Your Customers are a “Me”
Not a “We”
Start Treating Each Customers like a Person, Not a Persona
The person on the other end of every sales call wants to be treated like a friend or colleague, not a target, prospect, or ideal customer persona. They all have a challenge they’re trying to solve, not just budget to spend. Sometimes that challenge is bigger than the reason they reached out to your sales team. This is how you learn what they need.
Personalized Communication and Assessments
Everything is pre-configured and in one place, from pre- and post-demo assessments, qualification notes, to onboarding feedback, business reviews, and post-training assessments. Customer communication and workflows are also pre-configured, and each customer-facing message can be fully personalized by the sales rep.
Customer-centric selling focuses completely on the needs, goals, and challenges each individual customer is trying to solve. Alchemer Customer Engagement for Sales helps you achieve this by making it easy for your sales team to collect and share everything they learn about their accounts. Armed with this information, you can understand how current and prospective customers think and then build an evolving relationship based on that knowledge.
Sales reps, customer success managers, and account managers can all engage with customers to capture feedback at a point in time so they can immediately make an impact on customers’ experiences. All customer feedback is immediately pushed into your CRM, adding the history to their record. This way your CRM will be the single source of truth on your customer.
Make Handoffs Productive
Avoid bottlenecks and unhappy customers when transitioning a customer between teams, such as from a sales rep to a customer success manager or to a training or onboarding specialist. Put standardized handoff processes and notifications in place, so customer details and needs are clearly transitioned.
Ready to start treating your customers like a person and not a persona? Fill out the form above or call 1-800-609-6480 today.