Learn How to Pass Data to Improve Your Customer Experience

Integrated Learning
July 30, 2021

New Alchemer University content teaches you the power of passing data between systems and projects 

By Alli Milne and Andrew Sturtz   

One of the most powerful aspects of Alchemer is the ability to pass data between projects and systems. This allows you to pass data within and outside Alchemer to improve the respondent experience, simplify workflows and enhance data analysis.  

Learning how to pass data allows you to know exactly who a respondent is without ever asking them to provide their name or email. It also makes it easy to personalize emails or project questions, so the entire experience feels customized to the individual respondent.  

With Alchemer, you can pass data from project to project or from the Alchemer platform to or from third-party systems, such as a CRM or email marketing tool. The Passing Data program includes four courses to help users pass data in and out of Alchemer using Merge Codes, URL Variables, and Hidden Value Actions. 

The new course includes four lessons:  

  • Introduction to Passing Data 
  • Passing Data: Leading Practices 
  • Passing Data: Use Cases 
  • Passing Data: Building an Example  

Course 1: Passing Data 

By the end of this course, you will be able to: 

  • Identify the purpose and benefits of passing data 
  • List the leading practices for passing data 
  • Identify use case examples for passing data 
  • Build a project that includes features to pass data 

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