Fan-to-brand magic: Turning live moments into measurable impact

Unforgettable Experiences: AEG’s Fan-to-Brand Magic

How do unforgettable fan experiences become long-term brand value? Step into the spotlight with AEG Global Partnerships and see how they turn live moments into lifelong memories—from LA Kings game-day electricity to the festival vibes of Coachella Valley Music and Arts Festival.

Join Ryan Tamminga, Chief Customer Officer (formerly SVP of Products & Services at Alchemer), and Matt Lawler, VP of Data & Insights at AEG Global Partnerships, for an exclusive backstage look at how to capture the magic of live events and transform it into data-driven ROI.