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Seven Tips for Testing Your Online Survey
You’ve identified your survey goals, written clear and concise questions, designed a lovely layout, and...
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3 Reasons to Use a Timer on Your Surveys
According to Benjamin Franklin, “Lost time is never found again,” and that holds true in...
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Types of Market Research and Their Differences
There are many different types of market research that cover various areas of study, and...
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Effective Strategies to Overcome Sampling Bias in Online Surveys
One of the main sources of error in online surveys comes from sampling bias, which...
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Survey Design 101: Creating Survey Goals & Objectives
Starting your survey design process without first establishing goals or objectives is sort of like...
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Pull, Don’t Push: 5 Steps for Personalized App Marketing
The average person is exposed to as many as 5,000 marketing messages in a given...
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3 Unique Survey Software Uses: Resumes, Order Forms, Books
Survey software is often associated with run-of-the-mill marketing, HR, or customer service projects. From measuring...
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Customer Satisfaction Surveys: Always a Good Thing?
Writing questions and sending them out to customers is easy. Designing and executing a customer...
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How to Take Your Survey Data From Analog to Digital
In the years I have been with Alchemer I’ve heard many varying versions of the...
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Creating an Accessible Survey Using Section 508 Guidelines
Note: This is an update to an article originally published in 2007. It has been...
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7 Things to Remember When Choosing Survey Incentives
Offeringan incentive to respondents can significantly boost your response rate. However, it may also skew...
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How To Improve Your Survey Email Invitations
There are lots of ways to ask people to respond to your survey, and one...
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Brick and Mobile: A Shift in Retail Commerce & Engagement
2015 is an important year for m-commerce, and retail is the next big industry catching...
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How to Reveal Customers’ Priorities With Conjoint Analysis
However well informed marketers are about their audience segments, the real factors that affect their...
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The Mobile Shopper Is Here: New Survey Finds 88% of Respondents Use Retail Mobile Apps
Mobile apps have shaken up the retail industry. The way customers shop, browse, and purchase...
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Survey Results: Reporting via Pie Charts or Bar Graphs
Both pie charts and bar graphs are designed to help you communicate your survey results,...
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Guide to Getting Great Survey Data from Panels
Bret is our resident expert on surveys and collecting data with panel responses here at...
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6 Ways to Market Your Mobile Game
The phenomenal popularity of games on smartphone devices has made gaming apps one of the...
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How To Collect Consumer Insight With A Customer Journey Map
Today’s savvy consumers not only prefer, but also expect personalized and targeted brand messages. According...
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Get More Responses by Posting Your Survey on Social Media
One of the most commonly asked questions about survey responses is where to find people...