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How The Diffusion of Innovation Can Inform Product Marketing
The Diffusion of Innovation Theory The diffusion of innovation (DOI) theory was developed by E.M....
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What is Exploratory Data Analysis?
What is Exploratory Data Analysis? Exploratory data analysis (EDA) is the first step in the...
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How Firmographics Improve Sales & Marketing ROI
What Are Firmographics? Firmographics are descriptive attributes possessed by firms that are used to group...
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4 Ways Social Learning Can Improve Employee Engagement
Is social learning a way to increase employee engagement? Effective workplaces are comprised of employees...
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How to Use Surveys to Inform Brand Identity Development
What is Brand Identity? A business’ brand identity is determined by how its audience perceives...
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Why a Data Security Strategy Matters to Your Business
What is Data Security? Data security to businesses of all sizes is as vital as...
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Using Survey Data to Perform Psychographic Segmentation
What is Psychographic Segmentation? Successful businesses constantly leverage various types of segmentation to learn about...
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The Methods of Probability Sampling
Probability Sampling vs. Non-Probability Sampling In statistics, sampling is when researchers determine a representative segment...
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Using Survey Data to Perform Demographic Segmentation
Using Survey Data to Perform Demographic Segmentation Demographic segmentation is a cornerstone of modern marketing....
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An Introduction to Variance, Covariance & Correlation
When diving into statistics, understanding the concepts of variance, covariance, and correlation can seem like...
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7 Survey Templates & Examples You Can Use Today
Knowing where to begin while building a survey is often the most difficult stage of...
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What is the Digital Economy?
Think of the digital economy in today’s society as the Industrial Revolution was to the...
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Quality Assurance vs. Quality Control: How Each Supports Quality Management
Quality Assurance vs. Quality Control The terms quality assurance and quality control are often interpreted...
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What Are People Analytics?
Defining People Analytics The nomenclature of people analytics has shifted over time. Some refer to...
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Using Text Analysis to Enhance Survey Data Insights
What is Text Analysis? Text analysis is a valuable tool. It quantifies and transforms responses...
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The Benefits of Running R Scripts on Survey Data
What is R? R is a cost-effective tool that can be tailored to perform all...
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What is GDPR?
GDPR is the European Union’s Latest Data Protection Regulation. GDPR is short for the General...
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When is a Sample Size Statistically Significant?
Defining The Term “Sample Size” Sample size is a count of individual samples or observations...
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How to Measure & Improve Company Culture
Why Does Company Culture Matter? Company culture refers to the values and behaviors that contribute...
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How Cross Tabulation
Makes Your Data More Actionable
Cross tabulation is used to quantitatively analyze the relationship between multiple variables. Cross tabulations —...