The Worst Survey in the World: How Good Gamer Group Is Reinventing Survey Engagement
Survey fatigue is a problem in every industry. Good Gamer Group (GGG) decided to tackle it by building The Worst Survey in the World, on purpose. Along the way, the team discovered how to make better, more engaging surveys people want to take.
Using Alchemer’s scripting and customization tools alongside AI-assisted coding, GGG replaced traditional survey questions with playable mini-games. A Flappy Bird-inspired game answers a yes-or-no question. A claw machine handles multiple choice. A basketball free throw captures a rating. The result is frustrating, fun and surprisingly effective at keeping people engaged.
Join Jesse Divnich, President of Good Gamer Group, and the Alchemer team for a behind-the-scenes look at how The Worst Survey in the World came together, and how it applies far beyond gaming. Jesse will build a game question live in Alchemer. Then an Alchemer expert will demo custom scripting examples, so you can picture what a purpose-built experience looks like for your own audience.
Before the webinar, play through Good Gamer Group’s game-based survey for yourself: Take The Worst Survey in the World
- Design surveys around what you know about your audience
- Turn autopilot questions into experiences people want to finish
- Customize surveys with scripting and CSS
- Remove friction with integrations so your audience gets to the questions that matter faster
- Best practices to build The BEST Survey in the World yourself
