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Lead Generation Survey Best Practices
Why Use Lead Generation Surveys? Lead generation forms on webpages are undoubtedly an efficient way...
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How to use data to enhance employee engagement in healthcare
What really is employee engagement? As the healthcare industry becomes increasingly competitive, it is imperative...
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Using Surveys to Track Brand Awareness
Brand awareness studies are an important tool when it comes to providing context for the...
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More Mobile Customer Feedback = More Revenue
Data shows that customers expect to be interacted with, and those interactions heavily influence retention....
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Providing Excellent Customer Service with Surveys
Excellent Customer Service Has Become Imperative to Business Success As technology has evolved over the...
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Focus groups vs. online surveys: Which is better?
Market research is an essential component of business strategy for companies looking to understand their...
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How to Avoid Sampling Bias in Research
What is Sampling Bias? Sampling bias, also referred to as sample selection bias, refers to...
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The Most Convenient Ways to Identify Survey Respondents
Identifying Survey Respondents Can Be a Challenge There’s nothing more frustrating than spending significant amounts...
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Performing Qualitative Research with Surveys
Qualitative research is a powerful tool for understanding the nuances of human behavior, motivations, and...
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Using Market Research to Inform Strategic Decision Making
At Alchemer, we often discuss technical market research best practices that enable our audience to...
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How to Build an Employee Experience Roadmap (With Template)
For Employee Experience to Get Off the Ground, It Needs a Roadmap Higher revenues, higher...
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8 Customer Experience Survey Best Practices to Keep in Mind
Customer Experience Surveys Are Critical to Business Success In previous articles, we’ve covered why customer...
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10 Questions to Include in Your Employee Engagement Surveys
The Importance of Employee Engagement Surveys If you feel like you’re not getting the results...
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How To Measure Mobile Customer Sentiment: Benchmarks for 2018
What if you could get a daily pulse on how your customers feel and how...
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Best Practices for Using Surveys to Determine Market Size
When to Investigate Market Size In order to launch a successful new product, it’s imperative...
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How to Choose Between Parametric & Nonparametric Tests
Evaluating Continuous Data with Parametric and Nonparametric Tests Continuous data consists of measurements recorded on...
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7 Onboarding Techniques to Boost App Engagement
Having tons of new people downloading your app feels great. But it isn’t all about...
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Understanding Standard Error
What is Standard Error? In order to perform effective hypothesis testing, one of the concepts...
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Understanding Degrees of Freedom Through Example
Defining Degrees of Freedom Degrees of freedom refer to the number of values in a...
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How to Calculate Confidence Intervals
What is a Confidence Interval? Confidence intervals are an essential part of inferential statistics, upon...