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The Benefits of Performing Discriminant Analysis on Survey Data
What is Discriminant Analysis? Discriminant analysis is a versatile statistical method often used by market...
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3 Reasons Why You Need a Data Cleansing Tool
Defining Data Cleansing Once you’ve administered a survey and are ready to analyze and take...
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How To Run a TURF Analysis on Survey Data
What is TURF Analysis? TURF stands for Total Unduplicated Reach and Frequency. It’s a method...
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How To Conduct Conjoint Analysis on Survey Data
What is Conjoint Analysis? Conjoint analysis is a statistical method used to determine how customers...
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A/B Testing to Inform Business Decisions
What is A/B Testing? A/B testing, also known as split testing, is a method of...
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How to Create Perceptual Maps from Survey Data
What is a Perceptual Map? A perceptual map is a chart used by market researchers...
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An Introduction to Cluster Analysis
What is Cluster Analysis? Cluster analysis is a statistical method used to group similar objects...
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Factor Analysis 101: The Basics
What is Factor Analysis? Factor analysis is a powerful data reduction technique that enables researchers...
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Using Survey Data to Perform Behavioral Segmentation
What is Behavioral Segmentation? Behavioral segmentation of data is a marketing practice that reveals detailed...
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The Customer Centricity Checklist
Brands leading the way across all industries have one thing in common: they put their...
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The Importance of Storytelling with Data – Alchemer
It’s a big trend: storytelling with data. But what is it? How do you do...
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Outside the Checkbox Vol. 9: Creating a Poll
Welcome to our Outside the Checkbox series! Here we share creative, real-world examples of how...
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What is Data-Driven Decision-Making in HR?
When you think of managing people in an organization, it may not sound like a...
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How To Improve Your Email Marketing Surveys
Providing your customers with the best experience possible is the key to success. However, this...
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The Top 10 Alchemer Feature Releases of 2017
2017 was a year to remember here at Alchemer. We continued to grow both as...
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Top 5 Data Visualization Techniques to Start Using Now
HIGHLIGHTS: There are a number of techniques you can use for data visualization, but it...
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Why Use Data Visualization?
Highlights Why do we use data visualization? Put simply, data visualizations are the best...
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6 Ways Your HR Department Can Leverage Big Data
As a business, you’ll already know the absolute importance that data has on your decision-making...
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How Vertafore Maintains Customer Experience Excellence
Case Study Overview Meet Vertafore Vertafore, a Denver-based company with over 1,400 employees and multiple...
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How to Measure Compliance Program Effectiveness
Highlights: To measure compliance program effectiveness in your organization, first, understand what matters to your...