friendly Onboarding: From initial setup to survey deployment, clear instructions and easy-to-follow steps help you get off the ground quickly.
- Pre-Built Templates: We provide a rich library of customizable templates to help get started. Whether you need a customer satisfaction survey or an employee engagement questionnaire, our templates are ready to use and easy to update with your branding, logos, and additional questions.
- Quick Customization: Our drag-and-drop editor allows for rapid customization. You can add, remove, or reorder questions with a few clicks, and the changes are instantly reflected in your survey.
- Alchemer University and Alchemer Help: As you get up-to-speed with Alchemer, we offer dozens of Alchemer University courses. These courses include videos, interactive tutorials, and other learning content. If you just need a refresher or want to learn something quickly, we also have thousands of help articles available on Alchemer Help!
- Efficient Integrations: We work where you work! With hundreds of easy-to-setup integrations for popular tools and platforms, you can connect Alchemer to just about any other system without hassle. This connectivity simplifies data management and helps you get the most out of your feedback.
- Responsive Support: Our support team is available to assist you whenever you need help. Whether you have a quick question or need in-depth assistance, our responsive support keeps you informed and never leaves you in the dark.
That’s how Alchemer as an organization makes it easy for customers to get up and run quickly. But once you’re onboard, what is it about the product itself that makes it so user-friendly and easy to use?
Flexible survey logic
Alchemer’s user-friendly survey logic is a key factor in its simplicity and ease of use. We effortlessly support complex branching, skip patterns, and custom logic, allowing your surveys to seamlessly adapt to each survey taker and their responses. This not only creates a more personalized experience that keeps survey takers engaged but also yields more accurate and relevant feedback.
There are an infinite number of use cases for survey logic, but here are a few use cases that Alchemer easily supports:
- Customer Feedback Surveys: Direct unhappy customers to detailed feedback questions while satisfied ones provide general comments.
- Employee Engagement Surveys: Ask department-specific questions based on the respondent’s department.
- Product Usage Surveys: Focus detailed questions on frequent users and basic usability questions for infrequent users.
- Market Research Surveys: Follow-up on preferred product features with detailed questions.
Intuitive, advanced targeting capabilities
Alchemer offers advanced, yet surprisingly intuitive targeting features. Alchemer’s targeting capabilities ensure you are surveying the right customers at the right time and place within their experience.
For example, Alchemer Digital offers especially advanced targeting features for mobile apps and websites, that allow you to target based on expressed customer sentiment, previous survey or Prompt interactions, or completion of a pre-defined event (ex: successful checkout).
WHO: The first decision you must make is WHO should be targeted with the survey or other interaction. Alchemer allows you to target based on many different customer attributes, including custom person and device data, actions people have taken within the app, and which interactions they have or have not seen in the past.
In the example below, we are targeting customers in the United States who have repeatedly expressed positive sentiments about the app or brand (i.e. Repeat Fan).
WHERE: Once you determine WHO should be targeted with a particular interaction, you need to choose where customers will see the interaction, which is a WHERE event.
A WHERE event should never disrupt the customer from using the app or website for their intended purpose.
In the example below, customers will be targeted after completing checkout.
Completed Checkout is an example of a custom event. When customers implement Alchemer Digital, they typically set up 10-15 custom events.
HOW OFTEN / WHEN: The last piece of targeting you’ll need to consider is HOW OFTEN and WHEN to display the interaction. You’ll want to make sure you do not over-survey your customers, especially on mobile.
In the example below, the survey will appear once per quarter per customer for a year.
Drag and drop feedback automation
Alchemer’s feature set goes beyond survey creation and includes robust feedback automation capabilities. With Alchemer, anyone—regardless of technical background or department—can easily set up automated feedback workflows and triggers.
This streamlines your feedback processes with minimal effort and integrates feedback seamlessly into your existing tech stack. By automatically delivering feedback to those who can act on it, you can address issues more swiftly and efficiently, leading to quicker problem resolution and improved business outcomes.
Prebuilt integrations can trigger your workflow either when specific events occur in other systems or when surveys are completed.
Interested in learning more about Alchemer?
Alchemer’s reputation for ease of use is backed by our commitment to delivering a seamless experience from start to finish. With fast implementation, intuitive design, and robust no-code features, we make it simple for customers to start seeing results and realize value from their investment.
Flexible survey logic and powerful targeting and automation features give you the tools necessary to go from feedback collection to insights and action quickly. Whether you are building your first feedback program or a savvy vet looking to enhance current processes, Alchemer has the solutions to help.
Ready to see the Alchemer in action? Request a demo today!
Not quite ready for a demo? That’s ok too! Here are some additional resources:
- Customer Stories – See how our customers have used Alchemer to elevate their marketing programs.
- Alchemer Pulse – Learn how our AI text analytics solution uncovers hidden customer insights and transforms those insights into business impact.
- Integrations – Check out Alchemer’s dozens of prebuilt integrations. If you don’t see an integration that you need, don’t sweat it! Our low-code design and architecture allow teams to seamlessly connect Alchemer to almost any platform using our API.
