When Bonnie Chiurazzi, a seasoned market research and consumer insights professional, was laid off from her previous role, she stood at a career crossroads. With more than 16 years of experience across both brand and vendor-side research, she’d long imagined starting her own market research firm. That vision had always lived in the “someday” column—until it didn’t.
“It really just got to a point where the dream was less scary than the reality without the dream,” Bonnie says.
“Knowing that I could start off with Alchemer made me feel so much more confident about even just starting my business. If it was just me and Alchemer and the Microsoft Suite, I knew I could run a research business.”
— Bonnie Chiurazzi, Founder and Insights Strategist, Vibe Insights Lab
In 2024, Bonnie launched Vibe Insights Lab, a boutique research and consumer insights consultancy based in the greater Los Angeles area. The company thrives on curiosity and creativity, bringing a fresh energy to research that resonates.
Starting a business meant Bonnie had to balance ambition with pragmatism. She needed a survey platform that was powerful enough to handle complex, multi-country studies, but affordable enough to make sense for a solo consultancy. At the same time, her clients faced their own market research challenges:
It was a tough spot: how do you deliver enterprise-level research without enterprise-level overhead?
As she prepared to launch, Bonnie knew she needed a research platform that could serve as the backbone of her new business. Alchemer had been her go-to tool at past companies, and it quickly became the obvious choice.
“I was immediately blown away by how robust the offering was from Alchemer for such a low price point. It’s very intuitive and easier to program for researchers. Platforms like SurveyMonkey are overengineered to use for non-researchers. Alchemer feels like it was built by researchers, which I love.”
— Bonnie Chiurazzi, Founder and Insights Strategist, Vibe Insights Lab
For Bonnie, this distinction was key. Many survey platforms in the same price range are designed for casual users, sacrificing sophistication in the process. Alchemer struck the right balance:
This combination gave her the confidence that she could deliver enterprise-level research on her own.
She also didn’t need weeks of onboarding or outside support. After programming her first survey, Bonnie felt right at home. Unlike other platforms where she had to relearn the process every time, Alchemer’s design just made sense. This ease of use meant she could start running client projects almost immediately after founding Vibe Insights Lab.
What truly sets Alchemer apart for Bonnie, though, is the support team. When a sample provider’s redirects weren’t working, Alchemer’s staff stayed on the phone with her for more than an hour after closing time until the issue was solved.
“The support team at Alchemer is amazing. They’ve gone above and beyond so many times,” Bonnie says. That experience sealed her loyalty as a “customer for life.”
Alchemer’s flexibility soon proved critical. For one major project, Bonnie fielded a six-country survey with more than 14,000 responses. Competing firms weren’t an option for this client because their quotes were far beyond the budget allocated for this project. With Alchemer, the client got the insights they needed at a price they could afford, and Bonnie proved that a one-woman shop could outmaneuver bigger firms on both quality and cost.
Alchemer’s features also saved her valuable time and added polish to every project:
Together, these tools let Bonnie focus on what she loves most: uncovering the “why” behind customer decisions for her clients.
The ability to dig deeper is central to Bonnie’s mission. Vibe Insights Lab was built on the belief that research shouldn’t sit on a shelf. Instead, findings should be transformed into relatable, actionable insights that fuel creativity and innovation across organizations.
With Alchemer, Bonnie can deliver insights that don’t just inform but also inspire action. Flexible reporting, professional presentation, and advanced analysis make it easier for stakeholders to revisit findings, trust them, and apply them to real decisions.
This approach has already attracted clients across gaming, retail, fashion, advertising, entertainment, social media, transportation, and technology. From audience segmentation to product testing, Bonnie uses Alchemer to help brands uncover opportunities, activate insights, and make confident decisions.
For Bonnie, Alchemer isn’t just a survey platform—it’s the foundation that makes her one-woman consultancy possible.
Today, Vibe Insights Lab continues to thrive, delivering high-quality research for clients across industries while staying nimble, affordable, and infused with creativity. With Alchemer powering every project, Bonnie has turned a leap of faith into market research success and a thriving business.
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