Your NPS score just dropped four points. Now what?
If your answer is “not sure,” you’re not alone, and you also may be struggling to moving the needle on revenue. Most B2B customer experience (CX) programs were built on a B2C playbook: one buyer, one moment, one score. But B2B accounts aren’t one person. They’re multiple personas, spanning years of renewals, expansions, and champions quietly influencing decisions behind the scenes. A single aggregate score can’t see any of that, which is exactly why so many CX programs generate feedback without ever generating revenue.
Join Brandon Hodges, Chief Revenue Officer at Alchemer, and Erik Vogel, founder and CEO of VistaXM, for a candid conversation on what it actually takes to turn experience data into revenue intelligence.