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8th Annual Mobile Customer Engagement Benchmark Report

Finance Industry

A laptop and a tablet display a 2023 Mobile Customer Engagement Benchmark Report. The laptop screen shows data charts and analysis, while the tablet depicts the report cover with an orange and black design.
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In the competitive world of Fintech, banking, and insurance, mobile app developers are always striving to improve their app’s ratings and reviews. The goal is to boost overall user retention and create a more engaging experience. The 8th Annual Finance Mobile Customer Engagement Benchmark Report offers a detailed view of your app’s performance. It will help you understand how your app measures up against industry benchmarks and competitors.

This comprehensive report explores key metrics and benchmarks unique to the finance industry. It provides valuable insights that can help you refine your strategies and enhance your app’s performance. Whether you’re looking to understand how your app’s engagement rates compare or seeking ways to boost user satisfaction, this report is an essential resource.

Download the Finance Mobile Customer Engagement Benchmark Report by filling out the form. Discover the benchmarks that relate specifically to your industry and learn about ways to improve your performance.

An excerpt from the report:

The average survey response rate for the industry was only 11%, lower than the overall benchmark of 13% and particularly low in the Fintech subcategory at only 4%. When mobile teams used surveys presented with a Note to ensure customers were bought into the survey before presenting it, the results were fantastic: the average response rate to Note-linked surveys was 59%. This year, Finance brands should experiment with various engagement strategies across target segments and close the loop with people when their feedback has been heard and acted on.

Download Finance Industry Report
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