Vendor-partner relationships are shifting. Vendors want a clearer view into what partners need, while partners want more transparency into where programs are headed. And the organizations sitting between them? They’re feeling the pressure to deliver fast, reliable, connected research.
Expectations are rising and so is the demand for insights that teams can trust.
That’s why we’re seeing a shift across the industry. Vendor–partner ecosystems are modernizing by building smarter, more connected research operations, often anchored by a well-run partner feedback program. And The Channel Company is showing how it’s done.
What makes feedback research scalable and trustworthy in modern ecosystems?
When research is working, it fuels better programs, smarter strategies, and stronger decisions. But when feedback feels fragmented or inconsistent, partners notice.
To scale and build trust, research needs to:
- Scale globally without losing speed or quality: Feedback should be timely and inclusive, no matter the language.
- Connect with the systems teams already use: Think CRMs, analytics tools, event workflows, and more.
- Handle sensitive data with care: Partners and vendors need to know their information is safe.
- Keep up with business demands: Delays drain value. Speed matters.
In short: Consistency, connectivity, security, and speed make research scalable and trustworthy.
How does Alchemer help unify research operations?
Alchemer’s Research Solutions Team helps build research programs that match the scale and speed of today’s vendor–partner ecosystem. From program strategy to system integration, they help teams lay the groundwork for scalable, reliable research.
Then the Alchemer platform brings that strategy to life. Instead of managing separate tools for different research needs, teams use Alchemer to:
- Translate and deploy global studies faster
- Own survey design, data collection, and reporting
- Stay secure with enterprise-grade protection
- Seamlessly integrate with Salesforce, Marketo, Domo, Power BI, and more
- Run consistent feedback programs across events, awards, and initiatives
This all-in-one approach reduces friction and helps organizations deliver insights at scale.
How did The Channel Company transform its research operations?
The Channel Company (TCC) connects top IT vendors with the partners who bring their solutions to market. Their programs support everyone from SMBs to 95% of the world’s largest IT vendors.
TCC runs more than 60 research studies each year and supports a flagship program that includes nearly 100 vendors and thousands of partners. To manage this scope, they needed a secure, flexible, and integrated research platform.
Once TCC switched to Alchemer, they saw immediate results:
- Their largest study exceeded its response goal
- Translations that once took weeks were ready in days
- Clean data now flows directly into Salesforce
- Teams gained full control of research workflows
- Vendors and partners experienced smoother feedback processes
The overall outcome? A modern research engine that helps TCC deliver reliable insights—and build stronger relationships with their partner feedback program.
What can other organizations learn from The Channel Company’s success?
TCC’s evolution offers practical lessons for teams navigating vendor–partner feedback today:
- Consistency builds trust: When every survey, event, and award application feels unified, stakeholders stay engaged.
- Speed is essential for global reach: Fast, accurate translations help programs stay inclusive and efficient.
- Connected data drives better decisions: Integrating feedback data with other platforms like Salesforce and Power BI helps teams act with confidence, improving both accuracy and efficiency.
- In-house control increases agility: When teams can launch, adapt, and scale studies in-house, insights stay timely and relevant.
- Feedback strengthens relationships: When partners and vendors feel heard, trust grows.
These insights are foundational to effective partner engagement.
How can teams build a future-ready vendor–partner feedback strategy?
The future of vendor–partner ecosystems depend on a shared understanding. To thrive in today’s fast-moving ecosystems, organizations need feedback operations that scale easily, integrate seamlessly, and protect sensitive information.
That’s exactly what The Channel Company built with Alchemer: a research program that adapts to complexity, supports growth, and earns partner trust.
If you’re looking to improve your vendor–partner strategy, Alchemer can help you:
- Unify your research across teams and programs
- Launch multilingual studies quickly
- Connect data across business systems
- Reduce manual workflows
- Protect sensitive vendor and partner data
- Turn feedback into strategic action
Because stronger partnerships start with better insights.
Read the full case study to learn more, or request a demo today.
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