Market Guide for Brand Health Tracking Providers

Do you have diminished brand equity? Are you running ineffective marketing campaigns? Feeling higher CAC? You might have a problem with your brand health.

According to Gartner®, “While 57% of brand leaders report conducting some level of brand health assessment, only 21% believe they lead to insights that are actionable by the organization.” 1

To produce truly actionable brand health research, you may need a proven research provider with expertise in brand health tracking.

Read the new Gartner report to learn about your options for brand health tracking providers:

• Why brand health tracking is essential for marketing, brand, and research professionals to communicate progress over time.
• How to identify brand health tracking providers with expertise in producing actionable reports.
• How to leverage brand health tracking reports to communicate the status, needs, and impact of the brand.