Alchemer Adds ServiceNow, Jira, Oracle Cloud, and HubSpot Always-On Workflow Initiators 

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Listen to events from CRM, marketing, HRIS, and project management software systems so you can collect feedback in context of your customer’s experience.

By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing  

Every month, we add to the library of Alchemer Workflow Initiators so that you can create always-on surveys and feedback by listening to events in the systems your business runs on, such as CRMs, marketing automation, HRIS, and project management software.  

This month we released six new initiators for ServiceNow, Jira, Oracle Cloud, Greenhouse, HubSpot, and Kustomer. These initiators are available at no cost to Alchemer Workflow customers. 

You can view every available initiator here. 

Provide Improved IT Services with the ServiceNow Initiator 

Now, you can initiate surveys based on ServiceNow events and trigger automated feedback requests that help IT and HR teams close the loop with internal teams. For example, you can automatically ask for feedback once a ticket has been closed, so you can improve employee experience and satisfaction with IT service teams. Then, you can automate follow-on steps within Alchemer Workflow—such as notifying a supervisor of an issue that requires their attention—to ensure that immediate action is taken, and the right people are kept updated.  

Enhance Team Collaboration with the Jira Initiator 

The Alchemer Workflow Jira Initiator allows you to automatically send feedback requests based on any event throughout the lifespan of a ticket—like ticket changes, comments, and more. You can initiate surveys once a ticket is closed to gauge customer and internal satisfaction with ticket resolution, and automate follow-up actions, such as notifying a team member of an unresolved issue that requires further investigation, to ensure that feedback is acted on and the right team members are informed.  

Increase Revenue and Customer Retention with the Oracle Cloud Initiator 

The Alchemer Workflow Oracle Cloud Initiator enables you to listen to events that take place across Oracle’s ecosystem of cloud-based enterprise tools, such as CRM, ERP, HCM, supply chain, sales automation, and commerce. This new initiator can be used to increase customer retention and revenue by engaging with your customer throughout the sales process. For example, you can initiate a survey—either internal or external—whenever a sales stage in Oracle Sales Cloud changes, so you can send customer and sales surveys whenever opportunities are won or lost. Then, Alchemer Workflow can automatically route that feedback to the right place in the organization to ensure action is taken. 

Impact Candidate Experience with the Greenhouse Initiator 

The Alchemer Workflow Greenhouse Initiator listens to key stages within the recruiting process, allowing you to launch candidate experience surveys and other feedback requests. Not only can you customize surveys to ensure you are collecting the feedback you actually need—such as tailoring individual surveys for sales, engineering, and support roles—but you can automate follow-up actions on the feedback. Keep stakeholders informed about candidate feedback without having to log into another system, by setting up notifications to send via email or Slack. Alchemer’s built-in reporting lets you benchmark candidate feedback over time, so you can make more informed decisions to impact future candidate’s experience with your organization. 

Hear From and Engage with Customers Using the HubSpot Initiator 

Now, you can add feedback collection to any of your existing HubSpot workflows and turn customer campaigns into customer engagements. Alchemer lets you create two-way conversations instead of just sending email campaigns.  

Once initial feedback is collected, use follow-on steps within the workflow to automatically route the feedback to team members who are empowered to respond, keep key stakeholders informed, ask customers for more specific feedback, and close the loop so they know you’re listening.  

Gauge Customer Satisfaction with the Kustomer Initiator 

The new Alchemer Workflow Kustomer Initiator listens to Kustomer for specific events so that you can launch always-on customer satisfaction surveys and request other feedback. For example, you can automatically trigger surveys that ask customers whether they’re satisfied with your customer service team and the way their conversation was handled.  

Then, take immediate action on feedback with automated workflows that route that feedback to agent supervisors and managers.  

Available Today 

All six of these new Alchemer Workflow Initiators are included at no additional cost for existing and new Alchemer Workflow customers. In addition, we’ll be adding new always-on Workflow Initiators every month, so that you can do more with the systems you already have.  

Ready to start? Contact your Account Manager or request a demo

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