A top market research company, serving the automotive industry, conducts the largest automotive research study in the world. They leverage Alchemer to collect, analyze, and deliver immediate insights to clients with unprecedented depth, speed, and detail.
In this story, learn how they future-proof their market research process and stay ahead of the curve and competition using Alchemer.
Alchemer revolutionized how this market research firm conducts its research and uncovers insights, leading to remarkable outcomes.
Alchemer revolutionized how this market research firm conducts its research and uncovers insights, leading to remarkable outcomes:
6 month analysis process condensed to mere hours
“The horizon has expanded–we can see much further and with more clarity, the barriers to consumption and interpretation have been removed – results are as fast as your customers can complete a study.”
- COO of global market research company
In the fast-paced world of market research, clients expect nearly immediate results and insights. Traditional research methods, even with new online collection tools, are limited in providing real-time analysis.
This global market research firm in the automotive industry needs to deliver fast insights to clients, while maintaining data depth and accuracy. Their annual large-scale automotive study requires analysis of 300k+ open-ended text responses in multiple languages, leading to expensive and time-consuming processes. The significant delay between survey data collection and delivery created a barrier to immediate insights.
Turning this qualitative data into quantitative data meant reading, tagging, and coding each statement which typically took six months of meticulous work. By the time clients received the end results and findings, the survey responses were nearly six months old. This lag hindered their clients’ ability to make timely decisions based on research findings. Additionally, the market research firm sought to reduce the potential for human error, fatigue, and bias during the analysis process.
To combat these issues, they tried a few different solutions:
The firm had been using Alchemer Survey and Workflow to streamline data collection and connect feedback to their other systems. When Alchemer launched Pulse, it was the final piece of the puzzle required to completely revolutionize the firm’s end-to-end process. Alchemer Pulse enabled immediate analysis of open-ended text responses, removing the lag time associated with traditional methods. Additionally, Alchemer seamlessly integrates with any device or system, allowing market researchers to capture industry specific data and analyze it in real time.
With Alchemer Pulse, the firm gained the ability to automatically process and analyze high volumes of open-ended text responses, in any language, empowering them to deliver clear insights to clients faster than ever before. The typical six-month process of analyzing customer feedback is completed within hours, saving them thousands of hours a year.
Alchemer not only accelerated delivery of their research study but also enhanced the quality of insights with real-time access to vibrant customer feedback. Pulse tags and highlights key sentiments and themes in the data, making it easy for anyone to understand exactly what customers are saying and feeling. Because the market research firm focuses on the global automotive industry, they needed a tool that could accurately differentiate between industry-specific terms. For example, in the UK, the word ‘boot’ refers to the trunk of a car but means something different in another context. Alchemer Pulse understands context and accurately tags it according to industry terminology.
Using Alchemer, the firm saw significant cost and time savings, deeper customer insights, and increased accessibility across teams. Their customers can now gain insights faster and make proactive decisions in real time.
