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When to Use Systematic Sampling Over Simple Random Sampling
What is Systematic Sampling? Systematic sampling is when researchers select items from an ordered population...
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An Introduction to Judgment Sampling
What is Judgment Sampling? Judgment sampling, also referred to as judgmental sampling or authoritative sampling,...
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Best Practices for Measuring Customer Satisfaction
What is Customer Satisfaction? Customer satisfaction (CSAT) is a measurement that gauges the degree to...
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3 Types of Employee Satisfaction Surveys That Will Benefit Your Business
What is Employee Satisfaction? People often use the terms employee satisfaction and employee engagement interchangeably,...
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7 Best Practices for Creating Optimal Survey Questions
Nothing is more frustrating or demotivating than spending hours designing a survey, only to receive...
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Research Methods: How and When to Use Primary and Secondary Research
What is Primary Research? Primary research is research conducted by you or your team that...
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3 Steps To Creating a Winning Employee Experience
In 2018, if you’re not actively driving, defining, or managing the employee experience, then you’re...
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How to Perform a Market Analysis for Your Business Plan
In a recent article we discussed the importance of the role that an effective executive...
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20 Terms All Survey-Savvy Market Researchers Should Know
The world of market research is cluttered with a seemingly limitless number of terms for...
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How to Choose the Best Topic When Publishing Original Survey-Based Research
Why use surveys to publish data-driven insights? Marketers use surveys for many reasons: audience research,...
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The Benefits of Geographic Segmentation
What is Geographic Segmentation? In marketing, geographic segmentation is when a business divides its target...
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An Introduction to Marketing Mixes & The 4 P’s of Marketing
The 4 P’s That Make Up a Marketing Mix A marketing mix consists of a...
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How to Take Action After Performing a SWOT Analysis
What is a SWOT Analysis? As we discussed in a recent article explaining the process...
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How to Write an Effective Executive Summary
What is an Executive Summary? While Alchemer has powerful built-in reporting features that are easy...
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How to Perform a SWOT Analysis
What is a SWOT Analysis? The purpose of a SWOT analysis is to gain a...
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Using Surveys to Inform Competitor Analysis
What is Competitor Analysis? Competitor analysis consists of identifying your competitors and evaluating the strategies...
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An Introduction to Sampling Distributions
What is a Sampling Distribution? A sampling distribution is a probability distribution of a statistic...
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Data Finally Has a Leader: Chief Data Officer
Chief Data Officer: the new mainstay for data-driven companies? In less than one year, Gartner...
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5 Ways CIOs Can Develop Change Management Skills
The latest development in the digital transformation of businesses is the augmentation of the Chief...
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An Introduction to Type I Errors
What is a Type I Error? A Type I error, also referred to as a...