- Brand Experience, Customer Feedback
5 Ways to Convert Customers to Brand Evangelists
Customers buy things. Brand evangelists preach the things that they have bought. Brand evangelists are highly...
- Brand Experience, Product Feedback, Survey Tips
Creating Product Management Surveys that Deliver Results
A well-designed product survey can reveal valuable insights into your customer’s needs, wants, and purchasing...
- Brand Experience, Product Feedback, Survey Tips
6 Tips for User Experience Survey Success
Your user experience (UX) team needs accurate and useful data to succeed, and user surveys...
- Brand Experience, Market Research
The 3 Reasons Your B2B Brand Needs To Track Brand Awareness
Many companies in the B2B sector think that brand awareness is something that only B2C...
- Brand Experience, Market Research
How to Use Coca-Cola’s Tactics and Uncover Market Opportunity
At the 2016 Corporate Researchers Conference, Coca-Cola’s Global Director, Strategy & Innovation, Jillian Tirath shared...
- Brand Experience, Market Research, Product Feedback
Check Your Product’s Appeal With Accurate Product Tests
Concept testing is a great approach to explore appeal of product and services, and it’s...
- Brand Experience, Survey Tips
Brand Awareness, Perception, or Recall: Which Metric Matters?
One of the keystones of a successful marketing strategy is quality information. Understanding your brand...
- Brand Experience, Survey Tips
The Definitive Guide to Brand Awareness Studies
The goal of most brand awareness studies is to answer this one crucial question: What...
- Brand Experience, Market Research, Survey Tips
3 Need-to-Know Stats Before You Conduct Product Research
In our ongoing series, Data Bytes, we ask questions, conduct industry research, dive into the...
- Brand Experience
Measuring and Improving Academic Brand Awareness
Colleges and universities are no longer just competing with one another. They also have to...
- Brand Experience, Customer Feedback, Product Feedback, Survey Tips
The Peer Pressure of a Net Promoter Score
C’mon. You know that you want to do it. Everyone else is doing it. Even...
- Brand Experience, Survey Tips
Improve Your Brand: Know Your Net Promoter Score
Understanding what your customers are saying about you – the good and the bad –...