How Publishers Clearing House Uses Feedback to Deepen Customer Relationships

Publishers Clearing House (PCH) used to be known for balloons and big checks. But now they’re known as one of the most trusted data providers around. How did this happen?

Chris Mitchell, VP of Surveys, at PCH will outline how PCH evolved into a top data provider, with the help of a robust feedback and data collection program. Topics will include how feedback professionals can get better response rates, how technology helps PCH collect data, the importance of strong privacy regulations, and the back-story of how PCH evolved into a top data provider.