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Increasing Survey Response Rates Part II: Using Incentives
In my last post (Increasing Response Rates: Part I), I talked about our five go-to...
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Increasing Your Survey Response Rates
We all fight the continuing battle against low-response rates. While much has changed since my...
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Measuring and Improving Academic Brand Awareness
Colleges and universities are no longer just competing with one another. They also have to...
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SPSS Variable and Value Labels: A Quick Tutorial
After spending many years and countless hours working with SPSS data exports, I’ve developed hundreds...
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Get Better Survey Responses by Using Informed Consent
Survey consent, the explicit agreement of your respondents to submit their data via your survey,...
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Avoiding Survey Fatigue and the Bad Data it Causes
In this article we’ll be tackling the age-old researcher’s dilemma: you want to gather as...
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Creating and Manipulating Survey Variables Using SPSS
When originally created in 1968, SPSS stood for Statistical Package for the Social Sciences, but...
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Representative Samples: Does Sample Size Really Matter?
During the early phases of a survey project, a common question is, “How do I...
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After Your Survey Ends: Acting on Survey Data
The ultimate goal of running any survey is to collect enough reliable data to be...
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Turn Survey Responses into Customer Insights: A Step-by-Step Guide
Determining the right survey questions and reaching the right people can be the most challenging...
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The Definitive Guide to Collecting Survey Responses
Now that you’ve carefully crafted your survey questions, it’s time to decide where to collect...
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Converting Survey Variables with SPSS Syntax
With its emphasis on analyzing statistical data, SPSS is a powerful tool for manipulating survey...
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Statistical Significance in Market Research
I’ve been doing survey design and market research for 25 years and I’m still amazed...
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Your Roadmap to Beautiful and Useful Survey Design
Designing a survey doesn’t just mean picking the right colors and fonts (although those are...
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2015 in Mobile: The Year’s Most Popular Posts & Resources
Since our humble beginnings, we’ve been dedicated to building an extensive library of resources on...
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How One Nonprofit Uses Surveys Across Their Organization
When you think of nonprofits and surveys, the most obvious uses are collecting information about...
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How to Order Your Survey Questions the Right Way
A recent rainy day served as a poignant reminder that the order in which we...
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Tips for Visualizing & Displaying Your Survey Data
After you’ve run a successful survey project and have gathered your amazing survey data, it...
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Social Media Surveys: Pitfalls and Best Practices
Researchers seeking qualified survey respondents may find social media a tempting option for gathering participants....
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16 Metrics that Matter for Mobile Product Managers
Mobile product managers have a plethora of metrics to choose from when it comes to...