See our updated tips for a successful mobile app launch here!
Mobile app launch is an exciting time for app publishers, but there are many steps involved in making it a success. The culmination of months, even years, of research and development. Unfortunately, it’s also one of the most stressful.
Many developers adopt an “if we build it, they will come” mentality, viewing marketing as inessential to the success of their apps. They focus all of their time and resources on building a great app, and when it comes time to launch, they fall into the trap of thinking submitting an app to the app stores is the same as launching an app. As they wait for the downloads to come, they realize—all too late—the fallacy of this assumption. Now buried somewhere in the midst of 1.5MM other apps, their great app never even had a chance.
We recently released a brand new guide highlighting the 30 steps you can start taking today to master the mobile app launch and set your app for success for years to come. Today, we’re excited to release a supplementary checklist so you can easily go through each step and ask yourself: Is my app truly ready for launch?
Can you check off all 30 steps in our mobile app launch checklist?
Whether you are focused purely on marketing or a dev/marketer jack-of-all-trades, our checklist can help you set your app up for success before pulling the launch trigger. Each step is designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue.
We’ve categorized the 30 steps into three categories as pre-launch, launch, and post-launch, but the list is designed to be modified to meet your needs.
If you’re launching your app, this is one (free!) resource you can’t afford to miss. Grab your copy of the 30 Step Checklist to Mobile App Launch now to make sure you’ve got an eye on all the moving pieces today.
Best of luck with your launch, and see you at the top of the charts!