2025 QSR Reputation Ranking Report

Fast food, slowing sentiment: What’s driving QSR customers away?

Chatmeter’s 2025 QSR Reputation Ranking reveals why customer sentiment toward food quality and service is slipping, and where brands can turn things around.

This year’s report ranks 26 of the nation’s top QSR brands, from Chick-fil-A to Domino’s, across food quality, customer service, and value. According to Chatmeter’s latest analysis of 300,000+ customer reviews, mentions of food and service are on the rise—but satisfaction is dropping.

The takeaway? Customers are talking more, but feeling less heard.

Customer service mentions are up 17% YoY, but sentiment dropped 1.5%.
Food quality discussions increased 11%, while sentiment fell 3.4%.
“Sauce-flation” is real—consumers are tired of paying extra or not getting enough sauce.

You’ll see which brands customers love, and which ones are losing their appetite for loyalty. Plus, discover how top performers like Hardee’s and Firehouse Subs are listening smarter, acting faster, and earning stronger reputations in a competitive market.

Download the full report to uncover the 2025 rankings, key trends, and what customers are really saying about your brand.