CX trends that are shaping the future of retail

Customer Experience, CX

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With rising customer expectations and increasing competition, retailers must embrace new trends and innovations to stay ahead. From AI-powered insights to seamless omnichannel experiences, let’s explore the key CX trends shaping the future of retail.

1. Artificial intelligence and technological innovation

The rapid evolution of Artificial Intelligence (AI) is continuing to revolutionize the retail industry. Retail brands are eager to leverage the new technology. In 2025, 92% of U.S. retailers plan to increase their AI investments, following $110 billion in AI spending across the retail sector last year.

AI impacts many different aspects of a retail business, including CX and the overall customer feedback process.

For CX teams that collect extensive customer feedback through apps, websites and other channels, AI offers a transformative advantage. Retail teams can gain deeper insights from customer interactions by using AI-driven text analysis tools. These insights enhance their ability to serve shoppers more effectively.

Here’s how AI is empowering retailers to do more with the feedback they collect:

Resource Optimization: AI tools streamline the feedback analysis process, allowing your team to allocate resources more effectively and concentrate on initiatives that drive sales and customer loyalty.

Efficient Feedback Processing: AI helps CX teams swiftly analyze large volumes of feedback, quickly identifying trends and customer sentiments that manual reviews might miss.

Actionable Customer Insights: AI-driven text analysis turns unstructured feedback into meaningful insights, enabling your team to make data-driven decisions that elevate the shopping experience.

New open-text analytics tools instantly analyze open-text feedback across all channels, uncover key trends, and help you prioritize what matters most. Look for tools that feature custom dashboards, real-time sentiment tracking, and automated alerts, so you can act on customer feedback faster and more effectively, no matter where it’s collected.

2. E-commerce & digital transformation

E-commerce is a cornerstone of retail strategy, with digital transformation continuously reshaping how consumers shop. The pandemic accelerated this transformation, and it shows no signs of slowing down.

Retail brands that integrate online and offline experiences gain a better understanding of customer needs. This integration helps them respond more effectively to shoppers.

Here’s how e-commerce and digital transformation are shaping retail:

Enhanced User Experience: Retailers are investing in user-friendly website designs and mobile apps that provide seamless shopping experiences, ensuring that customers can easily navigate and make purchases. Customer feedback and input are critical to building easy-to-navigate and intuitive shopping experiences.

Personalized Shopping Journeys: Advanced analytics and AI empower brands to deliver personalized recommendations, tailored promotions, and targeted feedback requests, creating a more relevant and engaging online shopping experience. In fact, 77% of business leaders recognize that personalization plays a key role in boosting customer retention.

Social Media as a Feedback Channel: Social media platforms are becoming essential retail channels, with 74% of consumers stating that social media impacts their purchasing decisions. Keeping a pulse on how your audience perceives your brand online is crucial. Brands leverage customer feedback from social interactions, reviews, and surveys to refine social commerce strategies, creating engaging, interactive shopping experiences.

3. Omnichannel experiences and always-on feedback channels

Today, 80% of consumers expect a seamless experience across all channels. Shoppers interact with brands across multiple platforms, including online, mobile, in-store, and social media. They expect a seamless experience across all channels. Consistent messaging, service, and personalization are essential at every touchpoint.

A true omnichannel experience allows customers to engage seamlessly across these channels. Retailers collect and analyze feedback from both digital and physical interactions. This helps them bridge the gap between online and in-store shopping. As a result, they enhance customer satisfaction and build long-term loyalty.

Brands that actively collect and analyze customer feedback across various touchpoints are able to quickly adapt to shifting expectations and improve overall satisfaction.

Here’s how omnichannel experiences and feedback channels are shaping retail:

Seamless Customer Interactions: Creating a smooth and cohesive experience across all shopping channels boosts customer engagement and retention.

Unified Data Insights: Gathering and analyzing customer data from multiple touchpoints provides a deeper understanding of shopper behavior and preferences.

Real-time Customer Insights: Always-on feedback channels allow retailers to capture customer insights in real time. Whether it’s through live chat, websites, or through mobile apps, these always-on feedback channels provide immediate information on customer sentiments, improving response times to customer pain points.

Feedback at Critical Touchpoints: Collecting feedback at key moments in the customer journey, such as during the checkout process, after a purchase, or following customer service interactions, helps retailers understand specific customer needs at critical points. This allows for timely interventions, personalized communication, and the ability to resolve issues before they impact loyalty or brand perception.

Continue Learning

From AI-powered insights to omnichannel strategies and digital transformation, retailers must adapt to evolving customer expectations to stay competitive.

Want to learn more about CX strategies and trends? Check out our latest guide, The Complete Guide to CX Transformation!

In this free guide you’ll find a treasure trove of information on: