The Business of Feedback Ep 4: A CFO’s Perspective on CX

Join Alchemer’s CMO Bo Bandy and CFO Jove Oakley for a candid conversation on how to connect customer experience (CX) investments to real financial outcomes by partnering with your finance team.

In this session, Jove shares how his perspective on CX has shifted—from seeing it as a cost center to recognizing its role in driving revenue, retention, and long-term growth. Together, Bo and Jove explore key metrics like customer lifetime value, NPS, and total cost of ownership, and provide practical advice on how CX teams can make stronger business cases, secure executive buy-in, and align initiatives with corporate strategy.

Whether you’re building a CX program or trying to scale one, this webinar offers a rare look into what matters most to Finance—and how to speak their language.

For a deeper dive into proving the value of your CX program, download our free guide, The CX Leaders Guide to the CFO.

Whether you’re just getting started or looking to elevate your CX program, let us help you make the most out of your budget. Schedule a demo with Alchemer to learn more.

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