Founded in 1963 with one location, Master AutoTech (formerly Master Muffler) has grown into a car repair service provider with 25 locations across Utah, Colorado, and Oregon. The Company decided a rebrand from Master Muffler to Master AutoTech was needed to better reflect its full range of services of who the Company is today. As part of the rebrand, the team knew they had to update their online listings for each location. It was vital that existing customers wouldn’t be confused by the name change, and that prospective customers could easily find their business centers.
“The Chatmeter platform is a time saver, helping us stay organized and ensuring that our listings are accurate and up to date. Chatmeter makes everything easier.”
— Tyler King, Master AutoTech Marketing Manager
Master AutoTech (formerly Master Muffler) is a full-service automotive repair and maintenance provider with roots dating back to 1963. What began as a family-owned muffler shop has evolved into a trusted auto care brand offering comprehensive services — including diagnostics, brakes, engine repair, oil changes, and EV support — across Utah, Idaho and beyond. Known for expert technicians, quality work, and a commitment to customer satisfaction, Master AutoTech helps drivers stay safe and confident on the road
In 2022, Master AutoTech partnered with Chatmeter, a brand intelligence and reputation management platform, to support the rebrand and ensure a 5-star customer experience journey. Chatmeter’s Listings Management solution allowed Master AutoTech to efficiently update its listings and improve online visibility, making sure potential customers had accurate, up-to-date information on its services and locations.
King and his team use Chatmeter’s AI-powered sentiment analysis tool, Pulse, to turn the Company’s unstructured data into actionable insights, revealing trends in customer feedback.
At over a year of partnership with Chatmeter, Master Autotech achieved their goal of receiving “the same or more” number of reviews than the competition, including:
stars from customers across all locations
review response rate
locations successfully rebranded
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