Do you want to know how your mobile app engagement data compares to others in your industry? This information is critical for most product managers and mobile marketers to optimize the mobile customer experience. Luckily, we’ve got the data to help you see exactly how others in your category are performing. We published six new research reports today – each industry-specific guide reveals exclusive benchmark data gathered from more than 800 mobile apps with 5,000+ active users.
We’ve gathered and analyzed customer engagement data from the mobile apps in the following categories:
Inside the report, you’ll find important mobile app benchmarks, including:
- Customer retention data
- The top ten popular phrases with sentiment distribution
- Average app review volume
- Average app ratings
- Response and interaction rates – specifically regarding mobile surveys and messages
- And more!
If you’re interested in diving into our larger full-length 2020 report, you can see benchmarks across categories compared as well as cumulative data.
This is our fifth consecutive year conducting this research. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.
Why are these reports important to product managers and mobile marketers?
Consumer expectations and emotions shift constantly. In order to rise to the challenge, PMs and mobile marketers must understand their app’s performance when compared to others, both in its app store category and beyond.
According to Gartner (ID G00711516, November 2019), mobile marketing, product, and customer experience leaders must measure emotion in addition to more conventional customer experience and engagement metrics to not only understand how a customer feels about an experience, but also why they feel that way. In order to measure emotion, app publishers must have a baseline understanding of how their current performance stacks up with the marketplace.
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We were both surprised and unsurprised by the data in this year’s research. Above all, it’s clear that customer-centric brands have leveled up their in-app engagement processes and are increasing their efforts to personalize, segment, and understand their customer base even down to the individual level.
While there’s still more to do, 2019 is the most we’ve seen brands leverage mobile customer feedback to improve their products and adjust their overall business goals. We look forward to helping you do more to put your customers at the center of your business in 2020 and beyond!
